OKCupid launches new features to help you navigate dating in the Trump era

A more complex profile will keep people from swiping right by you.
By Cassie Murdoch  on 
OKCupid launches new features to help you navigate dating in the Trump era
The answer to this question could tell you everything you need to know. Credit: okcupid

Is your dating experience starting to feel a little complicated? You're in luck. OKCupid is launching two fresh new features that could improve your dating chances in this complex new reality.

The biggest renovation will bring mobile users a whole new way of viewing their potential matches. Instead of just seeing a photo, you’ll now get a DoubleTake. It's a new layout that offers multiple photos and profile highlights. So as you swipe by, you’ll get more info to go on.

OkCupid’s CEO Elie Seidman explained in a press release, “We know that each person is much more than just a photo, and our new features are dedicated to highlighting their uniqueness and individuality.”

This should come as a relief to those who are tired of being judged by their photo alone, and it’s proven very effective in beta testing. By slowing down the swiping process with DoubleTake, mutual matches have tripled.

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They’re also trying to help you better navigate the minefield that the Trump era has thrown us all into. They have always had users answer questions, but they’re now giving an updated set of 50 current events questions just for 2017. (They plan is to update them annually.)

These will address everything from whether you believe climate change is real to whether you’ve ever ghosted someone. You can even weigh in on where you stand on the Muslim ban. It’s a fast and effective way to ensure you're both on the same page politically and culturally.

Along with these features, the platform will also get a bold new look in March -- featuring illustrations by artist Jay Daniel Wright and new typography. This whole makeover is meant to give what is now one of the classic dating apps a fresh new face, which could make them more competitive in what is now a very crowded market.

There's no doubt any app that can help you avoid that awkward moment on a date when you’re forced to suss out whether the person voted for Trump will have a leg up in these bizarre times.

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Cassie Murdoch

Cassie Murdoch is Mashable's Culture Editor.. Before coming here, Cassie was Senior Culture Writer at Vocativ. She previously wrote for Jezebel and The Hairpin. Cassie spends most of her time thinking about and consuming cheese in all its glorious forms.


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