Amazon digital ad revenue up 20% in 2nd quarter
The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings.
Learn what drives customer satisfaction, how to measure it and ways to boost your company's long-term profitability.
Fuel up with free marketing insights.
The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings.
Revolutionize your marketing with pace-layered planning inspired by nature's resilience, balancing quick adaptations with long-term stability.
On the hunt for something new? Check out who's hiring in martech this week.
Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics.
A good map helps you see the customer experience through the eyes of your customers.
A new report from Bluecore shows up to 85% of visitors to ecommerce sites going unidentified and therefore hard to connect and engage with.
Marketing artificial intelligence (AI)
Having used up all the available human-made data, scientists are now training large language models on AI-created data. This is a very bad idea.
Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant.
The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings.
Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave.
Struggling to connect content with your buyer's journey? Here's how to leverage personality insights for better results.
While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions.
Insights on list management, subscriber acquisition and personalization to keep your email campaigns effective.
Learn what drives customer satisfaction, how to measure it and ways to boost your company's long-term profitability.
We spent 10 minutes discussing the latest research on customer experience with Holden Bale, Global Head of Experience & Commerce at Merkle.
The online survey and feedback specialists are offering a packaged customer experience suite.
Marketing artificial intelligence (AI)
Canva’s recent acquisitions aim to boost its profile as an all-in-one creative hub for businesses and individuals.
Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office.
GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search.
Use project management metrics to enhance your hiring strategy and ensure your team’s composition aligns with operational efficiency.
The similarities and differences in marketing approaches between startups and large corporations and how each can learn from the other.
Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business .
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems.
Here's what you need to know about Reddit to get the most for your marketing dollar. Update: The site now has Lead Generation Ads, a boon for B2B marketers.
SearchGPT is OpenAI's long-expected prototype search engine. Here's what it looks like.
Marketing artificial intelligence (AI)
AI hype is leading to rapid adoption, but what happens when understanding lags behind?
Holistic views of marketing technology and data flow enhance marketing processes and customer engagement.
Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions.
Marketing artificial intelligence (AI)
99% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow --- 7 percentage points more than in 2023.
Looking for a sign that influencer marketing has truly arrived? Platforms that connect marketers with influencers are a hot commodity.
Focusing on effectiveness over efficiency is crucial for demonstrating martech's impact on business performance.
Skepticism, approval and mixed feelings: people have a lot to say about Google's reversal on third-party cookies.
From a dramatic takeover of Milan Design Week to a literally touching experience with new music, this agency creates activations for the physical-digital world.
Marketing artificial intelligence (AI)
The IOC's AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots.
Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite.
Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge.
Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.
Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over.
B2B marketers would love to know where their ad dollars are performing efficiently. Channel99 is trying to take the guesswork out of it.
Marketing artificial intelligence (AI)
Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis.