Marketing Day: Facebook Watch Party, foldable screens & Google GDPR concerns

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook extends Watch Party to Pages and personal profiles, adds features
  Nov 27, 2018 by Robin Kurzer

  Its new Live Commentating feature lets a host moderate a Watch Party as videos play.

• From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
  Nov 27, 2018 by Greg Sterling

  More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well.

• Foldable screens: No big deal for marketers or potential game changer?
  Nov 27, 2018 by Barry Levine

  Android now natively supports foldable screens, and Samsung is coming out with a foldable-screen Galaxy. What does this mean for marketing?

• Cyber Monday shopping shatters sales records, beats expectations
  Nov 27, 2018 by Robin Kurzer

  It’s good news for brands and marketers as the 2018 holiday season kicks off with a bang.

• EU consumer groups accuse Google of violating GDPR with location history
  Nov 27, 2018 by Greg Sterling

  The groups argue Google doesn’t sufficiently disclose how location data is being used and has not obtained consumer consent.

• 8 best online reputation management tools for your brand
  Nov 27, 2018 by Sponsored Content: Awario

  If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why ORM should be an integral part of your strategy: […]

• WPP merges agencies to form ‘data-driven’ Wunderman Thompson
  Nov 26, 2018 by Pamela Parker

  The new agency aims to offer “inspiration that is rooted in data-driven insight.”

• Virgin Holidays powers travel recommendations with social posts
  Nov 26, 2018 by Barry Levine

  Marketers have yet another reason to promote and track their offerings on social media.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• MarTech Today: Virgin Holiday’s social-powered travel recommendations, using dynamic content & more
  Nov 27, 2018 by Barry Levine

  Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Virgin Holidays powers travel recommendations with social posts Nov 26, 2018 by Barry Levine Marketers have yet another reason to promote and track their offerings on social media. 7 ways […]

• 8 best online reputation management tools for your brand
  Nov 27, 2018 by Sponsored Content: Awario

  If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why ORM should be an integral part of your strategy: […]

• Foldable screens: No big deal for marketers or potential game changer?
  Nov 27, 2018 by Barry Levine

  Android now natively supports foldable screens, and Samsung is coming out with a foldable-screen Galaxy. What does this mean for marketing?

• 5 essential strategies B2B marketers must master in 2019
  Nov 27, 2018 by Scott Vaughan

  With a solid foundation, the innovative strategies, tactics, programs and tech we deploy will be more impactful.

• WPP merges agencies to form ‘data-driven’ Wunderman Thompson
  Nov 26, 2018 by Pamela Parker

  The new agency aims to offer “inspiration that is rooted in data-driven insight.”

Online Marketing News From Around The Web:

• Facebook confirms years-old messages are randomly coming back to haunt users, The Verge
• Can Opt-In Video Marketing Really Work?, Forbes
• Disney and Google Ink Broad, Multiyear Digital Advertising Deal, Variety
• Facebook Dominance in Social and Ads Raises Antitrust Issue, Bloomberg
• Some Google AdSense November Payments Delayed & Still Pending, Search Engine Roundtable
• The best ad targeting strategy isn’t always the obvious one, VentureBeat
• Useful changes to your billing statement reports, Bing Ads Blog
• YouTube annotations will disappear for good in January, The Verge