Barry Schwartz
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About Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

Barry Schwartz's latest articles

Marketing management

Marketing Day: July 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook To Start Rotating Ads On Static Pages Since the botched IPO, Facebook has been working feverishly on creating enhanced ad offerings. According to Clickz, the most traditional form of Facebook […]

Marketing management

Google’s CEO Back At Work After Voice Slowly Returns

A few weeks ago, Google’s CEO Larry Page lost his voice and had to take off from public speaking appearances and many internal Google meetings. Reuters is reporting that Larry Page is slowly making his return back to Google after his mysterious voice issue is healing. Executive Chairman Eric Schmidt told Reuters Larry Page is […]

Marketing management

Marketing Day: June 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google+ Users Spend 12 Minutes Per Day ‘In The Stream’ With Google+ about to turn a year old tomorrow, Google’s VP Vic Gundotra updated the world — or at least the […]

Marketing management

Marketing Day: June 26, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Why Your CEO Doesn’t Care About Content Marketing It’s not her, it’s you… Your CEO didn’t get to that position by being clueless about increasing revenue and attracting customers (well, in […]

Marketing management

Marketing Day: June 25, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Social And Mobile Bring Truly Personal Computing It’s become rather fashionable in the last year or so to talk about the post-PC era, most notably after Steve Jobs did so back […]

Marketing management

Marketing Day: June 20, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s Marketing Effectiveness Backed By Two Of Its Biggest Advertisers Just days ahead of Facebook’s IPO, GM dropped Facebook Ads citing that they weren’t effective. While Facebook lost that $10 million […]

Marketing management

Marketing Day: June 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Getting Rid Of “Credits,” Adding Subscription Payments Facebook Credits is going away; long live the Facebook payments infrastructure. Today the company is doing two things to boost payments on Facebook […]

Marketing management

Marketing Day: June 12, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Implements “Tailored Trends” To Increase Trend Relevancy Last month Twitter launched “Tailored Suggestions” to help make more relevant suggestions. This month Tailored Trends will be added to help provide relevant […]

Marketing management

Marketing Day: May 8, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: For Social Success, Post To Twitter & Facebook In Early Afternoons, Tumblr In Evenings When’s the best time to post to social media platforms to ensure your content is most seen? […]

Marketing management

Marketing Day: May 1, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Email Marketers Better Prepare For Mobile Opens, New Study FindsThe majority of email messages will be read on mobile devices by the end of 2012, predicts email services firm Return Path. […]

Performance marketing

Google Street View “Wi-Spy” Investigation Closed With $25,000 Penalty

Bloomberg reports that the Street View WiFi eavesdropping investigation by the US Federal Communication Commission (FCC) against Google has now been officially closed after Google agreed to pay $25,000. On April 13, the FCC proposed a $25,000 fine against Google for “willfully and repeatedly” not cooperating with its investigation. There was no finding of legal liability against […]

Marketing management

Marketing Day: April 2, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Samsung Flexes Marketing Muscle For Android Phone, Beating Apple In TV Ad Effectiveness Though Apple is known for its engaging TV advertisements, last quarter an Android OS device — the Samsung […]

Customer experience

Google Launches Consumer Surveys

Google has announced a new product named Google Consumer Surveys. It is Google’s version of offering market research in a “fast, accurate, and affordable” manner. You can create a fast survey and within minutes already get responses from people all over the world. Google works with publishers to embed these surveys on their sites, almost […]

Marketing management

Marketing Day: March 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How Real Is Social Media Fatigue? Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day? Every week? […]

Marketing management

Marketing Day: March 16, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Why We Are On Tumblr We recently launched our Marketing Land and Search Engine Land accounts on Tumblr. It’s been quietly in the process for less than a month, familiarizing ourselves […]

Marketing management

Marketing Day: March 15, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: American Tablet Owners Buy Entertainment; Europeans Buy News Getting a nice, shiny new iPad tomorrow? If you buy content to consume on it, chances are it will be music, books or […]

Marketing management

Marketing Day: March 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Hangouts Builds Feature Set With Google Docs Integration The star feature of Google+, Google Hangouts, is now integrating fully with Google’s online suite of document, presentation and spreadsheet editing software, […]

Marketing management

Marketing Day: March 7, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The Google +1 Button Gets A Google+ Themed MakeoverToday Google announced a new-look Google +1 button that matches the new Google+ theme. Traditionally the +1 button was a white box with […]

Marketing management

Marketing Day: March 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Effective B2B Link Building – Webcast Next Week Features Debra Mastaler Search Marketing Now will host a webcast next Wednesday, March 14 at 1 PMEST. “Effective B2B Link Building” will feature […]

Marketing management

Marketing Day: March 5, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Ads: The Message Is In The MediaMarshall McLuhan’s statement that “the medium is the message” must be one of the most over-used quotes of the last hundred years. I even […]

Marketing management

Video: Meet The Google Doodle Team

Google has released a new video of a behind the scenes of the Google Doodle team as a way to promote the 5th annual Google 4 Doodle competition. The video takes you through how Google doodles are created and gives some inspiration for competitors on how they can make their Google Doodle. Here is the […]

Marketing management

Marketing Day: February 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google #2, Facebook #38 In Global “Brand Desire” Study Facebook is seen by many as a threat to Google over the long term. That point can be debated at length. However […]

Marketing management

Marketing Day: February 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The Social Bowl: Grading Super Bowl XLVI Ads By Social Comments & Engagement While you still may be arguing about last night’s best ad, a handful of sites have compiled their […]

Marketing management

Marketing Day: January 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Tebow-Mania Hits Twitter: More Tweets-Per-Second Than Bin Laden, Steve Jobs & Beyoncé’s Pregnancy Among the many miraculous things Tim Tebow has done, we can now add this: a record for the […]

Marketing management

Marketing Day: December 29, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Dueling Mobile User Numbers: Android vs. Apple vs. Facebook In the battle of mobile users, Facebook trumps both Apple and Android — although those aren’t “apples to apples” comparisons. One analyst […]

Marketing management

Marketing Day: December 28, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Email Marketing In 2012: How To Stay Ahead Of The Pack Anyone in interactive marketing knows there’s no shortage of potential elements to focus on, but what are the key drivers […]

Marketing management

Marketing Day: December 27, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Infographic: All Visitors Aren’t Alike, So Why Target Them That Way? Still showing everyone the same version of your web site? All visitors are not the same. Some are new. Some […]

Marketing management

Google+ Holiday Commercials With The Muppets

Over the holiday break, Google did some serious traditional TV advertising to help promote Google+. CNet said this showed how desperate Google is to get people onto their social network – that they would go this far to promote the social networking site. As Steven Levy writes, despite Google using traditional advertising means, they still […]

Marketing management

Marketing Day: December 9, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Newsreader iSmackdown: Zite vs. Flipboard vs. Google Currents Earlier I wrote about Google’s new personalized news aggregator/publishing platform Currents. From a user-experience perspective (on the iPad) I gave it a “B,” […]