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Better Marketing
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How to Accelerate Email Marketing Success: The Fusion of Psychology and Technology
How to Accelerate Email Marketing Success: The Fusion of Psychology and Technology
What I learned after writing over a million marketing emails and digital campaigns.
Larry Taylor, Ph.D.
Jul 11
Test Your Thumbnails Within YouTube Studio Without Any Tools
Test Your Thumbnails Within YouTube Studio Without Any Tools
The pros and cons of the new feature
Alana Rister, Ph.D.
Jul 10
If You Want To Step Up Your Content Creation Game, Learn From The Japanese
If You Want To Step Up Your Content Creation Game, Learn From The Japanese
Because they seem to get marketing right.
Markairn T.
Jul 9
Latest Stories
Marketers, It’s Time To Pay Less Attention to Attention
Marketers, It’s Time To Pay Less Attention to Attention
Let’s switch our focus to something more significant for the long haul.
Markairn T.
Jul 7
Stop Using eBooks As Free Lead Magnets
Stop Using eBooks As Free Lead Magnets
Use Educational Email Courses Instead (Here’s Why)
Kurtis Pykes
Jul 5
Emailing and Calling Your Leads Doesn’t Work Anymore, Try This Instead
Emailing and Calling Your Leads Doesn’t Work Anymore, Try This Instead
We’ve stopped calling our leads and made more money. Here’s what we did instead.
Jake Roper
Jul 3
Doubling B2B Webinar Sign-ups: Are AMP Emails the Answer?
Doubling B2B Webinar Sign-ups: Are AMP Emails the Answer?
Spoiler Alert: No, we did not 2x our webinar sign-ups with AMP Emails. But you should read this before trying AMP emails.
Yiqian
Jul 1
My Content Creation System For Faster Website Growth
My Content Creation System For Faster Website Growth
How I speed up my content creation with minimal effort.
Victoria Kurichenko
Jun 29
Stop Using Views As Success Metrics For Your Content
Stop Using Views As Success Metrics For Your Content
A case study on video metrics for my business lead generation
Alana Rister, Ph.D.
Jun 28
I Deleted A Chunk Of My Email Subscribers. Here’s What I Learned About Email Marketing.
I Deleted A Chunk Of My Email Subscribers. Here’s What I Learned About Email Marketing.
And why I think you should start deleting your email subscribers now.
Ellen "Jelly" McRae
Jun 27
Advice From a Failed Marketer
Advice From a Failed Marketer
Quitting makes the heart grow fonder.
Teodora Maksimova
Jun 26
If Your Blog Doesn’t Run Properly on a Smartphone, It Will No Longer Be Visible in Google’s Search…
If Your Blog Doesn’t Run Properly on a Smartphone, It Will No Longer Be Visible in Google’s Search…
Meeting mobile demands.
Paulo A. José
Jun 25
Lowering Prices Is A Bad Marketing Strategy
Lowering Prices Is A Bad Marketing Strategy
A case study from a B2C business
Alana Rister, Ph.D.
Jun 24
Google Ranking Factors Leak: Key Takeaways to Rank Higher
Google Ranking Factors Leak: Key Takeaways to Rank Higher
A few weeks ago, a major leak occurred, and over 2,500 pages containing Google’s ranking factors were revealed. Since then, I’ve been…
Alex Manea
Jun 23
One Last Thing to Do Before Launching Your Marketing Campaign
One Last Thing to Do Before Launching Your Marketing Campaign
Strategize your actions with the learning agenda
Galina Shubik
Jun 22
Emotional Marketing: How To Build Brand Equity Through Heart Connections
Emotional Marketing: How To Build Brand Equity Through Heart Connections
Why brands need to emote more.
Jeanna Isham
Jun 21
This Company Nails “Gen-Z Marketing” — Here’s How
This Company Nails “Gen-Z Marketing” — Here’s How
Be the voice that your audience didn’t know they needed.
Itxy Lopez
Jun 20
5 Advertising Mistakes That Could Be Costing You Thousands of Dollars
5 Advertising Mistakes That Could Be Costing You Thousands of Dollars
With 300+ growth campaigns under my belt, I’ve compiled the top 5 mistakes appointment-based businesses make when advertising their…
Jake Roper
Jun 19
How to Leverage Birthday Marketing to Boost Awareness and Foster Loyalty
How to Leverage Birthday Marketing to Boost Awareness and Foster Loyalty
4 practical examples you can “steal” today.
Teodora Maksimova
Jun 18
GAP Framework: How Dakota Robertson Creates 75 Viral Ideas in 5 Minutes Using ChatGPT
GAP Framework: How Dakota Robertson Creates 75 Viral Ideas in 5 Minutes Using ChatGPT
The Secret to Building a Personal Brand People Love
Kurtis Pykes
Jun 16
I Lost 80% Of My YouTube Ad Revenue Overnight
I Lost 80% Of My YouTube Ad Revenue Overnight
A dangerous YouTube feature for small creators
Alana Rister, Ph.D.
Jun 15
My Content Kept Bombing… Until I Stopped Playing Mr. Smarty-Pants
My Content Kept Bombing… Until I Stopped Playing Mr. Smarty-Pants
How I’m healing from a severe case of the curse of knowledge
Alberto Cabas Vidani
Jun 14
How I Overcame the Fear of Social Media Marketing and Outreach as an Introvert
How I Overcame the Fear of Social Media Marketing and Outreach as an Introvert
Some key mindset shifts helped me sell myself to my network with confidence
Suzanne Berger
Jun 13
The Michael Scott School of PR
The Michael Scott School of PR
Get the most out of earned media by sidestepping the most common PR trap
Pablo Andreu
Jun 12
What Should SEO Professionals Focus on After the Google Data Leak?
What Should SEO Professionals Focus on After the Google Data Leak?
What SEO recommendations can be drawn from this?
Paulo A. José
Jun 11
How to Build a Profitable Email List Without Social Media
How to Build a Profitable Email List Without Social Media
These 3 strategies helped me grow to 4,500 subscribers
Matt Giaro
Jun 10
How to Use Marketing to Make Boring Fun: Online Banking
How to Use Marketing to Make Boring Fun: Online Banking
Revolut, Wise, and Monzo are replacing traditional banks through marketing strategies.
Buse Umur
Jun 9
6 Reasons Why Your Paid Search Ads Might Not Be Working (And How To Fix Them)
6 Reasons Why Your Paid Search Ads Might Not Be Working (And How To Fix Them)
Whether you’re pouring $500 a month or $500,000 a month into your paid search advertising efforts, there’s nothing more frustrating than a…
sophie fell
Jun 8
Get Ready for Google SGE and AI Overviews: Don’t Panic, Adapt
Get Ready for Google SGE and AI Overviews: Don’t Panic, Adapt
Insights from an SEO expert
Victoria Kurichenko
Jun 7
3 Ways To Double the Amount of Leads You Get from Your Ads in 30 Minutes
3 Ways To Double the Amount of Leads You Get from Your Ads in 30 Minutes
3 actionable steps anyone can take to get more leads with their ads instantly.
Jake Roper
Jun 6
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