MOSCHINO

MEN’S SHOW SPRING – SUMMER 2025 AND WOMEN’S RESORT 2025 Collezione 01 "Lost and found" Individuals, characters, humanity. The second Moschino show by creative director Adrian Appiolaza is an expression of the uniqueness of people. Each look, like each person, stands alone, and has something of its own to say. The collection is an exploration, of exploration - exploring the world, exploring your mind, exploring Moschino. A move from the urban chaos of the city to discover paradise - literal, and personal freedom. Fundamentally Moschino. The Moschino characters are explorers, shifting between different spaces, ideas and ideals, escaping through escapism. There’s something positive - beautiful - in getting lost, finding places you never knew. Traditional tailoring loses its restrictions and boundaries - morphed, deconstructed, then reconstructed. Franco Moschino’s own rules for dressing are shredded - the ultimate Moschino act - to become a new form of fun fur. Escaping the city, true individuals wear clothes that speak of the Italian countryside, of the wilds of the jungle, and finally of a serenity - outer exploration, to find inner peace. Lost, then found. Moschino archival gestures, glimpses and memories - a continual exchange with the ethos of Franco. 1990s prints - peace flowers, footballs, ironic pizza smears, Made in Italy, always, some reinterpreted, reworked and loved again. Twisted trench-coats, lingerie dressing, ‘assemblages’ of other garments to create anew. The “Survival” jacket of Spring - Summer 1992, here reinterpreted first for urban living, then for the great escape. Contemporaneity is found through a melding of genders, boundaries blurred, a shared wardrobe for all: a ladies’ scarf may be tied as a skirt, a man’s shirt can become a wedding dress. Traditions are broken apart, new identities discovered. An attaché case is shaped as the Moschino Love heart - because you should only do what you love. A journey to find a new perspective - to discover a Moschino view of the world. The essence? Freedom of expression, through your clothes. #Moschino #MoschinoSS25 #MoschinoResort25 #MFW Aeffe S.p.A.

"Moschino’s Adrian Appiolaza on Creating Characters, Having Fun and Freedom of Expression" The Italian brand kicks off Milan Men's Fashion Week, and its creative director will unveil his first men's spring lineup together with the women's resort collection since he believes Moschino "is not about gender": https://lnkd.in/db4m_sU9 #Moschino WWD #MFW

Postcard from Moschino. Our Men’s Spring/Summer and Women's Resort 2025 collections debut tomorrow. #Collezione01 Tune in at 4pm CEST: www.moschino.com #MoschinoResort25 #MoschinoSS25 #MFW

OOO for the foreseeable future. Moschino Men's Spring/Summer and Women's Resort 2025 collection. #Collezione01 June 14th at 4pm CEST www.moschino.com #MoschinoResort25 #MoschinoSS25 #MFW

Coming soon.

Moschino Men’s Spring/Summer and Women’s Resort 2025 collection. #Collezione01 Coming soon. #MoschinoResort25  #MoschinoSS25 #MFW

In occasion of the World Environment Day (June 5th), and three days before the World Oceans Day (June 8th), the Aeffe S.p.A. Group has decided to join the Water Defenders Alliance, an alliance created by LifeGate to generate a concrete impact on protection of the sea which involves companies, citizens, institutions, ports, research bodies and universities to defend our seas from the main threats to their health. Among these, pollution from plastics and microplastics which still represents a serious problem for the environment, but also for the species who populate it. The first fashion company to become a Water Defender, Aeffe has adopted a "seabin" positioned at the Marina di Cattolica, able to capture around 500 kg of waste per year, including microplastics up to 2 mm in diameter and fragments of microfibres up to 0.3 mm. This project makes us proud and represents a further step in our sustainability strategy. We have chosen to support a project in the Marina di Cattolica, a few kilometers from AEFFE headquarters in San Giovanni in Marignano, to give concrete support to the area in which we carry out our activities and where a large part of our people live with their families. For further information: https://waterdefenders.it #AEFFE #Moschino #Sustainability #WaterDefendersAlliance

MOSCHINO OPENS MILAN MEN'S FASHION WEEK Moschino is pleased to announce that it will open the upcoming Milan Men's Fashion Week in June. Moschino will present the Men's Spring/Summer 2025 and Women's Resort 2025 collections. It will be the first Moschino men's collection designed by creative director Adrian Appiolaza. The show will take place on Friday, June 14th at 4 pm CET on Via Ventura, 14. #Moschino Aeffe S.p.A. #MFW

MOSCHINO INAUGURATES NEW FLAGSHIP STORE IN SHANGHAI, CHINA Moschino is pleased to announce the opening of its new Flagship Store in Shanghai.   The opening ceremony took place on March 8th at the Chinese Kerry Center.  Kerry Center is one of the most prestigious shopping malls in Shanghai.  The new Moschino store adopts a Baroque style, with selected Boticino marble and malachite stone, lacquered wooden shelves, and customized matte brass lighting strips to create a linear patterned effect. Every detail reflects Moschino’s DNA. This was also the perfect occasion to present something special for local shoppers with the China-exclusive mini lettering bag, distinguished by a unique weave effect and designed entirely from denim.  The bag was presented for the first time by House Ambassador Esther Yu.  Thank you all for making this event a great success! #Moschino #EstherYu #AEFFE Aeffe S.p.A. #Shanghai #boutique