Customer journey orchestration
MarTech is your source for customer journey orchestration content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our customer journey orchestration buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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61% of marketers still relying on third-party data
Salesforce's State of Marketing Report finds marketers struggling to activate data and get a full view of customers.
Customer journey orchestration
The failsafe approach to building strategic nurture paths
Optimize your marketing efforts by crafting effective nurture paths that foster trust and guide potential customers to conversion
Marketing artificial intelligence (AI)
Business leaders believe AI can deliver a competitive advantage
A new report from Twilio Segment finds company directors optimistic that AI stratgeies can help beat their competitors.
How to turn your ideal customer’s pain points into entry points
A step-by-step workshop approach to defining the key 'entry points' where your product or service can solve customers' pressing pains.
How to optimize your content strategy across the customer journey
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers.
Customer journey orchestration
MessageGears to operate with the Snowflake data cloud
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data.
Adobe: Enhancements to B2B and CDP offerings
There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer, as well as enhancements to Real-Time CDP.
It’s time to unleash your CX activists: The MarTech Conference day two keynote
For Cortico-X's Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes.
How to create content for every stage of the customer journey
Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion.
The false allure of B2B intent data
Unpack the complexities of intent data, from false positives to the value it brings, and why it's crucial not to rely solely on in-market signals.
Marketing artificial intelligence (AI)
Improving customer journey orchestration with metrics and actions: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration.
Marketing artificial intelligence (AI)
How Sur La Table uses AI to power customer experience
The national retailer uses Bloomreach technology to boost online discoverability and identify ecommerce opportunities.
Customer journey orchestration
Scaling personalized experiences: From anonymity to insight
How can you tailor personalized digital experiences from the first anonymous click to deep, insightful engagement. Here's a step-by-step guide and it all starts with tagging.
Customer journey orchestration
Driving growth through data: Optimizing the retention stage
Leverage data and AI strategies to drive customer retention through personalization and tailored marketing efforts.
Drift acquired by sales engagement platform Salesloft
Conversational B2B marketing platform Drift will combine its AI powers with those of Salesloft.
Greg Kihlstrom: Spotlight on the expert
Greg Kihlstrom discusses his journey from photography and music to marketing and digital experience during the early days of the web.
Customer journey orchestration
Driving growth through data: Optimizing the purchase stage
Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value.
Marketing automation software for small business: How to get started
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth.
Customer journey orchestration
The power of customer data across the journey: Acquisition
Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust.
Marketing artificial intelligence (AI)
Getting the most from your AI investment
Everyone is talking about generative AI, but that may not be the best place to start your AI journey.
Customer journey orchestration
How to use conversion data to enhance top-of-funnel marketing
Here's how enabling conversion data to inform customer acquisition efforts can help marketers boost performance over time.
Customer journey orchestration
Continuous improvement and innovation: Successful customer journey operations
Learn the essentials of feedback loops, experimentation and agility to deliver continuous improvement in customer journey operations.
How consumers are contacting brands on social media this holidays
74% of customers will be reaching out to brands over social. Here’s where they’ll be and why, according to a new Sprout Social study.
Customer journey orchestration
Why marketers should focus on growth loops, not funnels in customer journey orchestration
Find out how these strategic cycles can level up your marketing, break down team silos and drive better results.
Customer journey orchestration
The role of governance: Successful customer journey operations
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
La-Z-Boy embarks on its digital transformation journey
How the iconic furniture brand plans to haul its data collection and analysis into the 21st century.
Customer journey orchestration
3 reasons why customer journeys are the key to better experiences and profits
Here's how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue.
Customer journey orchestration
Collaboration across people, processes, data and platforms: Successful customer journey operations
The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences.
Marketing artificial intelligence (AI)
New genAI marketing solution rolled out on Google Cloud
Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development.
Customer journey orchestration
Questions to ask vendors before buying a customer journey orchestration solution
Important steps to take and questions to ask when narrowing the CJO field.
Customer journey orchestration
How to decide if you’re ready for a customer journey orchestration solution
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
Customer journey orchestration
Customer journey orchestration. What is it and how does it work?
Here are the goals and core capabilities of customer journey orchestration solutions.
Salesforce: AI is the new UI
Salesforce plans to extend Einstein GPT across all its clouds as well as Slack and Tableau. "We are on the precipice of an AI revolution."
How to do marketing personalization at scale
How Domino's, DICK'S Sporting Goods and other brands are leveraging personalization software solutions — and getting results.
Customer engagement: Moving from value creation to value expansion
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value.
Customer journey orchestration
How to build a customer journey orchestration strategy
Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.
How Home Depot and Kroger use RMN to improve shoppers’ ad experience
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
AI powered marketing automation: How to make it work for you
AI and customer journey orchestration can take your existing marketing automation approaches to the next level.
Why B2B brands must focus on orchestrating meaningful customer engagement
Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle.
Customer journey orchestration
Why marketers should care about customer journey orchestration
CJO is essential to creating seamless customer experiences across all touchpoints. Here's what you need to know.