6 Reasons Why Your Paid Search Ads Might Not Be Working (And How To Fix Them)
Whether you’re pouring $500 a month or $500,000 a month into your paid search advertising efforts, there���s nothing more frustrating than a campaign that just doesn’t work. While platforms such as Google and Microsoft Ads have made it user-friendly to create a campaign, they have a way to go in making (the right) optimizations simpler for those new to the world of PPC.
With that said, let’s take a look at 6 of the most common reasons why your paid search ads might not be working and, crucially, how to fix them.
1. A lack of research beforehand
This is less common for those working with paid search agencies, but, if you’re advertising on search yourself, you may have inadvertently skipped one of the fundamental steps of campaign creation.
Whether you’ve started with keywords you think your prospective customers will utilize, or you’ve adopted Google’s suggestions, you may be lacking one crucial element: data. You would never launch a new product or service without market research, right? So why would you do the same when spending money on marketing?
To ensure demand and a strong ROI for your search engine marketing campaigns, it’s important to start with the research process. Tools such as…
