7 tips for using marketing automations to drive leads
Marketing automations can help you streamline processes, increase productivity and, yes, capture more leads.
Jade Bunke is the vice president of marketing at National Technical Systems and is a leading authority in marketing science, messaging and demand generation. As a marketing scientist with expertise in buyer behavior, Bunke blends creative marketing with aspects of cognitive neuroscience, social psychology and behavioral economics to yield optimal results.
Marketing automations can help you streamline processes, increase productivity and, yes, capture more leads.
Jade Bunke | May 16, 2024 at 1:28 pm ETIn this second part of a two-part feature, learn more about the relationship between brand and behaviors, emotions and feelings.
Jade Bunke | Dec 11, 2023 at 9:00 am ETMapping your brand goal to behaviors and emotions is key to building a successful strategy.
Jade Bunke | Dec 8, 2023 at 10:37 am ETWe can influence customer behavior more effectively by understanding the flaws in our own thinking.
Jade Bunke | Jun 26, 2023 at 9:53 am ETConnecting creative work with brain science to trigger different behaviors along the customer journey.
Jade Bunke | Mar 28, 2023 at 10:03 am ETLeverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
Jade Bunke | Jan 31, 2023 at 10:12 am ETHuman irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand.
Jade Bunke | Aug 26, 2022 at 9:27 am ETHarness the full potential of your martech solution by triggering brain responses.
Jade Bunke | May 25, 2022 at 10:42 am ETAs you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain.
Jade Bunke | Jun 15, 2020 at 1:08 pm ETUsing psychology as part of your marketing strategy can help you increase conversions and reduce buying cycles.
Jade Bunke | May 14, 2020 at 2:43 pm ETChanging your approach to emotional marketing can help you create a stronger connection with your audience.
Jade Bunke | Mar 5, 2020 at 2:22 pm ETThe brain responds to beauty automatically so creating a marketing campaign that is aesthetically pleasing is key to a good first impression.
Jade Bunke | Dec 6, 2019 at 2:25 pm ETThe brain responds to beauty automatically, which underscores the significance of creating aesthetically pleasing collateral.
Jade Bunke | Dec 6, 2019 at 2:10 pm ETWe can leverage the brain's reward system to engage consumers with value-based content.
Jade Bunke | Oct 25, 2019 at 1:46 pm ET