Marketing Day: November 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Yahoo Inks Video Content And Ad Targeting Deal With Starcom
  In the deal announced today, Yahoo and Publicis Groupe’s Starcom division will work together to develop and target unique video content for Starcom’s brand clients on Yahoo properties. Starcom will have access to Yahoo’s trove of search data to inform the types of content that resonates with consumers based on their own brands’ data. In […]
• This Week In Bad Tweeting: Home Depot, Kellogg’s Apologize For Screwups
  Home Depot and Kellogg’s are the latest big brands to put their proverbial tails between their legs on Twitter. Both companies have apologized for insensitive tweets that were posted within the past few days, joining an ever-growing list of companies that can’t seem to avoid putting their feet in their social mouths. Here’s a look […]
• Google Quietly Testing Offline Store Visits Tracking
  Last month Google announced a program called “Estimated Total Conversions.” That program is intended to report or provide visibility into cross-device and offline conversions by tracking the activities of signed-in Chrome users and extrapolating that data to the broader Google user population. The offline component of conversion tracking wasn’t supposed to begin until 2014. However, according […]
• Fireside Musings: The Growth Of Real-Time Bidding
  Today I’m sitting down to meditate on some of the reasons why programmatic ad buying — real-time bidding (RTB), in particular — has been showing such strong and steady growth over the past few years, and why industry analysts are predicting continued growth over the next several years. Much of the growth behind RTB has […]
• Why It’s Critical To Connect Your Offline & Online Marketing
  All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide between online and offline spheres can be so epic, in fact, that it’s not uncommon inside companies to see separate print, Web and social marketing teams using different strategies and […]
• Google Quietly Intros New Google+ Share & +1 Buttons
  Look right above this sentence. Have you noticed the new Google +1 button? If not, you’re probably not alone. Unlike Facebook’s new “Like” button announcement earlier this week, Google hasn’t said much yet about its new buttons. Google employee Paul Lindner posted about them in the Developing with Google+ community on Google+. He says that […]
• Google Glass Road Show Heads To Detroit Next Weekend
  Google has announced that its second Google Glass “roadshow” event will happen next weekend in Detroit. The events offer the public a chance to get a taste of how Glass works, ask questions and learn about the device — all with help from Glass Guides. The Detroit event is set for November 16th and 17th […]
• Ecommerce To Cross $200 Billion Threshold This Year
  It’s all but certain that when the smoke clears after Q4 holiday shopping in the US, ecommerce will have crossed the $200 billion threshold for the first time. That’s based on extrapolating from data released today by comScore. The firm reported that ecommerce in the third quarter was $47.5 billion. That’s up 13 percent vs. Q3 […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Homepage Showcases Art Installment Of 2,000 American Flags To Celebrate Veterans Day
• Bing’s New Music Video Search Results Page Showcases Popular Videos With Related Artists & Albums Lists
• Yelp: We’re Second Only To Google In Local Data Quality
• Future SEO: Linked Open Data (LOD)
• What Everybody Missed About Hummingbird: Social Signals
• How Local Businesses Can Overcome Obstacles To Mobile Conversion
• Veterans Day Google Logo Commemorates Holiday With A Portrait Of A Veterans Day Parade & Float

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Activation: 3 Steps to Maximizing Performance, feedfront.com
• Dos and Don’ts for Running a Successful Affiliate Programme, performancein.com

Analytics

• How to Track the Online ROI of Offline Advertising, moz.com
• Ninja Metrics aims to unlock the value of social gamers through predictive analytics, VentureBeat

Business Issues

• Social Media in China: Sina, Tencent to Report Results, Wall Street Journal
• A Founder of Twitter Goes Long, New York Times
• CanTwitter Pass Its Test of Characters?, www.newsweek.com
• Look Inside Apple’s Spaceship Headquarters With 24 All-New Renderings, Wired
• The Hidden Technology That Makes Twitter Huge, BusinessWeek
• Twitter shares found suitable for Islamic investment, Reuters
• Yahoo Video Head Erin McPherson to YouTube Networ Maker Studios, AllThingsD

Content Marketing

• How to Use Content Marketing For a “Boring” Industry, www.quicksprout.com

Conversion Optimization

• Content, Conversion and Calls to Action: Untangling the Ugly Mess, www.iacquire.com

Copywriting, Design & Usability

• An Ecommerce Study: Guidelines For Better Navigation And Categories, Smashing Magazine
• Design for Fingers and Thumbs Instead of Touch, www.uxmatters.com
• Mapping Business Value to UX: Part 2, www.uxmatters.com
• Woot! Are you having fun with your copy?, www.seocopywriting.com

Display & Contextual Advertising

• Google AdSense Publishers Complaining About CTR (Click Through Rate) Declines, Search Engine Roundtable
• How to monetize your mobile site?, Inside AdSense
• How To Sell Out An Event With Facebook Ads, Social Fresh
• Starcom and Yahoo Partner to Make Digital Video More Personalized and Relevant, advertising.yahoo.com

Domaining

• Godaddy Goes All In On The New gTLD’s, The Domains
• 1&1 begins pre-registration, and new TLDs are getting much more confusing, Domain Name Wire
• National Association Of Realtors: Do Not To Pay Preregister .Realtor Domains They Will Be Free, The Domains

Email Marketing

• 2 Key Techniques for Making Email Content More Mobile-Friendly, Content Marketing Institute
• The Most Effective Tactics for Acquiring Email Subscribers, MarketingProfs

General Internet Marketing

• 22 Free Social Media And SEO Tools That Will Make Your Life Easier, www.koozai.com

Mobile/Local Marketing

• Meet the first company cashing in on its Google Glass app, The Verge
• New Report: Mobile Internet Access and Use Among European Children, www.infodocket.com
• Should Nonprofits Have Mobile Websites?, Luna Metrics

Other Items

• Facebook likes wearable technology, but the tech’s not quite ready to like back, Engadget
• Take even more actions right from your inbox, Official Gmail Blog
• This I Believe: A Manifesto for a Magnificent Career, www.kaushik.net
• Vox Media Buying Curbed.com Network of Sites, New York Times

Reputation Management

• Finding your online reputation’s “Centers of Influence”, www.trackur.com

Social Media

• 5 ways to use Twitter for Community Building, www.stateofdigital.com
• Facebook tests new ‘Suggested Pages’ page, ‘Get Likes’ prompts, Inside Facebook
• Flipboard fires a shot across Pinterest’s bow with new curated brand catalogs, GigaOM
• Instagram and Youtube, ben-evans.com
• Snapchat images that have “disappeared forever” stay right on your phone…, nakedsecurity.sophos.com