Kresnicka Research & Insights is a full-service research and consulting firm that uses anthropology and other social sciences to help businesses better understand and connect with people.
Kresnicka Research & Insights is a full-service research and consulting firm that uses anthropology and other social sciences to help businesses better understand and connect with people.
We believe businesses are more effective when they understand the people on whom their businesses rely. And we believe anthropology and other social sciences are essential frameworks for understanding people as they relate to business. Our goal is to help our clients see things differently – ask new questions, reframe challenges, and identify unseen opportunities.
Our Thinking
We blend business experience with cultural anthropology, the study of shared meaning.
Anthropological thinking is:
- Contextualized and holistic
- Attuned to how things function
- Adept at seeing things from multiple points of view
Our Services
Anthropological thinking lends itself to foundational consumer research, illuminating the human underpinnings upon which business is built – but it can also elevate the most tactical and practical of research projects.
Custom Research
Designed to meet clients’ unique business objectives, we draw upon a full range of research methodologies:
- Video diaries
- In-depth interviews
- Focus groups
- Quantitative surveys
- Advanced analytics
- Usability sessions
- Netnography/social listening
- Textual analysis
Consulting
Whether based upon KR&I’s topical expertise or upon a custom research assignment, our consulting services help clients elevate and activate business knowledge through:
- Workshops
- Custom presentations
- Storytelling consultation
- Thought leadership writing
- Feedback on research instruments
- Brainstorming sessions
- Framework development
The Fandom Institute
Syndicated and custom research, insights, and consulting on all things fans and fandom, drawing upon KR&I’s 15+ years of experience examining the topic. The KR&I team has studied fans and fandom through:
- Preliminary exploratory research, including focus groups, quantitative research, and academic literature review
- A year-long syndicated study, deploying five distinct research methods and resulting in a grounded, functional definition of ‘fandom’
- 30+ custom fan-centric research projects
- Ongoing syndicated research, combining tracking and deep dive topics
Our Team
We’re a team of (nerdy) social scientists and (savvy) businesspeople who bring a wide range of experience to our understanding of people and the social worlds they inhabit.
We’re a team of (nerdy) social scientists and (savvy) businesspeople who bring a wide range of experience to our understanding of people and the social worlds they inhabit.
