Marketing Day: Facebook crisis, Google GDPR & measuring ROI

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Forecast: Digital advertising pulling away from TV on global basis
  Mar 26, 2018 by Greg SterlingBy 2020, digital advertising to command 44.6 percent of total ad revenue.

• For all the procrastinators, here’s some GDPR triage
  Mar 26, 2018 by Barry LevineIf you’ve been slow to comply with the EU’s personal data requirements — or if you don’t know where to begin — here are a few suggestions.

• Google’s steps toward GDPR surrounded by questions
  Mar 26, 2018 by Barry LevineThe tech giant wants publishers to get and manage user consent, which apparently Google wants to co-control.

• After a week of crisis and mea culpas from Facebook, assessing the threats and exposure
  Mar 26, 2018 by Greg SterlingThere are five threats, some more real than others.

• Tips for measuring marketing impact to prove ROI
  Mar 26, 2018 by Kristie ColbyContributor Kristie Colby explains how to align your systems so that you can track prospects’ interactions all the way to the sale and beyond.

• All About the GDPR
  Mar 26, 2018 by Sponsored Content: CallTrackingMetricsWhile deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]

• Exclusive: Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected
  Mar 23, 2018 by Ginny MarvinResearchers were able to infer attributes of individuals using the tools.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• MarTech salary survey results — See how yours compares
  Mar 26, 2018 by Digital Marketing DepotMarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two. We were looking for answers to the […]

• MarTech Today: Google’s steps toward GDPR, the value of marketing operations & using nofollow on your site
  Mar 26, 2018 by Barry LevineHere’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Google’s steps toward GDPR surrounded by questions Mar 23, 2018 by Barry Levine The tech giant wants publishers to get and manage user consent, which apparently Google wants to co-control. For […]

• All About the GDPR
  Mar 26, 2018 by Sponsored Content: CallTrackingMetricsWhile deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]

• For all the procrastinators, here’s some GDPR triage
  Mar 23, 2018 by Barry LevineIf you’ve been slow to comply with the EU’s personal data requirements — or if you don’t know where to begin — here are a few suggestions.

Online Marketing News From Around The Web:

• Apple CEO Tim Cook wants “well-crafted” privacy regulations after latest Facebook scandal, The Verge
• Facebook boss apologises in UK and US newspaper ads, BBC News
• Fact Check: Your Call and SMS History, Facebook Newsroom
• South Korea fines Facebook $369K for slowing user internet connections, The Verge
• Apple Goes to Hollywood. Will Its Story Have a Happy Ending?, New York Times
• Are corporations that use Wikipedia giving back?, TechCrunch
• Contrarian Take: Don’t Start Your Content Marketing with “What Do My Customers Want?”, SparkToro
• Defining Moment for Dictionary.com: It’s For Sale, Wall Street Journal
• Facebook and Google Face Emboldened Antagonists: Big Advertisers, Wall Street Journal
• What to do if traffic from Facebook is decreasing?, Yoast