Aleksandra Ikonomova

Hybridization of work processes.
Setting environment for Intranet and CDP platform. Simplification of the company`s communication voice into an easy-to-scan visual model (turning big data into an effortless format). Web architecture for business users.

Client: Medicus Help®

Product Development.
Intelligent sleeping improvement set, based on real time adjustments, deep warming and sleep improvement theory. Technology: Bluetooth, Terminal Equipment and Intelligent Cloud. For a spoken person, hired the retired Noble Price "Deep Sleep Theory" winner Michael Ross, as a new authority for clinical testing and development of the product.
Final Product: https://issuu.com/face-brander/docs/dream_box_set_


Client: Solyffi®

Rapid Prototyping.
Because Dispersion causes vicious competition and keeps costs high. XCHENG Mode4.0 launched (Customized intelligent hardware devices with 90% standardization). Right upon the rebranding, achieved 500% growth under the influence of epidemic factors and brand upgrades.

Client: Xcheng®

Rapid Prototyping.
Global New Aesthetic Laboratory.
Brand reconstruction of SUNVIM Textile.
Problem: Largest B2B towel producer in the world is positioned in the costumers mind as trustworthy and affordable, but old-fashioned.
Solution: We reposition it as a trendsetter by opening "Global New Aesthetic Laboratory", experimental room for design research and setting new standards in textile industry. Established a sharable native product of modern network culture… Show more

Rapid Prototyping.
Global New Aesthetic Laboratory.
Brand reconstruction of SUNVIM Textile.
Problem: Largest B2B towel producer in the world is positioned in the costumers mind as trustworthy and affordable, but old-fashioned.
Solution: We reposition it as a trendsetter by opening "Global New Aesthetic Laboratory", experimental room for design research and setting new standards in textile industry. Established a sharable native product of modern network culture.
https://www.sunvim.cn/

Client: Sunvim® Show less

Rebranding Online Store.
Amazon platform is a great place where you can test your business, turn Big Data into an image and capitalize an idea. It`s a serious platform, constantly tracking the signals of change that will influence how people think, feel and behave. The client decided to test new markets with a very low initial investment, instead of establishing risky Branch Offices scattered across the USA.

Project: Rebranding Amazon Shop
Video presentation:… Show more

Rebranding Online Store.
Amazon platform is a great place where you can test your business, turn Big Data into an image and capitalize an idea. It`s a serious platform, constantly tracking the signals of change that will influence how people think, feel and behave. The client decided to test new markets with a very low initial investment, instead of establishing risky Branch Offices scattered across the USA.

Project: Rebranding Amazon Shop
Video presentation: https://tinyurl.com/ycy5fxde
The Process: https://tinyurl.com/Amazon-Shop-Redesign
Visual Guidelines: https://tinyurl.com/Trend-Book

Client: HomeTop® Show less

Retargeting.
NREAL is faced with cash flow issues. The product sucked assets into R&D development, and the sales strategy needs to be reconsidered, as it doesn`t provide future growth. Business application - Adjust usage for traveling, translation, maps, automotive, healthcare business. Shifting the eye off gamers, who are not ready to pay for the product. Open platform - Call for BETA testers, opened knowledge HUB and technical support for developers [who manage the device].

Client:… Show more

Retargeting.
NREAL is faced with cash flow issues. The product sucked assets into R&D development, and the sales strategy needs to be reconsidered, as it doesn`t provide future growth. Business application - Adjust usage for traveling, translation, maps, automotive, healthcare business. Shifting the eye off gamers, who are not ready to pay for the product. Open platform - Call for BETA testers, opened knowledge HUB and technical support for developers [who manage the device].

Client: Nreal® Show less

Digital Architecture.
Humanizing the Brand with a small bird "Miss Wow", in a role of an advisor who teaches young moms everything they need to know about babies. Retaining and Growth of customer base with the "Sesame" App, where moms can follow live sales and Q&A broadcasting, network with other moms, get discounts and gifts and gain privileges from "Membership Only" programs.

