Influencer marketing has now become a powerhouse in the world of digital marketing.
The rise of social media platforms has given various influencers immense popularity and, with it, great power. More and more businesses now realize the value of initiating campaigns run by influencers.
That said, finding the right players for your influencer marketing strategy isn’t always easy. For many medium-sized businesses, it can be overwhelming to do everything on their own – from reaching out to influencers to tracking the results.
Luckily, there’s an easy solution to this problem: influencer marketing software. This software streamlines and makes the process of partnering with influencers easier and more convenient.
In this article, we’ll explore the best mid-market influencer marketing software and find out which one is most appropriate for your brand.
Top 10 Influencer Marketing Software
Without further ado, here’s a list of the best influencer marketing software tailored for medium businesses.
1. Brandwatch Influencer Marketing Software
Pricing: Variable, need to contact Brandwatch for details
Brandwatch is a seasoned player in the influencer marketing industry, offering a comprehensive, globally-focused solution to mid-market brands.
Brandwatch stands out thanks to its belief that great marketing doesn’t need a large audience – it needs a real audience. So, instead of relying on large influencers with a massive reach but without an actual impact, Brandwatch targets influencers who can genuinely connect with their audience, even if they’re on the smaller side.
Its database includes creators and influencers that have at least 5,000 subscribers, which means they actually surpass competitors in talent supply.
Key Offerings:
- CRM tools. You can track contact and payment information and additional first-party data in custom fields. There’s also an automated email tracking feature that simplifies communication.
- Detailed search feature. Brandwatch’s search feature allows you to filter influencers based on interests, brand affinities, past collaborations, and even credibility.
- Multi-platform coverage. You can look for influencers to partner with across TikTok, Instagram, YouTube, and more.
Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
2. Upfluence
Pricing: Variable; contact Upfluence for details
Upfluence is an AI-powered influencer and affiliate marketing platform. It helps brands increment the success of their influencer-led strategies. It’s also a great option for small to mid-sized businesses looking to save time while working with influencers.
Upfluence covers brands for creator connection, payments, and relationship management. It can be integrated with popular eCommerce solutions like Shopify and WooCommerce, after which it will automatically check your customer base for influencers that you may partner with.
You can also invite chosen influencers to your affiliate program and issue them personalized promo codes through the platform.
Key Offerings:
- Advanced discovery. If you use Upfluence’s eCommerce integrations, you can find influencers already interacting with your brand or discussing your products.
- AI-powered communication. Upfluence has an AI-powered chatbot that can be used to send automated messages to influencers, speeding up the process
- Dual approach. The platform combines both affiliate and influencer marketing.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
3. LTK (formerly rewardStyle)
Pricing: Variable; contact LTK for details
Formerly known as LiketoKnow, LTK first started out as a platform for Instagram influencers who wanted to share affiliate links with their viewers faster and easier. It then merged with rewardStyle, an affiliate program for influencers.
Now, LTK is a self-serve solution that helps brands connect with creators and offer them opportunities. This can range from affiliate marketing to white-label services, providing brands with all sorts of strategies to engage with their target audience.
One standout feature it has is its content licensing feature, which can significantly speed up content creation and distribution for small and medium-sized businesses. The content itself can be taken from LTK’s very own image library, which contains over 11 million assets.
Key Offerings:
- Targeted audience reach. LTK uses AI technology to provide in-depth insights, allowing brands to market better to their target audience.
- Large content library. If you need assets for your campaign’s content, you can get them from LTK’s library of more than 11 million images and videos.
- Advanced Audience Reporting feature. You get access to LTK’s exclusive data set, collected over 11 years.
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
4. CreatorIQ
Pricing: Variable; contact CreatorIQ for more details
CreatorIQ is a leading influencer marketing platform designed to elevate creator marketing efforts. The company was founded back in 2014 and now has headquarters in Los Angeles, with office branches in New York, London, and Ukraine.
Thanks to its enterprise-grade technology and cutting-edge AI features, CreatorIQ benefits businesses of all sizes, from mid-market businesses with limited resources to huge corporations with massive budgets. Companies that have successfully used CreatorIQ for marketing campaigns include Disney, Nestlé, and Sephora.
In 2021, CreatorIQ was able to close an acquisition deal for Tribe Dynamics, which is a marketing analytics platform that helps businesses track the performance of their marketing campaigns more accurately. The acquisition allowed CreatorIQ to leverage Tribe Dynamics’ models for a more extensive view of influencer marketing efforts.
Key Offerings:
- In-depth search feature. The CreatorIQ platform allows brands to filter prospective influencers and compare and get recommendations using AI insights.
- Communication tools. You get access to communication tools that streamline onboarding and activations, ensuring a seamless partnership experience.
