Marketing Day: USAirways’s NSFW Tweet, Facebook Popular Pages & Amazon’s Smartphone
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: #USAirways Deletes, Apologizes After A Pornographic Reply On Twitter Routine social media customer service turned into a not-safe-for-work nightmare today for U.S. Airways. During an exchange with a disgruntled customer, the […]
Barry Schwartz on April 14, 2014 at 5:04 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- #USAirways Deletes, Apologizes After A Pornographic Reply On Twitter
Routine social media customer service turned into a not-safe-for-work nightmare today for U.S. Airways. During an exchange with a disgruntled customer, the company’s Twitter account replied with a link to a pornographic twitpic image. Although the tweet was a reply and therefore didn’t appear on the timeline of all @USAirways‘ 418,000 followers, it was sensational […] - ‘World’s Toughest Job’ Applicants Pranked With Heartfelt Reveal
We’ve seen our fair share of job interview spoofs and we’ve seen our fair share of salutes of the moms of the world. And as Mother’s Day approaches May 11, we can expect to see a lot more. But we don’t recall ever seeing a mashup of the job interview spoof and pro-mom campaigns. Well, […] - Facebook Is Testing A ‘Pages Popular In Your Area’ Feature
Facebook is testing a new suggestion module on its right sidebar: Pages Popular In Your Area. The suggestion box, first brought to our attention Friday by online media strategist Samuel Edwards of Tenthwave Digital, has been appearing intermittently today for me. Results, as you would expect from an experiment, have been spotty, with pages for […] - VIDEO + SLIDESHOW: From Content Marketing To Media Company
The internet has empowered prospects to bypass advertising and sales pitches. Giving people engaging content has become the first step in 21st century marketing. That means smarter companies will adopt a media-first business strategy, regardless of their business model or market. What are the ingredients of creating engaging content? What changes does your organization need […] - The Latest on “Not Provided” and More at SMX Advanced – Register Now
Ask a search marketer what they love about their job and you’ll likely hear “it’s always changing.” Just this week, Google upset the apple cart by announcing it’s extending “not provided” to paid ads. Will that change have meaningful impact for you? That’s just one of the topics SMX Advanced will tackle, without getting bogged […] - How Estimated Reading Times Increase Engagement With Content
How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by eMarketer: 5 hours and 16 minutes. Calculated another way, that’s 316 minutes per day. How many of those 316 minutes do they spend reading your content? Estimated Online Reading Time Basic website analytics […] - Hacking, E-Theft Grow As 18 Percent Report Data Stolen
Major internet sites now seem to suffer routine data breaches. Over the past several months, we’ve learned that multiple major retailers had credit card numbers (by the millions) stolen as their databases were hacked from Eastern Europe. Last week, “Heartbleed” was discovered, prompting the recommendation to change all your passwords online. Welcome to the new […] - CMOs, Keep Your Company On Track And Avoid “Communication Debt”
It happens. We get busy and all of a sudden we realize that the words we’ve been using to talk about our products or brand internally weren’t quite right and somehow made it up on the website, into our marketing material and ultimately into the minds of our consumers. This is communication debt, and it’s […] - Get To Know: VerticalResponse Senior VP of Product & Marketing David Williams
As the senior vice president of product and marketing at VerticalResponse, David Williams leads the marketing, design and product management teams for the self-service email and social media marketing platform. Williams is responsible for understanding the needs of small businesses, and delivering innovative experiences to help VerticalResponse clients engage their customers and fans. Prior to […] - Like Facebook & Twitter, Google Reportedly Teaming With Data Providers To Track In-Store Sales
Facebook first began partnering with Datalogix to show advertisers how their ads drive offline sales back in 2012. Last year, Twitter introduced its “offline sales impact” tool, developed with Datalogix, to measure the offline sales impact of promoted and organic tweets for consumer packaged goods and automotive advertisers. Now Google is reportedly partnering with the big […] - Without Fanfare, Facebook Releases Updated Android App, And It Still Has Chat
Facebook quietly released an updated Android app Thursday, and those attached to the ability to chat within the app will be happy. But that’s likely to be a short-lived satisfaction, given confirmed news reports this week that Facebook will eventually remove chat from its mobile apps and force users who want to keep in instant […] - Social Media, Mobile And YouTube Changing The Nature Of “TV”
A trio of reports sheds new light and visibility on how TV and digital video viewing habits are changing with social media in the multi-platform era. Viewing habits are shifting dramatically in large part because of on-demand viewing and the availability of programming across screens. According to the Ooyala Global Video Index (for Q4 2013), based on […] - Report: Amazon Releasing Smartphone Later This Year
According to a report appearing in the Wall Street Journal (WSJ) this afternoon, Amazon will, in fact, be releasing a smartphone in the second half of the year. This development had been rumored for a some time. The WSJ says that Amazon hopes to distinguish the phone with a 3D display that doesn’t require glasses. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s Matt Cutts Explains How Google Search Handles 404 & 410 Status Codes
- Google’s Matt Cutts Lobbying To Reward Secure Sites With Better Rankings
- Videos: Comparing Cortana & Siri & Google Now
- Report: Google Now Master Of Lobbying, Backroom Dealing
- Bing Ads To Give Agencies More Functionality To Manage Client Relationships
- Survey: Older Generations Embrace Mobile As Local Shopping Companion
- The War On Links
- The Latest on “Not Provided” and More at SMX Advanced – Register Now
- Report: Google Running Another Test To Map In-Store Sales To AdWords Ads
Online Marketing News From Around The Web:
Analytics
- Improving Your Data Quality: Google Analytics Diagnostics, Google Analytics Blog
- ThinkUp – A Totally New Take On Analytics, Small Business Trends
Business Issues
- An Update on our DMARC Policy to Protect Our Users, Official Yahoo Blog
- Facebook’s Hardware Push Behind the Scenes Draws Oculus, Bloomberg
- Yahoo DMARC Policy Change – What Should Senders Do?, Yahoo Mail
- “Brightest Flashlight” Android app disclosed location of 50 million people, but FTC imposes no fine, gigaom.com
- Google Buys Drone Maker Courted by Facebook, Wall Street Journal
- Google, once disdainful of lobbying, now a master of Washington influence, Washington Post
- Space Quest: Google Needs More Offices in New York City, Wall Street Journal
- Twitter Says Co-Founders, CEO Won’t Sell Shares, Wall Street Journal
Content Marketing
- Blog Marketing: 4 Steps for Drawing Attention to Your Posts, Content Marketing Institute
- 15 Types of Content That Will Drive You More Traffic, quicksprout.com
- Contently and WordIz: Aggregate Your Content Marketing Efforts, internetmarketingninjas.com
- There is No One-Size-Fits All Content Marketing Approach, Convince and Convert
Copywriting, Design & Usability
- Who cares about Passover? Holiday marketing examined, SEO Copywriting
Domaining
- .Guru Becomes 1st New gTLD To Pass 50,000 Registrations, The Domains
- Luxury Brands Get Their .Luxury Domains: Bugatti; Cartier; Prada; Chopard; Dior & More, The Domains
General Internet Marketing
- Kraft Exec: ‘Programmatic Is A Centerpiece For Us’, Ad Exchanger
Internet Marketing Industry
- Of Money, Responsibility, and Pride, Speeds and Feeds
- SEJ x Searchmetrics Interview Series: Eli Schwartz of SurveyMonkey, Search Engine Journal
Mobile/Local Marketing
- New Language Around IDFA Delivers Much Needed Clarity to the Mobile Advertising Industry, HasOffers
- Chrome Remote Desktop for Android beta being tested, gigaom.com
- Common Mobile Marketing Terms Defined, The ExactTarget Blog
- Microsoft’s Windows Phone 8.1 Update Supports Apple Passbook Passes, TechCrunch
- Phones Go Back To The Future, TechCrunch
- Windows Phone 8.1 now available to download, The Verge
Social Media
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