Marketing Day: Facebook & Twitter Display Rise, Dot Coms Rule & Google Cookiegate In UK

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Sexual Diversity Organization Combats ‘That’s SoGay’ With #TheGaySweater

  The non-profit advocacy group worked with Saatchi & Saatchi Canada to put together the campaign.

• UK Court Rules Google Must Face Privacy Suit Over “Cookiegate” Scandal

  An appellate court in the UK ruled earlier today that British iPhone users could pursue their privacy suit against Google arising out of the “Cookiegate” scandal of 2012, which involved circumvention of Safari browser privacy settings. In addition to a UK government investigation a civil lawsuit was filed in 2013. Google had tried to dismiss the case on […]

• Facebook, Twitter To See US Display Revenue Share Rise As Yahoo, Google Slip

  Twitter is expected to supplant Yahoo as the third largest seller of display advertising in the US in 2015.

• Understanding Consumers’ Emotional Fingerprint: Why Sentiment Is Misleading

  Columnist Rick Miller believes marketers need to move beyond sentiment analysis and instead take a deeper look at consumers’ emotions.

• Verisign: .Com Domains Have More Click Appeal In Search Results

  Consumers prefer to click on search results with a .com domain rather than a new domain, according to Verisign-funded research.

• Lamar Advertising #BillboardBrackets Campaign To Stream NCAA Scores (And Fan Tweets) To Digital Billboards

  The outdoor ad company is advertising… itself, and its digital billboard capabilities, in an effort that highlights NCAA March Madness live action.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Advertisers Reporting Big Google AdWords Quality Score Declines
• They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates
• Search In Pics: Google Cardboard Cubicles, Watch Store & The Founders In 1999
• How To Get Your Content In Front Of Millions Of Eyeballs

Online Marketing News From Around The Web:

Affiliate Marketing

• How to Identify US Affiliate Partners that will Deliver Conversions, PerformanceIN

Analytics

• 9 Free Analytic Tools to Measure Your Content Effectiveness, contentmarketinginstitute.com

Blogs & Blogging

• 3 Simple WordPress Features You Might Have Overlooked, authoritylabs.com
• 3 Secrets To Get Employees Blogging For Your Business, Heidi Cohen
• Blog Post Idea: How I Do It Posts, ProBlogger
• Enhanced Plugin Installs Axed From WordPress 4.2, wptavern.com
• How an Industry-Specific Writer Can Improve Your Company’s Blogging, The Blog Herald
• The Art of Creative Blog Writing, The Blog Herald

Business Issues

• German Business Leaders Clash With Google, Antitrust Officials, Wall Street Journal
• Google’s new CFO Ruth Porat negotiates sweet pay package, America’s Markets
• Yahoo Boosts Buyback Authorization by $2 Billion, Wall Street Journal
• U.K. iPhone Users Allowed to Sue Google Over Tracking, Wall Street Journal
• WP Engine secures $23m to fuel global expansion – Startups.co.uk: Starting a business advice and business ideas, startups.co.uk

Content Marketing

• Creative Infographic Example, Cornwall SEO
• How to Use RSS to Write Better Headlines, Copyblogger
• How to Write Headlines that Get Results, Copyblogger

Conversion Optimization

• 10 Ways to Improve Shopping Cart Conversions, MarketingProfs
• How to Write Product Descriptions That Will Boost Conversions, KISS Metrics
• Split Testing: How to Improve Your Site Conversions, Social Media Examiner

Display & Contextual Advertising

• Ad Retargeter AdRoll’s Got Mobile On The Brain, AdExchanger
• Grow your traffic and revenue with the Long-term Revenue Framework, Inside AdSense

Domaining

• Optilead Ltd. engaged in Reverse Domain Name Hijacking, Domain Name Wire

Ecommerce

• Amazon rolls out Prime Now delivery to Dallas, Internet Retailer
• Data breaches hurt more than e-retailers’ bottom lines, Internet Retailer
• How to Manage UPS, FedEx Dimensional Weight Pricing, Practical Ecommerce

Email Marketing

• 4 Ideas to Revolutionize Your Email Marketing, MarTech Advisor
• 7 Experts Share Responsive Email Design Strategies, Movable Ink Blog
• Does Google Sniff Your Gmail to Discover URLs?, stonetemple.com

General Internet Marketing

• Influencer Marketing Is A Kick Butt Way To Advertise, smallbiztrends.com

MarTech

• Native Ad Platform of Inmobi Drives Exponential Monetization for Messaging and Social Apps, MarTech Advisor
• SurveyMonkey Appoints Bite for UK PR, MarTech Advisor
• The Final Countdown: Use Ad Customizers to Create Limited-Time Offers, 3qdigital.com

Mobile/Local Marketing

• 9 brands to watch out for on the Apple Watch, Digiday
• Are Local Landing Pages Really Doorway Pages?, niftymarketing.com
• Mobile, mobile-only, mobile apps, smartphones: Enough said, Internet Retailer

Other Items

• Facebook, Moving Ahead with Drone, Plans Test This Summer, Wall Street Journal

Reputation Management

• Reputation Stars Offers Unique Solutions for Reputation Management, Benzinga

Social Media

• 6 Social Media Pitfalls to Avoid, MarTech Advisor
• Bigger and better Vines, Vine blog
• Facebook Is Down For Many Users Right Now, TechCrunch
• Pinterest Tips from the Pro’s, Tailwind
• Secret Is Working On New Apps, Won’t Shut Down Original Product, TechCrunch
• The five most important announcements for brands and marketers from Facebook’s F8 event, Econsultancy
• Why Google+ Is Dying (and Nearly Dead), AdWeek
• Will Twitter kill the Meerkat buzz with Periscope?, Econsultancy

Video

• YouTube Is Experimenting With Ultra High Def, Ultra Smooth Video Playback — Here Are The Examples, TechCrunch