Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Webinar: How to avoid these 8 big email mistakes
Make your email marketing more effective than ever.
Webinar: Make your marketing stand out this holiday season
Expert advice on how to reach customers in all the channels they're most likely to interact with your brand.
Webinar: 5 ways to survive an uncertain economy
Consumer and market intelligence can help you stay afloat.
3 quick ways to improve your email deliverability
Are your emails reaching your customers' inboxes? Here's how to boost your email deliverability – and sales.
How video SEO can boost your overall digital marketing strategy
Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content.
How marketers can use cognitive biases to influence customer decisions
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand.
How to control Performance Max campaigns
Learn some of the ways to optimize automated campaigns like Performance Max.
Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Webinar: The genius behind QR-code marketing
Tune in and change the way you think about QR opportunities.
Webinar: Unlock the power of TikTok for your social strategy
Learn how to outperform your competitors.
4 tips to maximize your ad spend and protect the customer experience
How to ensure no ad dollar is wasted in an economic downturn
Webinar: These 4 proven methods will maximize your marketing efforts
Learn how you can change the way your work gets done.
Webinar: Four elements of a powerful, data-driven martech stack
Handle today's demands with tomorrow's plans by using technology that is fast, scalable, elastic and reliable.
Webinar: Reimagine your customer experience strategy
Use data-driven insights to optimize your campaign performance with a 360-degree customer view.
Webinar: Accessibility, compliance and user experience improve SEO
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
Webinar: Work smarter, not harder, to give customers what they want
Use data to create next-level customer experiences at scale.
B2B customer journeys that begin at review sites are significantly shorter
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Why we care about performance marketing
What you need to know about what performance marketing can and can't do.
Webinar: Grow revenue streams through web accessibility and compliance
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
Google, NBCUniversal duking it out to be Netflix adtech provider
Both companies offer a lot of expertise, but ads could further alienate viewers.
Email: An early check in before the holiday madness begins
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
CloudShare integrates product experience platform with HubSpot
B2B software marketers will now be able to access data about user product experience and engagement within HubSpot.
IAB releases proposed standards for in-game ads
The in-game advertising community are coming together to develop common standards and metrics.
Webinar: Get beyond the blast with this next-level email strategy
Status quo email automation isn’t enough for today’s customers.
Salesforce partners with TikTok for social commerce
Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.
Webinar: An easy-to-use, actionable ABM framework (finally!)
Proven examples to help you execute your account-based programs.
Why we care about marketing agencies
Marketing agencies are an essential part of the digital marketing ecosystem. Agencies provide strategic marketing guidance and expertise.
Why we care about advertising: A marketer’s guide
Here's our guide to adtech, digital advertising and keys to success in a transformed digital landscape.
3 changes coming to Google Ads audience features
Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting.
Aligning on a Guidepoint: Getting started with the Agile Marketing Navigator
The Guidepoint is the connective tissue that rolls upward and downward in the organization.
Webinar: Benchmark your social media performance for a competitive edge
Get the trends and real-life examples of brands outperforming on social.
Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
Webinar: Overcome third-party data challenges for CX success
Data-driven strategies and first-rate technology make a sublime customer experience.
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today!
Everything you should know about evaluating your competitor’s backlink profile
Understanding what you can learn from your competitor's backlinks and what to avoid
Digital asset management (DAM)
Webinar: Transform your content operations with DAM
McCormick is transforming how product content is created and used across its organization with digital asset management.
Social media platforms see sales boost as pandemic shopping habits take root
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds.
Google is giving users greater control over what ads they see
My Ad Center will let users block any ad and get info on why they were chosen to see it.
How-to guide: Create a sustainable, high-performing SEO and content strategy
In this guide, learn how to create a strategy built for performance and aligned with consumer intent.
The secret to achieving omnichannel success
This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience.