Content strategy glossary

Check out Kontent.aiʼs glossary of terms relating to content strategy and content operations. Understand what these important terms mean and how they relate to one another.

Trending terms

Governance

Governance provides standards for the creation and management of content.

Navigation

Navigation provides pathways and choices that allow audiences to move between different content items.

Recommended terms

Content reuse

A single piece of content can be reused in many content items, improving efficiency.

Content lifecycle

The content lifecycle tracks significant phases in the life of content.  

Taxonomy

Taxonomies are a listing of terms used to represent meaningful categories, such as product categories, audience segments, or marketing initiatives.

Internationalization

Internationalization of content refers to having a basic version of content that is free of cultural or nation-specific references.

Audience segment

An audience segment represents a group of people who share a common set of attributes. 

Authoring environment

The authoring environment is where content is designed, created, chosen, discussed, and reviewed.

Content as a Service (CaaS)

Content as a Service or CaaS is an integrated, enterprise-wide approach to content operations and management.

Content audit

A content audit provides an evaluation of published content according to specific criteria, such as age, topic, usage, etc. 

Content availability

Content availability ensures easy access to your content on websites, social media, email, and apps.

Content brief

Content briefs provide guidance to content creators. 

Content delivery

Content delivery encompasses activities following when the article is ready for publication until it is ready to be accessed by audiences .

Content design

Content design is a user-centered, goal-focused approach to the development of content items.

Content ecosystem

A content ecosystem refers to how the publication of digital content fits into the broader context of an enterprise. 

Content element

A content element is a distinct part or section associated with a content type.

Content format

A format determines the mode in which content is consumed, and influences the devices and channels where it is available.

Content hub

A content hub is a fully integrated, central enterprise repository that manages all digital content available for publication. 

Content inventory

A content inventory provides a full listing of published or available-to-be-published/republished content items. 

Content item

A content item is any digital content that is delivered to audiences.

Content lifecycle

The content lifecycle tracks significant phases in the life of content.  

Content model

A content model provides a blueprint of different content components or parts that can be used in different ways.

Content operations

Content operations encompass all the tasks associated with executing a content strategy, covering the entire content lifecycle.

Content quality

Content quality means creating relevant, accurate, and consistent content that addresses your audience’s needs and specific problems.

Content repository

A content repository is a location where content items are stored. It is typically a content management system (CMS).

Content repurposing

Existing content elements associated with a specific content type can be repurposed to create new content types that create different deliverables.

Content reuse

A single piece of content can be reused in many content items, improving efficiency.

Content strategy

Content strategy provides decision-making direction for all activities relating to the publication of digital content.

Content type

A content type is a managed, reusable structure for creating and delivering content relating to a specific purpose.

Content value chain

The content value chain includes these steps: planning, creating, reviewing, approving, localizing, amplifying, reusing, and publishing content.

Content velocity

Content velocity is how fast content is created and delivered to match audience demands and trends.

Customer journey

Customer journeys are simple stories about how customers move from their current situation toward a future situation.

Customization

Customization refers to the transformation of a generic version of content into a more specific version that is tailored to specific readers.

Delivery channel

The delivery channel refers to the environment where the audience or consumer of the content will discover and access it. 

Governance

Governance provides standards for the creation and management of content.

Internationalization

Internationalization of content refers to having a basic version of content that is free of cultural or nation-specific references.

Localization

Localization refers to the adaptation of content to meet the needs of specific local markets. 

Metadata

Metadata identifies and describes content.

Multichannel

Multichannel refers to having equivalent, or identical, content available in many different delivery channels. 

Navigation

Navigation provides pathways and choices that allow audiences to move between different content items.

Omnichannel

Omnichannel refers to “orchestrating” the delivery of specific content to specific channels to respond to the customer journey. 

Optimization

Optimization refers to methods to improve the utilization of published content items. 

Page-based content

Page-based content creation refers the conventional approach to creating and designing content according to the layout of a specific webpage.

Persona

Personas represent an individual who would be expected to be viewing content that’s been published. 

Personalization

Personalization is the customization of content items to match the specific needs of individuals. 

Style guide

A style guide covers text and imagery. It includes preferred spelling, grammar, and punctuation conventions to follow.

Taxonomy

Taxonomies are a listing of terms used to represent meaningful categories, such as product categories, audience segments, or marketing initiatives.

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