Client: Mom&Wow

Offline Stores Virtualization.
The idea came as a response to the covid lockdown, to keep the cash-flow since all in-person trade was banned in a timespan of 2 months. We tried to keep the same user experience as moving in real space, to engineer the feeling of normal everyday shopping.

Client: Sunvim®
Partner: Frog Color VR

Rebranding Automotive.
Rebranding an Auto-Motive Alliance of two Car Design companies:
(1) SINO UK- digital car design & (2) TARUS Shanghai- clay modeling into 360° car design service. Merged company resources prepared for the transition into a new Car Design Studio of Jaguar Land Rover.

Client: Jaguar Land Rover®

Information Architecture.
RegDesk - a Digital Health acceleration program for fastening the process of getting Medical Export licenses. Problem: 60% of the Applications for export in Medical Devices and Therapeutics, get rejected every year. Solution: Online platform RegDesk for 3X Faster Access to patients Worldwide.

Client: RegDesk®

Business Development.
Training Center for Beauty Professionals. Planning and Communication in Training Plans in the latest Cosmeceutical procedures. Tools: Professional Certification and B2B e-Shop.

Client: Depileve®

Market Positioning.
The product Black Box is based on professional gaming AI Engine.
"Artificial Intelligence on Network Security" is tracking silently "Who is sending what to where", and outputs management recommendations for improving daily operations. Feature that we call "Time machine".

Client: ShadowGrid®

Product upgrade.
Programmatic Innovations, adding new features as voice recognition and reading pen. Netflix - but for books! Pickatale® subscription access to several thousand books in both Chinese and English. Kids can have their own profile and books suggested based on age, reading level, and interests. Focus was shifted from families to education, aiming for a massive penetration with fewer resources. Later bought by a Norwegian company.

Full Case:… Show more

Product upgrade.
Programmatic Innovations, adding new features as voice recognition and reading pen. Netflix - but for books! Pickatale® subscription access to several thousand books in both Chinese and English. Kids can have their own profile and books suggested based on age, reading level, and interests. Focus was shifted from families to education, aiming for a massive penetration with fewer resources. Later bought by a Norwegian company.

Full Case: https://tinyurl.com/Pick-Edutainment Show less

UI for a Hybrid shopping mall.
Subscribing to "Favorit" app, users can swap favors "tit-for-tat".
Multilateral compensation financial Business Model, where parties can exchange goods and services in (1) Equal value exchange, (2) Rest monetary payment, or (3) Transfer the rest of value to a third party e.g. selling debt.
Competitive advantage: Option for barter exchange, social verification of the credibility of the service provider, and a rich variety of favors available… Show more

UI for a Hybrid shopping mall.
Subscribing to "Favorit" app, users can swap favors "tit-for-tat".
Multilateral compensation financial Business Model, where parties can exchange goods and services in (1) Equal value exchange, (2) Rest monetary payment, or (3) Transfer the rest of value to a third party e.g. selling debt.
Competitive advantage: Option for barter exchange, social verification of the credibility of the service provider, and a rich variety of favors available.

Client: CreateApe Show less

Digital Sales Kit.
Remote Chief Design Officer for Digital Infrastructure and Sales Aids.
Franchise vortex system that provides fire and water damage cleanup services, mold remediation, trauma cleanup, as well as large-scale disaster recovery.
Project "Like it never even happened".

Client: Servpro®

QA testing.
Product implementation of Retail Banking Software. Developing & Testing solutions in Retail Banking Operations, being simple, intuitive and cost efficient. Developing scenarios, testing banking software, UX analysis.

Client: Asecco®

Project Finance Specialist.
Application and Certificate for Payment, Orders, Time-sheet, Job progress (summarize Daily/Weekly log), Panel Schedules, Payroll.

Client: Hertz Electric