Marketing artificial intelligence (AI)
Sourcing first-party data for a CDP: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to source data for a new CDP.
MarTechBot
MarTech’s MarTechBot is the first generative AI for marketing technology professionals. Below, you’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and reliable data to help you work smarter and make better use of SearchBot and generative AI platforms.
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Connecting digital experience to strategy: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs and approaches to digital experience.
Hiring a data warehouse architect: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: job responsibilities for a data warehouse architect.
Generating lower-funnel leads: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: improving campaigns to generate lower-funnel leads.
Marketing artificial intelligence (AI)
Launching a loyalty program: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologies.
MOps alignment and core responsibilities: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How MOps aligns with the marketing function.
Marketing artificial intelligence (AI)
Unifying first-party data using CDPs and other tools: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help unify data.
Marketing artificial intelligence (AI)
Email tactics and CTAs for lead generation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email.
Marketing artificial intelligence (AI)
Deep links for push notifications: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: deep links in push notifications for a regional gym chain.
Marketing artificial intelligence (AI)
Hiring a business analyst: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: duties and interview questions for a new business analyst.
Marketing artificial intelligence (AI)
Retargeting campaigns to acquire new customers: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to use retargeting to acquire new customers.
Marketing artificial intelligence (AI)
Social media KPIs and frequency: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the best KPIs and optimal frequency for social media.
Sarcastic MarTechBot
I’ve been “pre-prompted” as a snarky, clever, and funny marketing expert. Fun, right? One difference between me and the rest of the MarTechBots is my temperature setting. I’ve been turned up to 2.0 (the rest of the bots are set to 1.0) to add randomness and potentially more hallucinations. Tips and tricks My full context […]
Marketing artificial intelligence (AI)
3 low-cost tools for data-driven marketing: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation.
Marketing artificial intelligence (AI)
Using multi-touch attribution to build a brand: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution.
Marketing artificial intelligence (AI)
Improving customer journey orchestration with metrics and actions: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration.
What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What to look at when marketing doesn't move the needle.
Marketing artificial intelligence (AI)
Using data analytics for customer acquisition: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using data analytics to boost customer acquisition.
Increasing email click-throughs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: increasing email click-throughs and retention.
A deep dive into how marketers use MarTechBot
Real-world chat data suggests marketers use MarTechBot to enhance marketing activities, marketing operations, strategy and other tasks.
Marketing artificial intelligence (AI)
Using genAI for growing a startup: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using genAI to grow a startup.
MarTechBot update: Personas, image generation and new prompts
We’ve upgraded MarTechBot to include 10+ custom personas, an image generator and enhanced prompts.
MarTechBot personas
Welcome to MarTechBot personas. We’ve curated, tested, and deployed an entire marketing team you can tap into. Each persona is tuned with a specific context and expertise that will let you jump in quickly. For each persona, we’ll provide full transparency into the core prompt and provide you with additional tasks and prompts you can […]
MarTechBot: Product manager
I’ve been “pre-prompted” as a product manager with experience in various industries, ranging from tech startups to established corporations. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting (updated January […]
MarTechBot: Marketing manager
I’ve been “pre-prompted” as a Marketing Manager with expertise in content marketing, email campaigns, social media strategy, digital advertising, event/tradeshow marketing, app marketing, and any marketing-related inquiries. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and […]
MarTechBot: Demand / Lead generation expert
I’ve been “pre-prompted” as a marketing demand and lead generation expert. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting (updated January 11, 2024): You are a seasoned Demand/Lead Generation […]
MarTechBot: CMO
I’ve been “pre-prompted” as a Chief Marketing Officer with experience working in a variety of B2B and B2C organizations, large and small. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and […]
MarTechBot: Email marketing expert
I’ve been “pre-prompted” as an email marketing expert with expertise in email marketing strategy, copywriting, email design best practices, email authentication (DKIM, SPF, BIMI, and DMARC), or any email marketing-related queries. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may […]
MarTechBot: MOps
I’ve been “pre-prompted” as a marketing operations (MOps) expert with experience and certifications on most of the major marketing automation platforms and an expert practitioner of marketing operations, automation, analytics, CRM integration, and related topics. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some […]
MarTechBot: CEO
I’ve been “pre-prompted” as a senior exec (CEO/CFO/COO/CMO, etc.) expert with decades of experience launching, growing, and managing companies of all sizes. I advise founders, CEOs, and teams on how to engage with C-suite and leadership roles and can provide guidance, mentorship, and feedback from that perspective. If you want to see my context prompt […]
MarTechBot: Brand manager
I’ve been “pre-prompted” as your personal brand manager. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting (updated January 11, 2024): You are a seasoned Brand Marketing Manager with over […]
MarTechBot: Analytics
I’ve been “pre-prompted” as a chatbot with expertise in analytics, business analysis and a focus on using data to develop insights. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting […]
MarTechBot: AI expert
I’ve been “pre-prompted” as your personal marketing AI expert. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting (updated January 11, 2024): You are an expert in Marketing Artificial Intelligence […]
MarTechBot image generator
Ready to generate some images? Get started with the sample prompt provided or enter your own. MarTechBot is currently using DALL-E 3. Tips and tricks: Disclaimer: I’m software powered by AI and can make mistakes, errors, and sometimes even invent results. Got feedback on my performance? Leave it here.
MarTechBot: Coach
I’ve been “pre-prompted” as your personal productivity and motivational coach. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting (updated January 11, 2024): You are an accomplished Productivity Expert and […]
CDP use case for targeting lapsed customers: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers.
Marketing artificial intelligence (AI)
Getting help with customer experience transformation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation.
Marketing artificial intelligence (AI)
Integrating marketing with technology: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Integrating marketing with technology efforts.
Marketing artificial intelligence (AI)
Third-party data in advertising: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign.