Marketing Day: November 13, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter Expands Mobile Ad Targeting To Device, OS Version, WiFi Today Twitter announced new options for targeting ads on mobile devices. No longer limited to device targeting, advertisers can now segment […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Twitter Expands Mobile Ad Targeting To Device, OS Version, WiFi
Today Twitter announced new options for targeting ads on mobile devices. No longer limited to device targeting, advertisers can now segment audiences based on mobile operating system version, specific device and whether or not the devices have WiFi connectivity. For example, app marketers can target only those users with compatible OS versions and with the […]
- Yahoo Is About To Do A Garage Sale For 100+ Unused Domains
Unwanted and unused goods are a staple of garage sales, but it usually involves things like old clothes, games, toys and maybe even some old electronics. And that stuff usually fetches a fraction of the original price. Yahoo found some unwanted and unused goods, and is putting them up for auction. The big difference in […]
- Google’s Moto G Smartphone Carries Radically Low Price: $179
If Motorola’s Moto X smartphone is a sales disappointment, the forthcoming Moto G may rock the house. Moto G could do to the smartphone market what Kindle Fire did to the 7-inch tablet market — put massive price pressure on competitors. In a blog post today Google/Motorola formally introduces the phone and discusses the radical […]
- Get To Know: The Campbell Soup Company’s Director Of Global Digital Marketing & Social Media
Marketing Land strives to keep our readers informed and up-to-date on the news and events that impact our industry. Today, we’re taking it one step further with the launch of our newest series, Marketing Land’s “Get to Know…” column, where we introduce you to the top marketing executives from the world’s leading brands. We couldn’t […]
- 4 Things You Deserve To Know About Your Programmatic Marketing
Imagine this scenario: your programmatic marketing campaign was a big success; you hit your goals and now your client wants to know why. Or, maybe your campaign failed — in which case, your client is demanding an even more elaborate explanation. In either case, you need to know the behind-the-scenes details of your campaign targeting […]
- Backlash Over Google+ Integration Into YouTube Comments Continues To Grow
After Google launched a new platform for YouTube comments “powered” by Google+ in September, a YouTube Product Forum has been bombarded with backlash from users wanting Google+ out of their YouTube comment threads. Scrolling through the last few days’ worth of topics listed in the YouTube Product Forum shows most are complaints about the integration […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name
- European Publishers File New Antitrust Complaints Over Google News & Images
- Google Updates AdWords Opportunities Tab With New Opportunity Types
- Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors & Rising CPCs
- Yahoo’s Most Recent Homepage Updates Roll Out In Select European Countries & South Africa
- New AdWords Editor Version 10.3 Now Available
- October Search Market Share: Bing Continues To Grow At Yahoo’s Expense
- Google Offering Online Site Reviews This Monday, November 18th
- 3 Ways B2B Search Marketers Can Stand Out With Rich Ad Formats
Online Marketing News From Around The Web:
Analytics
- Google alumni launch analytics startup Sparkline to mine data and provide insights for Asian businesses, The Next Web
- Google Analytics Content Experiments versus Optimizely, iqcontent.com
Business Issues
- Google gives first testimony before Congress since Snowden leaks, news.yahoo.com
- Google Is the Cookie Monster, AdWeek
- Snapchat Spurned $3 Billion Acquisition Offer from Facebook, Wall Street Journal
- Yandex confirmed as Jolla’s Android app store partner, www.digitaltrends.com
Conversion Optimization
- The Best 26 Ways To (And Not To) Optimise A Landing Page, www.koozai.com
Copywriting, Design & Usability
- 14 ways to improve the UX of on-site search results, econsultancy.com
- Branding: Elegant and Inspiring Examples, webdesignledger.com
Display & Contextual Advertising
- More Time Inc. Sites to Run Sponsored Posts Through Native-Ad Server, Ad Age
- Native advertising: what content marketers need to know, econsultancy.com
- Trueffect’s Trupath Audience-Based Measurement Provides Advertisers a User Centric View into their Display Advertising Performance Metrics, PR Web
Domaining
- What Yahoo’s For Sale Domains Looked Like Before Yahoo Bought Them, www.theatlanticwire.com
Email Marketing
Internet Marketing Industry
- Introducing Our New VP of Global Supply, Scott Gifis, blog.adroll.com
Mobile/Local Marketing
- Google begins Android 4.4 KitKat rollout for Nexus 7 and Nexus 10, www.pocket-lint.com
Reputation Management
- Setting up and seeding your online reputation profiles, www.trackur.com
Social Media
- Quora Signals It’s Favoring Search Ads For Eventual Monetization, Launches Author Stats Tool, TechCrunch
- A Pin On Pinterest Is Worth 25% More In Sales Than Last Year, Can Drive Visits & Orders For Months, TechCrunch
- Get More Traffic & Social Shares with the OnePress Social Locker Plugin (a Review), sugarrae.com
- Get Your CEO to Tweet, Social Media Today
- Google+ for Android gets auto ‘Locations’ updates, photo sharing via Android Beam, Daydream support, The Next Web
- How a Winery Uses Social Media to Increase Sales and Brand Loyalty, Social Media Examiner
- How to build brand advocates in social media, Social Media Today
- How Twitter’s new expanded images increase clicks, retweets and favorites [New data], blog.bufferapp.com
- LinkedIn Drops LinkedIn Today For Pulse Newsreader; Integrates LinkedIn Sign-On Into Pulse’s Updated App, TechCrunch
- SimpleFeed Launches Predictive Publishing Service for Social Media Channels, www.simplefeed.com
- What Should I Tweet? Tips for Corporate Twitter Accounts, www.stateofdigital.com
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About the author
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.