Yamaha Corporation

The Oto-Machi Project unites people through music, enlivening communities across Japan. Meanwhile, She's Got the Groove (SGG) empowers women in Mexico, fostering confidence through musical expression. The "Key" shared by these projects is their dedication to using music to build a more inclusive society. While Oto-Machi and SGG operate on opposite sides of the world, the members of both projects have reached similar conclusions about the power of music in fostering social good. Both projects' leaders acknowledge the relevance of social issues, even if they are not directly impacted by them, and collaborate in solidarity with the people they support. Their way of putting themselves in the shoes of others serves as a shining example of Yamaha’s full dedication to creating an inclusive society. https://yamaha.io/3VgRiPq #TheKey #Muisc #Inclusion

The piano has been central to the development of jazz since the early days of ragtime up to modern times. Highly responsive and able to play multiple notes at the same time, it’s an instrument that encompasses all the elements of music: melody, harmony, rhythm, texture and dynamics. We have created a list that presents seven of the most influential and exciting jazz piano solos ever recorded. Of course, no list of this type can encompass all the great players who are masters of the keys, but each of these artists has provided listeners with dozens if not hundreds of stunning performances over the course of their long careers. Which solos do you feel we have missed? https://shorturl.at/YNzDt #Jazz #Music #History

The birth of the first Yamaha drum was over half a century ago, with the D20 and D30 first being produced at our Niitsu factory in Hamamatsu, Japan. Since then the list of new products and innovations has continued to grow, but we have always maintained that essence of what it means to be Yamaha. Take a walk down memory lane as we take you through a timeline of the history of Yamaha drums, all the way back to 1967. Which drum model has been your favourite? https://shorturl.at/zsiT4 #Drums #Innovation #History

We have always been dedicated to building a more inclusive society around the globe through the transformative power of music. A prime example of this is “She’s Got the Groove” (SGG), a project by Yamaha de México that empowers women in Latin America through the use of music. The SGG project provides women with opportunities for self-expression, reassuring them that they can achieve anything they set their minds to. This experience instills confidence and enables them to embrace their potential. First launched in Mexico, this initiative has expanded its reach beyond borders, advocating for gender equality throughout Latin America. Find out more about Cintia Concia, one of our main partners in the SGG project, as she takes us through her difficult start, her passion for drumming, and how the SGG project has helped her career. https://yamaha.io/4eq3lCQ #TheKey #Music #Inclusion

Our brand new interactive store has now opened its doors in Minato Mirai, Yokohama, Japan. The store offers an open and inviting space for you to explore everything music, and musical instrument related. Whether you're a complete beginner or a seasoned musician, there's something for everyone. Get ready for exciting experiences that will be unveiled soon! Stay tuned for upcoming updates about what you can discover at this one-of-a-kind music destination. 📸 Takako Miyachi #YamahaMusic #MakeWaves #Yokohama

The 1st of July marks Yamaha Motor Co., Ltd.'s 69th anniversary, and we are delighted to announce that Yamaha Motor Co., Ltd is using this auspicious occasion to confirm Yamaha Corporation as an Official Sponsor of the Monster Energy Yamaha MotoGP Team for the 2024 MotoGP World Championship. Yamaha Motor Co., Ltd. and Yamaha Corporation are natural partners as we have always shared history, sensibilities, and passion for performance, fine-tuning, and technical excellence. The shared history and values are commemorated every year by both companies on July 1 st as well as on October 12th, both known as 'Yamaha Day'. On those days, we celebrate Yamaha Motor’s and Yamaha Corporation's founding respectively, as well as the synergy between the two companies. https://bit.ly/3L64rpX #Yamaha #Anniversary #Collaboration

Music has the power to connect people, making it an excellent tool for bringing vibrancy and unity to communities. Through the "Oto-Machi Project," we have been collaborating with local governments and companies across Japan to do just that. Since 2009, we have helped established and managed music clubs and bands, as well as organizing events and workshops. These initiatives have brought music into closer reach for individuals and have also played a pivotal role in revitalizing local areas. A prime example of this is "Oto-Machi Fukui," launched in Fukui Prefecture in 2021. Supported by Yamaha’s 15 years of community development expertise, the project demonstrates music’s exceptional power to transform people and communities at large. Learn more about the project, and how Daisuke Kadoya of the Exchange and Culture Bureau in Fukui Prefecture, and Junko Masui of the Service Business Strategy Division at Yamaha Music Japan, have helped it evolve over time. https://yamaha.io/3RoNtGU #TheKey #Music #Connection

Playing the acoustic guitar may seem fairly simple to pick up and play, but as all guitarists know, that's very rarely the case. There's usually a whole host of steps that you need to go through to make sure the guitar is ready to go. In this article, we cover some simple adjustments that can make any acoustic guitar really nice to play. What tips would you give to a new guitarist? https://shorturl.at/yTji6 #Guitar #Music #Tips

In the late 1980s, the Yamaha Guitar Development office in Hollywood, CA opened a custom shop that built guitars to order. Sensing a broader opportunity, Yamaha Corporation in Japan decided to create a mass-manufactured guitar based on the features and designs developed by YGD for its custom work. In 1990, that project came to fruition with the release of the first Pacifica model, the PAC 912. The Pacifica would become known for its versatility, making it a favourite among top L.A. session guitarists like Michael Lee Firkins, Mike Stern, Cornell Dupree and others. Over time, it would become one of the most popular affordable quality guitar models worldwide. We have taken a look at the eventful history of the Pacifica and how the line has evolved over the years. https://yamaha.io/4aPVvQR #Guitar #Music #Innovation

Black Violin is a duo made up of Kev Marcus and Wil B., that enthral audiences with a unique musical genre that blends classical sounds and hip hop beats. At the same time, their music challenges stereotypes and brings people of different generations and cultures together in mutual appreciation. Their most powerful message is to think differently, whether it’s in music or in life. One of the group’s biggest hits, “Stereotypes,” challenges listeners to overcome preconceived ideas. In this article, we take a look at everything from their origins in the 1990s, their motivations, and their unique blend of classical and hip hop. https://yamaha.io/4dh4j3X #Music #Classical #HipHop