How to Retarget Effectively — Beyond Display Ads
3 real-world examples that show how direct mail, SMS & email can drive customer engagement and sales
When most marketers (or non-marketers) mention retargeting, they tend to be thinking of one particular combination: using website visits together with display ads.
But, retargeting is so much more than just these two mediums.
Any combination of the channels and mediums you have at your disposal can be used together. Not to forget often overlooked mediums like direct mail.
I’m always interested in reading about ways others are using retargeting.
It inspires me and helps me think about how I can be more creative when using retargeting in my own work.
I’ve curated two of my favorite examples with an example from my own life to help provide you with food for thought about how to retarget using two mediums that aren’t just websites & online display ads.
1. How a car dealership retargeted web users with direct mail
This first example is the simplest. It showcases how important it is to understand your potential customers, how they think, and where they make their decisions.
