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Chi siamo
Specialised in data analysis and management, SEA (Google Ads & Bing Ads) and programmatic media trading, BidBerry designs unique data-driven media buying strategies for any advertiser willing to optimise their online advertising. With our team of digital experts, we aim to provide tailored made solutions to fit individual business needs. BidBerry has developed an AI-powered pricing solution, tailored to the peculiarities of each client with custom made algorithms (profiling, geo marketing, predictive scoring, Natural Language Processing, change detection, recommendation engine, etc.). After acquiring knowledge on customers and pricing patterns, BidBerry creates a media buying strategy tuned to the client's strategic goals and constraints. Being performant every day is a real challenge. We face it pragmatically, with daily analysis and optimization of your campaigns, to reach your goals as fast as possible.
- Sito Web
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http://www.bidberrymedia.com
Link esterno per BidBerry
- Settore
- Servizi pubblicitari
- Dimensioni dell’azienda
- 11-50 dipendenti
- Sede principale
- Pescara
- Tipo
- Società privata non quotata
- Data di fondazione
- 2019
- Settori di competenza
- Programmatic, SEA, Data science, Media trading, Retargeting, Audience planning, Media planning, IT tools development, AI powered pricing solution, ICO and SCO media planning, Machine learning e Branding
Località
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Principale
Ottieni indicazioni
Pescara, IT
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Ottieni indicazioni
Rome, Italy, IT
Dipendenti presso BidBerry
Aggiornamenti
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🚀💻 The #Digital Advertising Evolution: Making Sense of OTT and CTV 💡📺 Anyone involved in the #online #advertising sphere knows that digital #media is reshaping the marketing landscape like never before. From retail media to digital audio advertising, every digital advertising channel is witnessing remarkable year-over-year growth. Even traditional #TV advertising is undergoing a transformation, particularly with the rise of #OTT (over-the-top) and #CTV (connected television) platforms. In fact, leading up to 2020, ad spend on OTT and CTV platforms surged by a staggering 40.6%, with forecasts predicting a whopping $13.41 billion in spending growth by the end of 2022. And the numbers speak for themselves - a 2020 study by the Leichtman Research Group revealed that 80% of US households now own at least one connected TV, with 40% of all adults in TV households using them daily. However, navigating the world of OTT and CTV advertising can be daunting due to the plethora of industry jargon. Even the fundamental terms "OTT" and "CTV" often leave industry professionals scratching their heads. In this article, breaks down the complexities surrounding OTT and CTV, exploring their distinctions from traditional linear TV, and uncovering the unique benefits each channel brings to the table. Stay tuned as we delve into the evolving landscape of digital advertising and shed light on the opportunities presented by OTT and CTV platforms. #DigitalAdvertising #TraditionalTV #Data #DataInnovation #ctvadvertising #DigitalStreaming #DigitalMarketing #ConnectedTV #StreamingServices #DigitalStrategy
What is OTT (Over-The-Top) vs CTV (Connected TV) Advertising?
adbutler.com
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Why do you have to invest in #CTV #Advertising? 🚀With a projected ad spend of $30.10 billion, Connected TV (CTV) is leading the charge in the advertising realm. 👥 Viewers are migrating massively to CTV for On-demand content, personalized viewing experiences, and innovative interactivity. The Gen Z and #Millennials are flocking to CTV! 🎯CTV's #targeting capabilities are a game-changer, offering unprecedented precision to reach the ideal #audience. #ctvadvertising #GenZ #Data #DigitalStreaming #DigitalMarketing #ConnectedTV #StreamingServices #ContentDelivery #DigitalStrategy
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🌟 Exciting Update in the World of Tech! 🌟 Thrilled to share Peter Vanham's insightful post delving into the realm of AI and Big Tech. Among the highlights, BidBerry takes center stage, signaling a thrilling shift in the tech landscape. Join us as we navigate this dynamic journey together, uncovering new insights and opportunities along the way. Stay tuned for more! #AI #BigTech #Innovation #BidBerry 🚀💻
Editorial Director, Leadership, Fortune. Writing and teaching on the global economy and those who shape it.