- Detailed analytics. The platform provides analytics that can be used to forecast costs, analyze spending, and have a complete overview of campaign performance.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
5. Grin
Pricing: Variable; contact Grin for more details
Grin is an intelligent influencer marketing software that aims to make partnering with influencers easy and convenient. It markets itself to businesses of any size but can bring a lot of value to mid-market businesses in search of an all-in-one influencer marketing platform.
Grin’s tools can help brands with their entire influencer marketing strategy, from finding influencers to launching a campaign to analyzing results. It also integrates with the majority of existing social media platforms, allowing you to seek and collaborate with creators on every relevant channel.
Additionally, it can be integrated with major eCommerce platforms like Shopify, WooCommerce, and Magento, allowing you to pull valuable data about your customers. This means you can use this software to target not just new audiences but also your existing ones.
Key Offerings:
- Communication integrations. You can use the integrations with Gmail, Slack, MS Office, and other communication tools to make it easier to collaborate with your chosen influencers.
- Customer-based influencer discovery. Grin can use your existing customer base to identify potential influencers who already love your products.
- Browser extension. Grin has a browser extension that makes finding influencers effortless. You can literally see key data about influencers as you browse social media.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
6. Later Influence
Pricing: Starts at $30/month for small teams, billed annually
Later is an innovative platform born from the merger of two successful ventures: Mavrck, a leading influencer marketing solution, and Later, a top social media management tool.
Now unified as Later Influence and Later Social, the platform boasts partnerships with major social networks like TikTok, Disney, LinkedIn, and more. Its mission is to help brands achieve success on social media by allowing them to find and collaborate with influencers who can create authentic, relatable, and engaging content.
The best part is that you can manage the entire process on Later, from influencer discovery to communication, contracts, and onboarding. It even issues trackable referral links and promo codes tied to each influencer, allowing you to monitor sales and ROI with precision.
Key Offerings:
- Integrated solutions. Later combines influencer marketing and social media management in one platform.
- Advanced search filters. The platform uses AI technology to improve its search results, making it easier for brands to find influencers that match their needs.
- eCommerce integrations. Later has a Bazaarvoice integration that lets brands easily collect and share influencer reviews through their dashboard. These reviews can then be shared across social media or eCommerce pages.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
7. Traackr
Pricing: Starts at $20,000 a year for three users
Traackr is an influencer marketing tool that uses a data-driven approach to streamline the process of finding and coordinating successful influencer-led campaigns.
One of its best features is the ability to measure performance based on key campaign metrics using the power of AI tools. This allows brands to track the ROI of their marketing efforts with great accuracy.
Currently, Traackr is available in 70 countries and 26 languages, supporting some of the most sophisticated influencer marketing programs in the world. It has a long list of brand partnerships that include L’Oréal, Shiseido, Unilever, Pandora, and Samsung.
Key Offerings:
- Data-driven approach. You get access to multiple built-in KPIs as well as Traackr’s special Brand Vitality Score (VIT), which measures a campaign’s effects on brand visibility, impact, and trust.
- All-in-one platform. There’s a feature for every step of your influencer marketing efforts, from finding influencers to onboarding them to benchmarking campaigns.
- Broad pool of influencers. Traackr has over 6 million influencers on its platform.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
8. Klear
Pricing: Variable; contact Klear by Meltwater for more details
Klear is another solid solution for medium-sized businesses that want to fine-tune and optimize their influencer marketing campaigns. In fact, it also belongs to Meltwater, which automatically makes it compatible with the whole host of tools that Meltwater offers.
The most significant advantage of using Klear is that this program is developed with only one purpose in view: to streamline influencer marketing processes. Thanks to AI-driven technology, it can find best-fit influencers by applying multiple filters. For instance, you can filter based on audience size (nano, micro, etc.), category, and location, among others.
Additionally, Klear lets you thoroughly analyze each influencer before you even commit to paid campaigns. This helps maintain a budget-friendly strategy and avoid potentially costly mistakes – something that medium-sized businesses would likely appreciate.
Key Offerings:
- CRM features. Klear’s platform includes CRM functionalities, which means that you can have entire conversations with influencers without opening a new tab.
- AI tools. Since it’s an AI-powered platform with AI tools, you can rely on Klear to be faster and more efficient.
- Cross-platform analysis. Klear covers almost every social media platform, such as Instagram, TikTok, YouTube, Twitter, Pinterest, and even blogs.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
9. Influencity
Pricing: Variable; contact Influencity for a custom plan or bundle
Influencity has come a long way since its inception in 2014 as a platform that automated posting on X, then known as Twitter. Today, it can be used with various social media networks, such as Instagram, YouTube, and TikTok.
Influencity boasts a whopping 200+ million indexed accounts, offering brands a rich pool of influencers to choose from. Its Discover tool, in particular, stands out by providing detailed profile analyses, ensuring that businesses can find influencers who are most compatible and relevant to them.
