Guy Fieri's Super Bowl ad is here to take you to Flavortown

Welcome to Flavortown.
By Nicole Gallucci  on 
A man (Guy Fieri) holding a can of hard seltzer.
Watch Next

Have you ever wondered what Guy Fieri is up to when he's not rolling out looking for America's greatest diners, drive-ins, and dives?

You may assume he's chilling at home with his family, but he's not. A new 60-second Super Bowl LVI ad for Bud Light Seltzer reveals that Fieri spends his downtime performing important mayoral duties in Flavortown, of course. Or as the company calls it here, "The Land of Loud Flavors."

The commercial takes viewers through a magical fridge portal into a fantastical land that looks straight out of a Lil Nas X vision. It features streets lined with restaurants, food stands, and people with bleached hair; bridges shaped like sunglasses; and topiaries clipped in the shape of fast food items.

We can just picture the King of Flavor watching this commercial and screaming, "That's money!" Check it out and see if you agree.

Mashable Image
Nicole Gallucci

Nicole is a Senior Editor at Mashable. She primarily covers entertainment and digital culture trends, and in her free time she can be found watching TV, sending voice notes, or going viral on Twitter for admiring knitwear. You can follow her on Twitter @nicolemichele5.


Latest Videos
Samsung Unpacked 2024 in Less Than 15 Minutes
Samsung Galaxy Unpacked 2024

Exclusive: 'Culture Capital' trailer explores entrepreneurship in diverse communities
Culture Capital promo image


Elliot Page's 'Close to You' trailer promises a moving tale of going home again
Elliot Page in "Close to You".


'House of the Dragon' stars Ewan Mitchell and Fabien Frankel share dragon and horse riding secrets
Ewan Mitchell & Fabien Frankel during an interview with host Jimmy Fallon

Seth Meyers takes a brutal 'Closer Look' at pro-Trump Project 2025
Seth Meyers presents "Late Night" beside an image from "The Last of Us."

What's up with Nintendo and this creepy smiling figure?
A creepy still from "Emio" showing a person with a bag over their head emblazoned with a smile.

Netflix's 'The Decameron' trailer promises Bacchanalian excess during the Black Death
In "The Decameron" a group of nobles giggle at a dinner table.


The biggest stories of the day delivered to your inbox.
This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Thanks for signing up. See you at your inbox!