Marketing Day: Black Friday shoppers, Forrester buys SiriusDecisions & mobile ad fraud

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• For many marketers, platform integration is a ‘must have’ for new tools
  Nov 28, 2018 by Barry LevineWhat is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms.

• Teach yourself about machine learning and artificial intelligence
  Nov 28, 2018 by Pamela ParkerShifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources.

• Compare 15 top marketing automation platforms
  Nov 28, 2018 by Digital Marketing DepotRegardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today’s “B2B Marketing Automation Platforms: A […]

• 165 million people shopped online and in stores over Black Friday weekend
  Nov 28, 2018 by Greg SterlingThere were just under 90 million multichannel shoppers who spent on average $93 more than online or in-store only buyers.

• Quora unveils new Promoted Answers ad unit
  Nov 28, 2018 by Robin KurzerThe Promoted Answers unit has the same targeting options as the platform’s other ad formats.

• Data privacy: Will the industry emerge stronger following the Facebook fallout?
  Nov 28, 2018 by Adam CoreyNew regulation will push transparency to be normalized so advertisers must communicate simply and openly about how audience data is used.

• Why Disney, Microsoft and Home Shopping Network attend SMX West
  Nov 27, 2018 by Marketing LandFor more than 10 years, marketers have attended Search Marketing Expo – SMX® West for a variety of reasons. Here’s what a few of them had to say about the experience: “… changes in search marketing are impacting the variety of stakeholders in the industry. It is too easy to get stuck in one’s own perspective alone, and SMX […]

• Cheetah mobile and another Chinese firm accused of mobile ad download fraud
  Nov 27, 2018 by Greg SterlingA Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis.

• Forrester decides to buy SiriusDecisions
  Nov 27, 2018 by Barry LevineThis latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the SiriusDecisions’ “Demand Waterfall.”

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• For many marketers, platform integration is a ‘must have’ for new tools
  Nov 28, 2018 by Barry LevineWhat is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms.

• Teach yourself about machine learning and artificial intelligence
  Nov 28, 2018 by Pamela ParkerShifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources.

• MarTech Today: Forrester buys SiriusDecisions, foldable screens and five essential strategies for B2B marketers
  Nov 28, 2018 by Barry LevineHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Forrester decides to buy SiriusDecisions Nov 27, 2018 by Barry Levine This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the […]

• Redefine your marketing’s capabilities. Learn the new, new rules of marketing, only at MarTech
  Nov 27, 2018 by Scott Brinker“The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.” – F. Scott Fitzgerald Successful marketers routinely hold two opposing ideas in mind at the same time… and function spectacularly. Exhibit A may very well be the new, […]

• Forrester decides to buy SiriusDecisions
  Nov 27, 2018 by Barry LevineThis latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the SiriusDecisions’ “Demand Waterfall.”

Online Marketing News From Around The Web:

• A Business With No End, New York Times
• Amazon gets most of its ad revenue from its virtual store, Quartz
• Connecting People to Local News and Their Communities, Facebook Newsroom
• Instagram is now using AI to describe photos for users with visual impairments, The Verge
• Social Media Marketing: How To Master The Art Of Going Live, Forbes
• Steemit is laying off close to 70% of team to cut operating costs as cryptocurrency prices drop, The Block
• YouTube launches ‘Pods’: Skippable back-back video ads, Netimperative