Editor, Newsletters
This assignment posting is for an Agency Worker opportunity with Dotdash Meredith. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes.
The Digital Growth department is looking for a contract editor to execute content marketing strategy in a cross-functional environment including email, browser push notifications, and other audience retention initiatives to maximize web traffic, revenue, and other goals as defined, for Dotdash Meredith digital properties. Will write strategic, engaging content for newsletters, browser push notification campaigns, experiences and other strategies to drive online engagement for Dotdash Meredith brands. Will communicate regularly with online editorial, email, social media & editorial analytics teams to optimize engagement and key metrics that align with department goals. In addition, will assist with educating editorial teams about how to use data to create persistent audience engagement and growth, and make recommendations for new strategies to meet goals.
Assignment Details:
40 hours per week
Start date: Tentative 7/8/24
End date (with potential for extension): 6 month assignment
Hourly Rate: $22/hour
Location: Des Moines DDM Office or Remote - US
Assignment Responsibilities:
- Build audience interactions through data-driven content selection and distribution via email, browser and push notifications, and other channels of engagement
- Create and maintain a content plan for newsletter programs as assigned
- Communicate effectively with editorial, production, and analytics teams to develop email content and deploy messages that align with achieving business goals
- Utilize reporting tools to determine content strategy and plan that drives business goals such as site traffic, pageviews, and revenue.
- Optimize content using accurate analysis of performance data
- Use data and analysis to inform decision-making around content selection to maximize marketing performance
- Assist in developing editorial analytics and reporting for Dotdash Meredith editorial teams to and work closely with brands to optimize content and new content creation
- Assist with developing marketing copy that drives conversion for programs such as subscriptions, video and other editorial products
- Coordinate with production team to ensure accuracy of all deployments
- All other projects as required to meet traffic and revenue goals
Skills/Experience:
- Bachelor’s degree in Marketing, Journalism, Communications or equivalent training and/or experience.
- Professional experience or internship experience preferred
- Digital marketing and/or social experience preferred.
- Fundamental understanding of the web, user-generated content tools and social media.
- Good critical thinking, analytical, and problem-solving skills are necessary.
- Must possess an understanding of basic Excel and/or Google Sheets functionality.
- An interest in emerging trends within the email and/or social industry.
- Must be detail-oriented and have strong organizational skills.
- Ability to collaborate and build relationships with internal stakeholders.
- Excellent time management skills for multiple projects with a range of scope.
- Experience with Google Analytics, MicroStrategy, or Looker preferred.
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Please be aware of fraudulent recruiters offering opportunities at Dotdash Meredith. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to [email protected].