Etro is opening a new pop-up store at the historic Selfridges department store in London. Entirely dedicated to the accessories collection, the space showcases exclusive interpretations of the Etro handbags crafted from deadstock fabrics celebrating the brand's craftsmanship and presenting two exclusive #upcycling versions of Etro’s handbags. Specifically, the Love Trotter and Bond styles embody a craftsmanship approach focused on consumption containment and the creative reuse of recycled materials. The selected models for Selfridges are crafted from deadstock fabrics from Etro’s archive adorned with bouquets of spring flowers, micro-patterned tie motifs, and traditional paisley prints that reflect Etro's DNA and #heritage, paying homage to the brand's history and its roots. The #LoveTrotter tote bag with Pegasus embroidery is presented in a new jacquard texture with delicate blossoms, while the #BondBag introduces a soft, quilted silhouette accented by a chain strap with fabric braiding. The new Etro pop-up at #Selfridges will be open from July 1st to August 12th as part of a series of international pop-up openings that will also extend to various cities in Germany and Asia. #Etro #SelfridgesLondon
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