Marketing Day: February 14, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Tablet Traffic: iPad Used Most, Surface Used Most Consistently
  Ad network Chitika has released new data about North American tablet traffic and usage. To generate the report the company looked at “tens of millions of North American tablet impressions” between January 20 to February 2, 2014. Overall the iPad drives far more traffic in North America than its rivals. However Microsoft Surface users “generate a […]
• Rebel With A Twitter Cause: CMG Sues Twitter For Ownership Of @JamesDean Account
  Last Friday, The Hollywood Reporter disclosed a lawsuit filed by CMG Worldwide against Twitter. CMG, a firm that manages the commercial real estate of deceased celebrities, is suing the social media site along with five John Does, whose identifications are protected by Twitter, for unauthorized use of James Dean’s name and image. Representing the James […]
• Microsoft Scores Upfront Video Advertising Deal With Starcom MediaVest
  Microsoft has inked a video advertising agreement with Starcom MediaVest Group (SMG) that gives the agency and its clients access to premium video inventory across Microsoft’s portfolio of digital advertising assets which includes Xbox, Skype, Ads in Apps on Windows 8, MSN and the Microsoft Video Ad Network. “Through our suite of devices and services, […]
• Angry Parents Seek To Kill $20 Million Facebook “Sponsored Stories” Settlement
  Last August Facebook settled a class action lawsuit for $20 million. The suit claimed “Sponsored Stores” ads misappropriated Facebook users’ likenesses without consent. The company has decided to “sunset” Sponsored Stores but will continue to display ads that utilize member images and Likes. The settlement was approved over a number of objections arguing that minors’ privacy rights […]
• Ace Metrix Awards P&G Gold Medal As Top Brand At Sochi Olympics
  Television ad analytics firm Ace Metrix has awarded Proctor and Gamble a gold medal for being the most effective brand sponsor to date at this year’s Sochi Olympics. With an Ace Score of 622, P&G’s ‘Thank You Mom’ campaign helped the brand beat Febreze, which was awarded a Silver Medal for a series of ads […]
• Complete Guide To Universal Analytics – Should You Upgrade?
  Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has so much more to offer than the soon-to-be-legacy Google Analytics installation. Being an analytics junkie, I am very excited about this upgrade in features and data. This post is the ultimate guide to Universal Analytics. […]
• 4 Things Online Marketers Should Know About User Experience (UX)
  Many people like to use the term user experience as a reason to justify their website design, development, search engine optimization (SEO) and content decisions. Why are we migrating to a responsive design? Because it’s good for the user experience. Why are we implementing structured data? Because it’s good for the searcher experience. Why do […]
• Premarketing: The Evolution Of Targeting
  Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers into categories or channels was still cutting edge. The “cast-a-wide net and pare down” mantra of the display networks thankfully progressed into one of the first truly effective forms of targeting — […]
• MailChimp, Hootsuite & Google Are Among Most Recognizable Marketing Software Brands
  You can define the term “market leader” in a number of ways — company size, sales, profits, stock price and more. Another important one is “brand recognition,” and that’s what we set out to measure in our Marketing Land 2014 Marketing Technology Survey. You may recall that we already reported on unaided brand recognition, where […]
• HasOffers & Kontagent Respond To Facebook Partnership Terminations, To Lose Mobile Data On April 15
  Kontagent and HasOffers say they were caught off guard by Facebook’s sudden termination of their Mobile Measurement Program partnerships for violating the terms of service agreement. Facebook has told the app developers that rely on the two companies for mobile app campaign analytics that they’ll lose data access on April 15 and to find new […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review
• The Donkey Cutts SEO Game: Avoid Panda & Penguins
• Googling The Weather: From 20% Project To Sophisticated Query Analysis
• Prioritizing SEO Strategies In 2014: Where To Focus
• The Importance Of User Experience: 4 Things Every Marketer Should Know
• Search In Pics: Google Boomerang, Google NYC In Snow & Susan Wojcicki’s Last Day
• Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google
• Valentine’s Day Google Logo Tells 6 “This American Life” Love Stories With An Intro From Ira Glass

Online Marketing News From Around The Web:

Analytics

• Easiest Way To Calculate Percent Delta in Excel, www.annielytics.com
• How to Learn from Your eCommerce Customers in Real-Time, KISS Metrics

Business Issues

• Apple and Samsung heading back to court after mediation talks fail, say reports, www.theverge.com
• Twitter and Facebook Must Stop Copying Each Other, Wired
• Twitter Stock Faces Early Test As First Insider Shares Unlock Tomorrow, TechCrunch
• Where is Microsoft Bing’s transparency report?, The Guardian
• Xiaomi Sets Singapore Launch Date As It Prepares For Global Expansion, TechCrunch

Content Marketing

• Prove Your Commitment to Achieving Content Marketing ROI, Content Marketing Institute

Conversion Optimization

• Customer review widget increased eCommerce sales by 36%, visualwebsiteoptimizer.com

Copywriting, Design & Usability

• Useful Learning Resources For Web Designers, Smashing Magazine

Domaining

• First new gTLD cybersquatting case goes to IBM, DomainIncite
• People are buying new TLDs when the “matching” .com is available, Domain Name Wire

Ecommerce

• KLM Introduces Payment via Facebook and Twitter, KLM

Email Marketing

• 10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion, blog.returnpath.com
• How Email Design Limitations Can Actually Be Liberating, Copyblogger

General Internet Marketing

• Seven Reasons Why Cupid is the Original Retargeter, performancein.com

Internet Marketing Industry

• 15 Marketing and Sales Buzzwords We Love to Hate [Infographic], Exact Target
• Rakuten to Buy Voice-Call App Maker Viber, Wall Street Journal

Reputation Management

• 7 Deadly Sins Businesses Make With Their Reputation, Entrepreneur

Social Media

• 9 must-have Twitter tools for marketers, PR Daily
• A Complete Guide To Pinterest Rich Pins With Free Tools, Koozai
• Help Your Brand by “Uncovering the Human Factor in Social Media Marketing”, BruceClay.com
• Keywords in Your Twitter Name Seem to Matter for Twitter Search, Small Business Search Marketing
• Pinterest For iPad Adds Place Pins, iOS And Android Apps Get Animated GIFs, TechCrunch
• Trends now in 50 more locations, Official Twitter Blog
• Why The Lithium Deal Highlights Klout’s Failings, But Is Good News for Influence Marketing, Danny Brown

Video

• Keeping YouTube Views Authentic, youtubecreator.blogspot.com
• Meet The Top Creative and Media Agencies on YouTube, Ad Age