Marketing Day: Facebook, Baidu & Yelp Earnings, Google Play Ads & Yahoo LiveText

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Facebook Beats Estimates With $4.04 Billion, Mobile Nearing 80 Percent
  Facebook announced second quarter earnings this afternoon. The company posted revenues of $4.04 billion and beat analyst consensus revenue estimates for the quarter by about $50 million. Earnings per share also beat estimates but relatively narrowly. The bulk of quarterly revenue came from advertising ($3.82 billion) with a small amount ($215 million) from payments and other […]
• Yahoo Introduces Livetext, A Silent Video Messaging App
  Yahoo joins crowded mobile messaging space with Snapchat-like chat app for iOS and Android devices.
• Search Ads In Google Play Store Go Live Globally
  Also announced: “Android first app opens” conversion tracking and impending rollout of Universal App Campaigns.
• Trade Shows Deliver ROI for BKA Content
  BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It specializes in creating all kinds of content, including product descriptions, category pages, blog posts, press releases, social media posts, Web pages and SEO content. What sets BKA Content apart in the market is that the company includes customized managed services […]
• Ad Blocking: A Binary Solution To A Complex Problem
  Blocking ads is akin to stealing music or movies, argues columnist Rob Rasko, but the only way to fight back is to educate consumers.
• Why You Should Quit Coding Emails
  Why spend all your time fixing bugs in your weekly newsletter? Columnist Andrew King believes a good template system can decrease the hours you spend testing and fixing errors.
• Baidu’s Q2 Profit Falls, Company Diversifying Away From Search
  Earlier this week, Baidu announced Q2 2015 earnings. Total revenues grew 38 percent year over year to $2.67 billion. However, profit was down 2.5 percent to $559.6 million. The company is moving away from revenue reliance on search, which is becoming less profitable as usage shifts to mobile devices. Indeed, Baidu said that mobile drove 50 percent […]
• Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots
  The Trustworthy Accountability Group is piloting the program to block fraudulent ad traffic from data center bots at their source.
• Yelp Earnings: 51 Percent Revenue Growth, But Outlook Disappoints
  Yelp announced Q2 2015 earnings this afternoon. The company had quarterly revenues of $133.9 million, which represented 51 percent year-over-year growth and handily beat analyst expectations. However, earnings-per-share were below expectations, and guidance was lowered, causing the stock to fall in after-hours trading. Yelp said that reviews grew 35 percent from 61 million to 83 […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September
• Search Ads In Google Play Store Rolling Out For All Android App Marketers
• How To Attract Killer Links For Ecommerce Sites
• Trade Shows Deliver ROI for BKA Content
• What To Do When Content Marketing Fails To Improve SEO Performance
• Bid To Position In “Real Time” With This Open-Sourced AdWords Script
• Google Translate App Adds 20 More Languages To The Instant Visual Translation Feature
• Google Updates AdWords Keyword Quality Score Reporting
• Etsy Boosts Search For Better Content Discovery, User Engagement

Online Marketing News From Around The Web:

Affiliate Marketing

• Payment issues turn off clients, Netimperative

Analytics

• Marketers failing to take advantage of predictive analytics tools according to new report, ZDNet

Blogs & Blogging

• A Data-Driven Guide to Creating Viral Blog Posts [Infographic], backlinko.com
• How to Develop the Right Plan to Grow Your Blog’s Readership, ProBlogger

Business Issues

• Building a product engineering culture at Pinterest, Pinterest Engineering
• Complicated Twitter CEO Search Includes Adam Bain, Jack Dorsey, Others, recode.net

Content Marketing

• Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their Industry, MarketingProfs Article

Conversion Optimization

• The Ultimate Guide to a High-Converting 404 Page, 3qdigital.com

Copywriting, Design & Usability

• Constructing CSS Quantity Queries On The Fly, Smashing Magazine
• How to Game Friction for Better UX, UX Magazine

Display & Contextual Advertising

• Digital Ad Spending in France Nears €1.5 Billion in H1 2015, eMarketer
• Why In-Banner Video Won’t Die, AdExchanger

Domaining

• New gTLD .Tech Enters Early Access Period (EAP) Today With 40+ Pioneers, thedomains.com
• Verified Domains to Provide Domain Name Background Checks, domaininvesting.com

Ecommerce

• Chinese consumers go online to slake their thirst for imported goods, internetretailer.com
• Google Fixed the Worst Part About Grocery Shopping, time.com
• Nike’s ecommerce site comes back online after being down for almost a day, internetretailer.com
• Pricy fakes spur luxury retailers to fight online fraud, internetretailer.com
• They Came, They Saw but Did They Shop?, Ad Age

Email Marketing

• 10 Things You’re Missing Out on by Using a Personal Email Account to Do Your Email Marketing , Constant Contact Blogs
• Mobile Is Not for Blast Marketing, Marketo
• The What, When, and Who of Successful Emails, Constant Contact Blogs

General Internet Marketing

• Big news for Bing advertisers: Introducing Windows 10, Bing Ads

Internet Marketing Industry

• Ad Age Introduces Brand Summit in Los Angeles, Ad Age

MarTech

• 21 native ads for marketing geeks that will shock you, Chief Marketing Technologist
• Amazon Takes On Product Hunt, Shopify With Launchpad, An All-In-One Marketing And Sales Portal, TechCrunch
• Kinetic Social Launches Creative Studio To Cater To Brands’ Creative Content Requirements, MarTech Advisor
• What is marketing automation and why do you need it?, Econsultancy

Mobile/Local Marketing

• B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips, Online Marketing Blog
• Beacons and Mobile Wallets, eMarketer

Reputation Management

• Analyzing Reputation.com New Lead Generation Form for CRO, ignitevisibility.com

Social Media

• 12 best social campaigns and stories from July 2015, Econsultancy
• A whole new Twitter for Windows, Twitter Blog
• Anonymous-sharing app Whisper woos wary brands, Digiday
• Are Your Tweets Protected Intellectual Property?, SocialTimes
• Facebook is testing out LinkedIn-style profile tags, The Verge
• INTERACTIVE: Pinterest and Instagram – what works, what doesn’t?, Majestic Blog
• The PR Stunt That Shows Social Media Isn’t Always Magic, webpresence.tv
• Twitter Needs to Become Simpler to Use — But How?, AdWeek
• Vine’s Quiet, Stealthy Pivot, Fast Company

Video

• Start Smart, Scale Up, and Stand Out With Video, contentmarketinginstitute.com
• Why YouTube Will Be Better Off Without Google Plus, reelseo.com