MotorK

🎯📈 Generating leads is an art. What's the strategy that works best for your dealership? Share your experience! Vote and share your thoughts in the comments!

🏖 On 9 and 10 July, our Milan office hosted the summer Sales Kick-Off. Twice a year, our sales and product teams meet for a two-day internal event dedicated to reflecting on our company performance in the previous six months and setting new goals for the next period. 📊 Above all, this is a way to refocus, pinpoint best practices, get excited about the upcoming launches and novelties, and spend time with fellow SparKers to share success stories as well as the unavoidable challenging moments. ⏩ For any company to thrive, ensuring ongoing profitability and productivity is key. Yet these should always go hand in hand with accountability and customer centricity. This time, our SKO motto was ‘acceleration and velocity’, as a commitment to keep serving our customers at our best, for mutual success. 🙏 Thanks to those attending for their active participation and to the entire MotorK community including MotorK España, MotorK France, MotorK Benelux, MotorK Deutschland, for making the difference, every day.

💡 Working smarter, not harder, should be a cornerstone of CRM activity. Indeed, the key to successful customer relationships management lies in a strategic and intelligent use of your client database. 🚀 With the brand-new LeadSparK Revolution, MotorK elevates CRM to the next level. 🔄 From lead generation to sales and after-sale services, the platform supports the entire customer lifecycle. With over 50 integrations, it ensures all customer data is centralised, providing a unified view that enhances decision-making and operational efficiency. 🔧 LeadSparK Revolution is the solution developed and implemented to perfectly match the needs of automotive dealerships, helping dealers transform data into robust insights, using the right information, optimising resources, and maximising results. ✨ Discover more and book a demo with our experts! 👉 https://lnkd.in/djnuhRjZ #MotorK #LeadSparKRevolution #CRM #CustomerEngagement

🤖 Artificial intelligence: an allegory of good and bad. While we’ve often touched base on the extensive opportunities related to connectivity and data in the automotive sector, particularly in terms of personalisation of the offer for customers and improved efficiency for dealers, we should not underestimate the environmental impact of such an extensive use of technology. 🌱 As of today, research shows that in a year AI-based applications require the same amount of energy as a country the size of Ireland (29.3 TWh), which is bound to further escalate in the next three years. 🤔 How can we reconcile our sustainability efforts (e.g. carbon emission reduction) and the need to progress in our technology advancements? 🚗 In the mobility space, we’ve already seen some virtuous examples: the airline company Alaska Airlines has implemented artificial intelligence for route optimisation based on real-time air traffic and weather information, which can lead to a significant reduction in cumulative flight time and fuel consumption. Do you know others?

"People always return to the places where they were happiest" 🚀 We are excited to share the story of Giovanna Santalucia, a valued team member who exemplifies the power of returning talent. 🌍 Discover her journey and the positive impact she has made since rejoining MotorK. 👇 Swipe through the carousel to learn more! 🌟 At MotorK, we cherish our returning team members and the unique perspectives they bring. Their journeys enrich our culture and drive our success forward. #MotorK #BoomerangEmployees #EmployeeJourney #CompanyCulture #TalentReturn

The latest analyses by JATO Dynamics show that in May, electric car registrations in Europe decreased by 11%, while sales of Chinese models increased by 25%. 🚗🔝 In this scenario, the VW Golf is making a comeback, with a 30% increase in sales. 📊 Adding even more weight to these numbers is the result of our recent survey, which revealed that 79% of respondents - among dealers and car manufacturers - have less than 10% electric vehicles in their inventory. ✍️ Vote and share your thoughts in the comments!

🚗💼 Unifying management in one platform can make a difference. Which aspect of your car dealership would benefit the most? Vote!

🚀 Yesterday our Head of Performance Marketing, Alice Gargantini, attended the ‘House of Reels’ event organised by Meta Italia in Milan. 🤳 With short videos being more and more popular on social media and playing a key role in user attraction and engagement, the event was meant for professional marketers to feel inspired on a strategic use of this format through best practices, creative inputs, brands’ use cases and open discussion with other business partners and content creators. Thanks Meta for having us!

🚘 To stand out in the crowded digital space, content can be a powerful asset to position your dealership and attract traffic. Yet to accomplish this, it needs to be relevant and useful, effectively providing answers to the online queries of your potential customers. 📋 While you don’t have to write for Google, your content must be planned and executed to also be appealing to search engines by following SEO best practices. Search Engine Optimisation is the discipline through which you can improve your website’s content and structure to generate quality traffic. 👉 In this blog post, we’ve listed seven basic rules to get a general understanding of how SEO works and leverage them for the success of your dealership’s business. https://lnkd.in/d5mYVrgZ

📊 During one of our recent surveys, we asked you what you consider to be the most important aspect in handling complaints. Quick response was the top choice, with over 50% of the votes. ⚡️ A quick response not only helps resolve issues promptly but also shows customers that their satisfaction is a priority and strengthens your digital reputation. 🚀 FidSparK is MotorK's AI-powered tool that helps dealers and car manufacturers collect and generate new reviews, responding quickly and personally even to negative ones. Want to find out how it works? Request a demo with our experts 👉 https://lnkd.in/dws93dvp   #MotorK #CustomerService #CustomerSatisfaction #ComplaintManagement #FidSparK #ArtificialIntelligence