Scrambly

Recently, our CEO Alexander Hrankin was featured on a podcast hosted by Singular. And today we're excited to share it with you! A special thanks to Singular and John Koetsier for this incredible opportunity. In the podcast, we delve into the realm of offerwalls, discussing their crucial role in app #monetization and #UA. Key highlights include: 🔹Striking the right balance between monetization and user experience. 🔹Understanding the booming loyalty and offerwall space. 🔹Crafting engaging user journeys that drive retention and revenue. Tune in now for expert insights on leveraging offer walls for sustainable app growth! ▶️ https://lnkd.in/dhtYVUpg

Here's some news about consumer spending across top app categories! Big thanks to Sensor Tower for this insightful data! 🙌 Data includes iOS and Google Play combined, iOS only for China, and excludes third-party Android stores. Categories are as defined by the iOS App Store and Google Play. Spending on Entertainment apps soared to $4.1 billion in Q1 2024, marking an 18% increase from last year. This growth includes popular apps like TikTok and streaming favorites such as Disney+ and Max. We also saw impressive gains in Productivity, Music, and Photo & Video apps, each growing by at least 30% year-over-year. Google One continues to dominate the Productivity category, which has also been energized by the buzz around generative AI apps, including ChatGPT🤖

This ad has turned into a meme that many of you might have seen. As game marketers, what’s your take — effective or not?🤔 #gamemarketing #gamedev #ua #useracquisition #mobilemarketing

As you all know, our CEO Alexander Hrankin recently spoke at the HIT Games Conference. We thought it would be useful to share some insights with you after the panel discussion on UA in the Age of Digital Transformation. So, here’s what is being talked about in the world of #mobilemarketing right now:

Incredible experience at HIT Games Conference! A big thank you to the organizers for their warm welcome and the chance to exchange insights. It was great connecting with peers in the industry. Looking forward to the next one!🙌

UA managers and everyone involved in #gamesmarketing, we're curious to hear your thoughts! Please share your opinion 👇

Hello everyone! This weekend, don’t miss the HIT Games Conference in Barcelona where our CEO Alexander Hrankin will be speaking on "UA in the Age of Digital Transformation." We're looking forward to seeing everyone there! If you’re interested in scheduling a meeting with Alex, please reach out to him via private messages in advance. See you in Barcelona! 👋

Rewarded traffic has revolutionized mobile gaming and application advertising, offering unique advantages to advertisers who want high engagement and user retention. However, the key to maximizing these benefits lies in strategically integrating rewarded traffic at the right stage of a user acquisition strategy. We’re going to explore when and why advertisers should introduce rewarded traffic to achieve the best ROAS (Return on Ad Spend) with their next user acquisition strategy. #mobilegaming #ua #useracquisition #mobilemarketing #gamemarketing

Ever wondered what Scrambly stands for? Here's a breakdown that highlights the core benefits we bring to our advertisers: S - Strategic: Tailored approaches for optimized user acquisition strategy. C - Cost-effective: Affordable solutions to maximize ROI. R - Reliable: Dependable user targeting and engagement. A - Analytical: Providing data-driven insights for informed decision-making. M - Metrics-focused: Using clear and concise metrics to track and enhance campaign success. B - Beneficial: Focused on bringing long-term value to advertisers. L - Loyal: Aiming to attract and retain engaged, loyal users. Y - Young: - our company is about to turn 2 years old and we are determined to change the mobile marketing market! So at Scrambly, we're more than a name—we're a commitment to your success🙌

What does mobile advertising look like now, and where do industry insights suggest that marketers need to adapt to succeed in the future ❓ Emerging technologies and fast-changing consumer behaviors mean that mobile marketing as an industry is very quickly evolving in terms of both significance to ROI and what strategically is needed in order to succeed. 📍 The Current State of Mobile Marketing Mobile gaming, as an industry, has suffered a difficult past few months. With investments more difficult to secure and many marketing teams shrinking, those who have succeeded have needed perfect optimization and campaign execution to thrive. Whilst most markets saw a dip in both installs and sessions in 2023, LATAM markets were the only region to see YoY growth, something that is projected for other markets in 2024 and 2025. Despite this slight dip globally, mobile gaming continues to account for half of all revenue generated in the games market. 🔹 Privacy Challenges Data privacy laws have had an impact on mobile marketing for several years now. After overcoming the implementation of GDPR and CCPA, marketers and MMPs have needed to adapt again for App Tracking Transparency (ATT), SKAd Networks and Google’s Privacy Sandbox. Both iOS and Android users are being more cautious with the data they share with advertisers, which will no doubt impact mobile marketing and analytics for the next few years. 🔹 Consumer Trust Many of these privacy concerns stem from a general lack of user trust towards advertisers. Marketers need to have strict (and clear) data usage policies in place to take full advantage of the wealth of data available for campaign optimization. 🔹 AI Advancements in AI technology, such as the algorithms driving programs like AppLovin’s User Acquisition (UA) platform, are transforming mobile marketing. These innovations streamline campaigns, optimise bids and ensure that each ad is maximising ROAS.