How did Apple go from 0 to hero on AI in less than two years?
Apple gave another Artificial Intelligence, Integration, and Marketing lesson to Samsung and Google.
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Apple was fervently hoped-for on AI, and WWDC, its developer conference, was intended to give a first idea of the brand’s ambitions in this area. The least we can say is that Apple didn’t miss a beat and, at the same time, gave all its competitors a lesson in AI.
How did Apple go from a brand that was supposedly two years behind in AI to a manufacturer that is now a year ahead of all its rivals? In the space of one conference, i.e., two short hours, that’s the question we’ll try to answer in this article.
Apple’s AI Announcement
In terms of pure announcement, Apple’s AI or Apple Intelligence doesn’t necessarily go much further than its rivals, such as Gemini or Copilot Plus, contrary to some opinions of absolute Apple fans who lack objectivity. That is because Apple doesn’t use a particular language model developed in its labs. That…
