Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
How brands like Klarna and Mars are using AI in marketing operations
Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can unify marketing channels and create a more efficient marketing resource allocation.
Marketing artificial intelligence (AI)
Ethical considerations for AI adoption in MOps
Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations.
Implementing AI into MOps, from campaign launch to refinement and optimization
AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences.
What does ‘better data quality’ mean for marketers? And how do we get there?
A step-by-step guide to improving the quality of your marketing data and keeping it there.
What is B2B marketing and why marketers should care
Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of.
MOps alignment and core responsibilities: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How MOps aligns with the marketing function.
10 things to do if your martech solution vendor gets bought
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here's what you need to know to handle it.
Marketing artificial intelligence (AI)
Integrating AI into MOps: Aligning your platforms, data and processes
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes.
Unifying projects and products: The power of program management in martech
Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth.
The effectiveness crisis in B2B marketing: Why MOps must shift focus now
Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate.
How marketers can help boost martech utilization
Practical steps to boost martech utilization and streamline operations for improved performance and efficiency.
5 secrets to cross-functional collaboration in marketing
Learn how leading organizations break down silos, promote knowledge sharing and create a culture of transparency for optimal operations.
Laying the groundwork for AI in MOps: How to get started
A framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams.
Simplifying your martech stack: From pipeline efficiency to brand affinity
Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now.
Marketing artificial intelligence (AI)
Yomi Tejumola: Looking forward with AI
Marketing has an AI skills shortage. The only way to solve it is upskilling the people you already have. Here's what it can take to do that.
A CX reality check: When good intentions meet clunky execution
Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions.
3 tips to maximize your martech stack’s value
Move past the "do more with less" mentality in marketing. Focus on maximizing value from existing resources and technology investments.
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors theses questions.
Q&A with Justin Sharaf: The MarTech Conference
Justin Sharaf will be leading the MOps panel at The MarTech Conference, discussing how teams should be preparing to use AI.
How marketers can reinvent the IT-marketing dynamics
Marketers must partner with IT to audit their martech stack, increase adoption through accountability and rethink team structures for greater efficiency.
Mastering the art of goal setting in marketing operations
Take a dual approach for success, setting top-down and bottom-up goals.
Building a future-ready marketing operations team
Planning strategies for managers in an AI-powered world.
Why agencies need to work closely with client RevOps teams
Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue.
How marketing ops can learn to speak C-suite
The language barrier between marketing operations and top executives is a problem for both sides. Here's what you need to do.
Marketing artificial intelligence (AI)
The 5 key pillars of AIOps in marketing
Operationalizing AI doesn't require an entirely new tech stack. Learn how to leverage your MOps foundations and simply expand them to enable AI productivity.
7 steps to make sure you’re getting everything from your marketing software
Are you constantly upgrading to the tools to add functionality? You may not need to. Here's how to avoid the pitfalls of under-implementation.
The state of MOps (-Apalooza)
Discussing the state of marketing operations at MOPs-Apalooza, a three-day gathering of MOps professionals in Anaheim.
5 ways MOps can elevate the annual planning process
Level up your 2024 marketing plan by harnessing the unique insights and innovative strategies of MOps teams.
3 ways MOps can bridge the gap in marketing analytics
Marketing operations teams hold the key to proving marketing ROI and bridging knowledge gaps within organizations.
Real Story Group launches free martech assessment tool
Built on the firm's Real Score platform, the tool is a 15 minute survey about operations, content, data, decisioning and technology.
Marketing artificial intelligence (AI)
Martech is automating its way into a talent crisis
AI is handling more and more marketing grunt work -- work that had previously given people key early career learning experiences.
MarTech’s experts to follow: The lists so far
Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what's happening.
Marketers are only using one third of their stack’s capability
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
Martech implementation: 3 tips for cross-functional alignment
Seeking commitment and getting alignment are critical to ensure teams understand how the new solution will transform the way they work.
Tim Parkin: Spotlight on the expert
Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what problems marketers are looking to solve.
Marketing attribution & performance management buyer's guide
How to decide if you need a marketing attribution and performance management platform
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here's how to know if you need one.
9 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
How to use HubSpot’s AI tools in your sales and marketing
MOps leaders can leverage AI tools like HubSpot's Content Assistant and ChatSpot to boost productivity and effectiveness. Here’s how.