Meta has turned the screws in yet another battle between big tech and traditional media, warning it could block news content on Facebook across Australia.
The tech giant's comments represent the strongest indication yet that it's prepared to adopt the same hardline stance in...
The European Commission has launched a decisive move against popular Chinese online marketplaces Temu and Shein, demanding detailed explanations of their adherence to the Digital Services Act (DSA).
This action follows a complaint from consumer organisations and marks a significant...
One in three (30%) senior marketers only get one hour or less a year to present results to their company’s board – that’s five minutes a month, the equivalent to making a tea round – but a quarter (25%) crave more airtime, according to a new survey* by digital PR agency...
Amperity, the first AI-powered Lakehouse customer data platform (CDP), has announced it expanded its paid media capabilities to help brands close the digital advertising feedback loop with a “first-party data advertising graph”.
Tackling timely reporting challenges for marketing...
Canadian e-commerce platform Shopify has made its AI-backed tools more widely available in a push to expand the types of services it offers.
The company unveiled this expansion at its biannual product event on Monday, making Sidekick more accessible and enhancing its suite of features...
At the beginning of the year, we released our Digital Marketing Trends 2024 report, which covers the biggest trends that are shaking up and shaping the digital marketing industry today. This report is backed by social data, statistics, and survey data taken from over 500 marketing experts. You...
Technology firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world.
Utilising advanced neural networks and proprietary image retrieval technology, IRCODE enables brands,...
Earned media analytics company, WeArisma, has launched what it describes as a groundbreaking AI-powered visual search solution to revolutionise how brands discover influential sources to partner with.
This solution is designed to unlock unprecedented search possibilities and drive...
49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic.
That’s according to new insights released today...
Going, an online travel company with over 50 employees, specialises in helping people save money while exploring the world. They have realised that saving money on air travel not only reduces the burden on one's wallet but also allows people to explore wider travel possibilities. Their...
46% of Brits say they wouldn’t buy a product or service from a company if a review said it was of poor quality, a survey from small business credit card company Capital on Tap has revealed.
To help business owners, the survey sheds light on what causes people to leave reviews - both...
Almost two-thirds (64%) of consumers feel personalised recommendations are important and nearly a third (30%) go as far as to say that personalised recommendations are one of the top ways that brands can improve their overall digital experience.
However, consumers say greater...
Digital commerce is exploding. WARC’s latest report ‘The future of digital commerce’ looks at trends in four areas that are having a profound impact on the future of this dynamic, complex and hyper-competitive space:
Retail media Omnichannel marketing AI Cloud-based data...
TIPi Group are a specialist network built on performance and profitability, made up of three agencies - ROAST, Kitty, and Rabbit & Pork.
ROAST: Performance Media Specialists, driving success for our clients. Our goal is simple: to increase the return on your advertising spend...
How B2C marketers can tap into fresh marketing insights with generative AI If you are a B2C marketer or brand manager, learning what gen AI can do is a crucial step to stay ahead of competitors in a saturated market.
1. Learn about the state of generative AI in marketing B2C...
Google's new creative tools and immersive ad formats made a big impact on digital marketing at Google Marketing Live.
The annual event was in full swing in New York, where the search giant unveiled numerous innovations. These game-changing advancements provide marketers with new ways...
Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has unveiled a new composable approach for customer data management: the Lakehouse CDP.
Now, brands can seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or...
Women in Advertising, Communications and Leadership (WACL), in collaboration with influencer marketing agency Billion Dollar Boy, has launched a creative campaign as part of its ongoing Represent Me initiative.
The purpose of the campaign is to amplify WACL’s purpose, which is...
Online casino has enjoyed a stellar rise over the past few years as it continues to ride the wave of advancing technology and software. The introduction of new and improved tech has changed society and is driving us rapidly into a more digital future. The online realm is a space that is...
Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders.
This is according to the annual Gartner 2024 CMO Spend Survey, which was conducted from February to March 2024. Survey...
Two in five (43%) customers are concerned about ethical AI use, a report from customer experience specialist CX Network has revealed.
29% of CX professionals record a positive impact on customer loyalty as a result of their use of generative AI, but with customers levelling up their...
Trustpilot, the global online consumer review platform, has released its latest Transparency Report, showcasing its efforts to uphold trust between businesses and consumers during a record year for reviews published on the platform.
In 2023, 54 million reviews were published on...
Just as a strong building foundation allows architects to create incredible, long-lasting monuments of engineering, a robust brand foundation is vital to developing and maintaining your corporate design.Having a brand-building platform from which you can quickly and efficiently access all...
Metricool is incredibly excited to be a sponsor at this year’s Digital Marketing World Forum! If you haven't heard of us yet, let us introduce ourselves. Metricool is an all-in-one social media management tool, designed to save you time, energy, and resources while optimising your social...
We hear it again and again: “Do more with less.” But what’s the secret to pulling it off?
While "do more with less" has become a marketing mantra, as the VP of Product Marketing at Siteimprove, the platform that enables companies to optimise their marketing and...
Online casino has enjoyed a stellar rise over the past few years as it continues to ride the wave of advancing technology and software. The introduction of new and improved tech has changed society and is driving us rapidly into a more digital future. The online realm is a space that is...
Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via these methods, more than search engines (37%) and TV ads (35%).
This is according...
Acquia, a specialist in open digital experience software, has expanded its digital experience platform, Acquia DXP, with the launch of Acquia Digital Experience Optimization (DXO).
The new solution makes Acquia the first of any DXP vendor to offer a complete offering to maximise...
The ZBD Gen Z Gamer Study has shed light on the central role that video gaming plays in how 18-25 year olds play, socialise, express themselves and engage with brands and influencers.
Based on a survey of more than 2,000 Gen Z gamers in the US, the study is a deep dive exploration of...
76% of UK, European and American airlines fall short of website accessibility requirements, according to research from digital marketing agency Impression.
With 6,000 Google searches for the term "flight booking" in the past month alone, the summer holiday season is well and truly...
