Report: 2.5X More App Installs On Christmas With Apple Device Activations Accounting For 51%
For every Samsung device activated on Christmas, Apple activated 2.9 devices. App installs were 150% higher on Christmas as well, according to Flurry.
https://www.flickr.com/photos/blakespot/6860486028
Flurry released their holiday statistics on the number of App installations and new device activations by manufacturer. In short, Apple devices made up 51.3% of all new mobile device activations between December 19 through the 25th, which is the holiday of Hanukkah through Christmas. Samsung devices followed Apple with 17.7%, then Nokia with 5.8%, Sony with 1.6% and LG with 1.4%.
So for every Samsung activation, Apple activated 2.9 devices.
App installations spiked 150% on Christmas day compared to the December 1 through December 21st time period. On average, 2.5 more apps were installed on Christmas day than on the average day the rest of the month according to Flurry.
Also, 13% of new device activations were phablets compared to just 4% in 2013. The iPhone 6+ was one of the top five devices, with the iPhone 6 being the number on device by activation.
App developers should take note of these stats. Here are some charts:
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