Digital experience platform (DXP)
MarTech is your source for digital experience platform (DXP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and the digital experience platform marketing automation buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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2024 Predictions: Better customer experience is on the way
How marketers will improve customer experience in the new year using personalization and AI, building trust and boosting sales.
Marketing artificial intelligence (AI)
Getting help with customer experience transformation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation.
Digital experience platform (DXP)
Acquia sees web accessibility as a good thing and a brand differentiator
26% of adults in the United States have some type of disability. Their annual disposable income is nearly $500 billion.
Digital experience platform (DXP)
Acquia acquires tech platform to expand DXP capabilities
The new technology will let users automate content accessibility issues, brand compliance and user privacy compliance.
Digital experience platform (DXP)
Optimizely: A unified workflow for marketers
Plus how three customers are each using a different mix of Optimizely solutions.
Digital experience platform (DXP)
Introducing Optimizely One: An OS for marketing
Optimizely rebrands its platform as well as announcing a partnership with enterprise AI platform Writer.
Movable Ink introduces Universal Data Activation for cross-channel personalization
The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers.
Digital experience platform (DXP)
Lyft introduces in-app ads as part of an expanded rider experience
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program's start.
How to improve digital experience to grow revenue
Here are three ways to approach digital experience and drive more revenue from it.
Digital experience platform (DXP)
5 steps to evaluating your digital experience
Here’s how to approach the task of improving your brand’s digital experience and driving more revenue.
Scott Brinker unveils 2023 martech landscape
Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
SAP moves to a composable commerce offering
Composability is the latest stage on SAP's commerce journey along with a range of new composable storefronts.
Digital experience platform (DXP)
The truth behind MACH-based DXPs: Benefits, risks and key considerations
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.
Digital experience platforms buyer’s guide
Does your marketing team need a digital experience platform (DXP)?
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
Digital experience platform (DXP)
What is a digital experience platform or DXP and is it the future of content management?
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
Sitecore adds new products to its composable DXP
Sitecore announced new product components for its composable digital experience platform at this week's Symposium conference.
DXP Acquia to acquire DAM and PIM provider Widen
The digital experience company boosts its open source platform with digital asset management (DAM).