Rumourism and the Non-existent Apple Car
Seeing patterns where there are none — As one of the most secretive companies on the planet, Apple have surrounding them a deep culture of rumourism. Publications have for decades made the secrecy surrounding Apple’s projects their raison d’etre. As the products have come and gone so have some outlandish ideas that have never amounted to anything. Many of these ideas are often based on patents filed by Apple but legally made public. I remember lying on the English Coast in the summer of 2006 reading a MacUser article about Apple’s forthcoming mobile phone According to their mockups was a traditional chocolate bar phone that had a keypad that disappeared and was replaced by media control buttonsby the LEDs underneath changing colour and illuminating different perforations. Over the years things have moved from the conservative to the crazy and this is perhaps illustrated by no better product than the alleged Apple Car.
Project Titan
The story goes thusly: way back in 2014 Apple allegedly started work on Project Titan. Designed as a rival to the Tesla Model S, this was to be a consumer-oriented electric vehicle (EV) that at various stages of its product development was potentially going to be fully autonomous. Apparently Apple had over 1000 people working on the project at one point. The media reported that Apple was developing its own…