One feature we especially like about Influencity is the ability to search for “lookalike influencers.” Basically, all you have to do is to identify one perfect influencer. After that, the platform will use its AI technology to find similar profiles known as “lookalike influencers,” saving you a lot of time and effort in the process.
Key Offerings:
- Comprehensive influencer data. Influencer profiles contain a large amount of data so that you can see if they really fit your brand.
- In-depth campaign management. You can use the built-in campaign management module to organize everything that has to do with your campaign.
- Detailed reporting. It aggregates data for reports at the group level, offering a holistic view of influencer performance, audience engagement, and campaign impact.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok
10. Meltwater
Pricing: Variable; contact Meltwater for more details
Meltwater is one of the pioneers in the marketing software industry. For almost two decades now, businesses have relied on Meltwater’s software for various marketing aspects to stay ahead of the curve.
Meltwater’s influencer marketing solution is designed to streamline an entire influencer strategy from start to finish. It’s all thanks to its easy-to-use platform that makes it simple for businesses to find vetted influencers, measure their ROI on campaigns, and manage partnerships.
Its best feature? Meltwater can assign a “True Reach” score based on audience size and engagement levels. With this metric, you can know that prospective influencers have genuine influence, not just large follower counts.
Key Offerings:
- Influencer discovery. True Reach scores can help you find influencers with genuine engagement.
- Comprehensive analytics. You can measure the success of your campaigns through detailed, automated reports.
- Easy interface. You can manage all your influencer partnerships and campaigns on one platform, making it easy to track everything.
What to Look for in the Best Mid-Market Influencer Marketing Software
Before you can choose which mid-market influencer marketing software suits you best, it’s important to know what attributes define good software in the first place.
Easy to use
Choose software that's easy to navigate with intuitive dashboards and clear instructions so you and your team can use it effectively.
Also, opt for tools that streamline communication with integrated messaging features. This saves time and keeps all interactions in one place, making collaboration easier and even effortless.
Features data and analytics
Data drives decisions and helps you optimize strategies.
So, look for software with comprehensive analytics to track campaign performance, audience engagement, ROI, and more.
Additionally, look for software that can produce customizable reports. Tailored insights not only help your current business strategy, but they can also impress future stakeholders and investors with detailed presentations of your successes.
Includes management tools
Matching your brand with influencers who resonate with your audience is perhaps the most important step when looking for new partners.
This is also why campaign management tools are a must. You need to be able to see if you’re getting results on your campaign.
Has a budget tracker
Budget tracking features help businesses monitor their influencer marketing spending. Good software helps you manage expenses and optimize influencer partnerships.
Scalable
Think long-term. Whatever your software choice may be, it should also grow with your business. Look for scalable solutions that can handle increased demands.
Don’t forget to ensure compatibility with your existing tools. CRM, social media, and email marketing platforms should work seamlessly together, enhancing overall efficiency and effectiveness.
Provides filters and search options
Finding influences who best match your campaign needs is crucial. Filters and search options allow you to make this process more efficient by narrowing down potential influencers based on criteria such as engagement rates, audience demographics, and content style, among others.
5 Tips to Find the Best Influencer Marketing Software
Thinking of using similar software for your brand? Here are five tips that can help you find the best influencer marketing software that perfectly suits your needs.
1. Look at the features.
Different influencer marketing software offers various features. Prioritize the ones that align with your goals. You can also use our short guide above about what to look for when selecting the best mid-market influencer marketing software for you.
2. Think about the size of your team.
If you have a full social media team, self-service tools like the ones we listed above help you maintain control over your campaigns. But if your team has no more than two managers, an agency may be a better choice for you.
3. Consider your budget.
Budgeting is crucial. Ultimately, your choice of software will depend on the financial resources available to you. Some platforms offer comprehensive features at a higher cost, while others provide essential tools at a more affordable price.
4. Check for compatibility.
Not all platforms will work with the tool you have. Plus, there are platforms that may integrate properly with certain software but not with others. Ensuring compatibility can save you time, money, and effort.
5. Don’t forget customer support.
A user-friendly platform with excellent support can make a significant difference in your influencer marketing success.
Choosing the Best Mid-Market Influencer Marketing Software
Remember, there’s no one-size-fits-all solution. The realm of mid-market influencer marketing software includes a whole variety of solutions, each one with its own strengths, features, and use cases. By choosing wisely and finding the software that aligns with your brand's goals, you can harness the power of influencer marketing to enhance your brand's visibility, engagement, and overall success.
Frequently Asked Questions
What are influencer marketing software?
Influencer marketing software are platforms or applications that help brands and businesses connect with influencers to promote whatever it is they have to offer. Using them can simplify and speed up the process of finding the most suitable influencers.
What is influencer marketing used for?
Influencer marketing is used to promote products or services through social media influencers. It's a way to reach more people, build brand trust, and drive sales through the influencers' existing audiences.