If Silicon Valley is the place to be to learn about AI and its Big Tech owners, Belgium is a great place to understand tech policy and AI impact. This week, Microsoft felt the long arm of European tech competition authorities. In what looked like a blast from the past, the world’s largest company by market cap decided to stop bundling its Teams app and its Office software globally. That decision followed its unbundling of the offerings in Europe last year, which headed off an EU antitrust action. But there are other lessons for tech companies to learn in Brussels, and more broadly, in Belgium. The Financial Times reported last week that Belgium was among the 10 most represented nations in its ranking of Europe’s 1,000 fastest growing companies for the first time, led by BeInfluence Europe, Logistics Capital Partners, and Techwolf. In the same ranking, Italy, often seen as an economic laggard and home to many geriatric CEOs, had by far the most fast-growing companies in Europe, beating out the U.K., Germany, and France. Italy’s cohort is led by BidBerry, The Sense Experience Resort, and WECO. The surprising dominance of Belgium and Italy defies the assumption that the AI era is a “winner-take-all” business landscape, in which only behemoths like Microsoft, Alphabet Inc. and other “Magnificent Seven” tech firms will succeed. Belgian and Italian companies are typically SME-sized, as opposed to the large multinationals often found elsewhere in Europe. I asked Jürgen Ingels, founder and funder of several fast-growing Belgian tech companies—payments company Clear2Pay, game developer CrazyGames—to explain the success of his (and my) home country. He pointed to classic components: a government that gets out of the way and entrepreneurs that create not just one firm but an entire startup ecosystem. And he talked about how AI was allowing startups to scale at an unheard-of pace. “Business models are changing,” he said. “I see tech companies with 10, 20, 30 people and a high EBITDA automating their back office. It’s not about capital anymore. It’s about creativity. That’s what makes it interesting. You don’t have to be in Silicon Valley anymore.” 4/04/03/ai-startups-scale-europe-fastest-growing-companies-italy-belgium/
AI is helping startups scale at a rapid pace
fortune.com
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BidBerry has been ranked third in the 8th edition of the FT1000 – Europe’s Fastest-Growing Companies! 🚀🌟 Thanks to Statista for this post. The FT1000 features 1,000 companies from 31 different countries that demonstrated the highest primarily organic revenue growth between 2019 and 2022. This recognition is a testament to the hard work, dedication, and innovative spirit of our team. We're incredibly proud of this achievement and grateful to our clients, partners, and supporters who have been instrumental in our growth journey. Thank you for believing in BidBerry and joining us on this exciting ride! 🍾🥂 #FT1000 #FastestGrowing #BusinessSuccess #MilestoneAchievement
The 8th edition of the FT1000 – Europe’s Fastest-Growing Companies features 1,000 companies from 31 different countries that had the highest primarily organic revenue growth between 2019 and 2022. Let's see who tops the list! More information here: https://lnkd.in/dy2jZ6kR Raylyst Solar Adagio BidBerry Solar Direktinvest GmbH Vakanta
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#BidBerryNews 🌟 Exciting Developments in European Advertising: #CTV, #Targeting, and #Sustainability 🌱 As the countdown to the deprecation of third-party #cookies continues, a significant shift is underway in the European #advertising landscape. With this transition, the spotlight is firmly on Connected TV (CTV), as brands and agencies pivot towards more curated media buys. According to the latest research report, "CTV, Targeting, and Sustainability - Europe 2023-2024," a substantial increase in CTV campaigns across Europe is on the horizon. Simultaneously, there's a growing recognition of the importance of sustainability, prompting heavy investments in practical initiatives to reduce carbon emissions. Marketers are seizing the opportunities presented by CTV, acknowledging its potential to deliver increased attention and access to premium inventory. A staggering 90% of respondents anticipate that within the next two years, a significant proportion of their #campaigns will be channeled through CTV. This trend is complemented by a gradual decline in reliance on third-party cookies, with probabilistic identity graphs emerging as a prominent alternative. These developments underscore a pivotal moment in the advertising industry, where innovation, sustainability, and targeted messaging converge to shape the future of European advertising. Stay tuned for further insights as we navigate this dynamic landscape together. #AdvertisingTrends #DigitalInnovation
CTV, Targeting, and Sustainability – Europe 2023–2024
https://www.exchangewire.com
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🚀We're thrilled to share our success story with Taboola Motion Ads! 🌟 Article Highlights: ✅ BidBerry's Challenge: Elevating performance advertising campaigns and KPIs across verticals. ��� The Solution: Leveraging Taboola Motion Ads for native advertising. ✅ Impressive Results: A 19% increase in ROAS 👉 Read the full article to discover how we achieved phenomenal results with Taboola Motion Ads and the transformative impact of data-driven marketing strategies! #PerformanceMarketing #DigitalAdvertising #Taboola #SuccessStory #MarketingStrategy #ROI
Enhancing Performance Marketing: BidBerry’s Success Story with Taboola Motion Ads
https://www.bidberrymedia.com