Google Launches CookieChoices Site To Help Publishers With EU Cookie Compliance

Google has launched a new resource named CookieChoices to help publishers understand the European Union’s cookie compliance regulations. Bill Hartzer was the first to spot this, noticing Google purchasing the domain a while back and now launching this content on the new domain the other day. The CookieChoices explains the EU requirements as follows: European […]

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shutterstock_120614257-cookiesGoogle has launched a new resource named CookieChoices to help publishers understand the European Union’s cookie compliance regulations.

Bill Hartzer was the first to spot this, noticing Google purchasing the domain a while back and now launching this content on the new domain the other day.

The CookieChoices explains the EU requirements as follows:

European laws require that digital publishers give visitors to their sites and apps information about their use of cookies and other forms of local storage. In many cases these laws also require that consent be obtained.

This site is produced by Google. We work with lots of publisher partners and, based on that experience, we wanted to provide any publishers with easy-to-implement tools that can help them meet their legal obligations to get user consent.

The tools on this site include code that publishers can use to inform their users about cookies and obtain proper consent on websites and apps. You can implement a splash screen, a notification bar or, for mobile apps, one-time pop-up alert. And you can customize the language presented to your visitors.

These tools are not designed to achieve compliance on their own, and should only be used as part of a wider compliance package.

The one page site gives you the explanation of the law, gives you tools you can use to quickly add the notice to your web site and/or mobile apps for iOS/Android and then additional resources to learn more about the law.

If the EU Cookie Law confuses you, checking out cookiechoices.org may help.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.