Influencer marketing is now a part of most brand's social media and overall marketing strategy. In early 2024, 22.5% of the brands worldwide put 10% to 20% of their marketing budget into influencer marketing, while 26% used over 40% of their budget.
Going forward, brands will spend $7.14 billion on influencer marketing in the US, a massive jump from just $2.42 billion in 2019. When you spend all this money, you want to make sure it goes to the right place.
You also have to work with many influencers and keep track of their payments and performance. It can get chaotic without a proper influencer marketing software.
We reviewed some of the best influencer marketing software that you can incorporate into your marketing strategy to maximize your ROI.
Best Influencer Marketing Software For 2024
1. Brandwatch Influencer Marketing Software
Best For: Large-scale organizations
Channels: YouTube, Facebook, Instagram, X (Twitter), Twitch, TikTok, Shopify
Pricing: Customized, although packages start as low as $750 for smaller enterprises.
Brandwatch is an all-purpose marketing platform that offers services for different use cases, including content marketing, social media management, market research, brand management, and more. Influencer marketing is one of its core features, and the Brandwatch influencer marketing software is among the best in class.
The platform has a large database of influencers, making it easy to find the right ones for your brand. From finding your influencer partners to managing relationships with them, Brandwatch facilitates every step of the way.
Starting with influencer search, the filters available in the platform help you narrow down your search by location, followers, platform, topic, language, age, interests, and audience demographics. You get access to over 30 million influencers worldwide, letting you run global influencer campaigns across TikTok, Instagram, and YouTube.
Brandwatch’s report builder feature allows you to create reports for your influencer campaigns, which are customizable and can include metrics such as impressions, views, and post fulfillment. You can see these metrics across X, TikTok, Facebook, YouTube, and Instagram.
Brandwatch campaign tracking
On X, you can further narrow your search by keywords and the topics someone posts about. For example, if you’re looking for an author who lives in the UK, posts frequently about passive investments, and is interested in financial planning, you can easily find them using Brandwatch’s influencer search.
Brandwatch X analytics
If you’re having trouble managing your influencer campaign at any point, Brandwatch’s industry experts will be there to assist you. Or, you can discuss your influencer strategy with them beforehand, and they will manage all aspects of your campaign, including influencer outreach and performance analysis.
Brandwatch is much appreciated by its users. In fact, one user said,
‘‘Since becoming a Brandwatch user, every team in our organization has seen an improvement in their social media content’s performance,” and they believe they won’t ”ever need another social media tool again.”
The platform was also listed as a leader by Forrester Wave, a leading research and advisory firm, in its report on social listening platforms in 2020. Brandwatch was given the highest scores in Innovation Roadmap, Product Vision, and Execution criteria.
Brandwatch Forrester Wave
Success Stories
Brandwatch has helped increase the social reach for many brands, some being extremely popular in their respective industries. A notable success story originating due to Brandwatch’s services is that of Jack in the Box.
The brand used Brandwatch to run its influencer marketing campaigns after conducting a thorough analysis of the brand’s X mentions.
Jack in the Box X analysis
Brandwatch also conducted a hashtag analysis for the brand to help them identify the most relevant and popular hashtags used by their target audience. With this valuable information, the brand was able to partner with the right influencers and increase its reach.
Jack in the Box hashtag analysis
OnePlus, a smartphone brand, used Brandwatch Audiences to discover that people who discussed their new phone’s launch showed more interest in sports and tech than regular X users.
Brandwatch X analysis for OnePlus
Using this information, the brand’s team created a sports tournament called the Asphalt Cup to promote the new OnePlus 6.
It was due to data-driven marketing campaigns that OnePlus became the #1 smartphone company in India that year, boasting a 40% market share.
Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
2. Upfluence
Best For: eCommerce businesses of all sizes
Channels: Instagram, YouTube, Facebook, Twitch, TikTok, X (Twitter), Pinterest, Blogs
Pricing: There are three levels of service, each with a monthly fee (but sold on an annual basis). Pricing is tailored to your needs.
With a vast network of affiliates, micro-influencers, celebrities, and Key Opinion Leaders (KOLs), Upfluence makes it easy for businesses to connect with creators. The platform provides extensive profiles for its influencers.
You can see the creator’s number of followers and social reach. Plus, the platform shows you the countries from which the influencer’s audience comes and the languages they speak. You can also check the audience’s age and gender distribution before sealing the deal.
Upfluence influencer profiles
Upfluence facilitates influencer partnerships across a wide range of platforms, including Twitch, YouTube, TikTok, Pinterest, Instagram, WordPress, and X. You can vet influencers based on audience size, demographics, engagement rates, and similar factors.
Upfluence influencer search
It’s also easy to find influencers who already love your brand since they are 7x more likely to accept a collaboration with you. Once you find a creator match, Upfluence shows you the platforms they are active on and their engagement rate.
Upfluence influencer outreach
You can then use Upfluence’s verified email addresses to connect with influencers or send them a message through the platform. Upfluence’s drip email campaigns help you nurture relationships with influencers and improve collaboration.
Upfluence influencer email templates
If you’re looking for local influencers, Upfluence also offers geotag searches. You can also use location-based hashtags in the platform’s search function to find creators near you. Upfluence further lets you analyze all your influencer campaigns without leaving the platform.
James R., the CEO of a mid-market company, said that he loves
”everything about Upfluence! It has really given us a whole new level of control and campaign management that lets us monitor and run our campaigns easier and more efficiently.”
Upfluence also has a free Google Chrome extension, which lets you access data about influencers across all their social media channels. You can check their reach, average likes, audience demographics, average views, and engagement rate.
Upfluence influencer metrics on Chrome extension
Further, the Chrome extension lets you export these metrics and log notes that you can use for future reference.
Even better, you don’t have to leave the browser to contact the influencer. You can shoot them an email right from the extension to get started with your collaboration.
Upfluence email template within Chrome extension
Success Stories
Roots PR is a notable public relations agency that works with names like Adidas and Tanqueray. The PR agency wanted to offer influencer marketing as a service to its clients. The team decided to use Upfluence to discover creative influencers in the fields of beauty, fitness, education, tech, and healthcare.
Upfluence allowed Roots PR to manage multiple influencer campaigns with just a small team of 8 people. The company was also able to save a lot of time and resources.
Roots PR improved its influencer discovery efficiency by 80%, and its KPIs exceeded expectations by 30%.
Roots PR influencer campaign results
Similarly, a health and fitness company that makes supplements for fitness enthusiasts used Upfluence to manage influencer identification and ROI analysis.
They were able to make 10 times the ROI for every $1 they spent. Plus, the average order value went up to $95, and the company made daily sales of over $3,000 for five months.
Supplement company influencer campaign results
Both these success stories are proof of how Upfluence can bring about a major positive change in your influencer marketing campaigns.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
3. Creator.co
Best For: Brands and agencies of all sizes
Channels: Instagram, YouTube, TikTok. Coming soon: Facebook, Twitch, X (Twitter)
Pricing: Multiple plans for brands and agencies, from $460/mo (minimum 3-month subscription required for all plans, plus one-time $395 onboarding fee).
Creator.co is an influencer marketing platform for both brands and influencers. It acts as a bridge between both parties, streamlining the process of collaboration and campaign management.
The platform has over 300 million profiles across TikTok, YouTube, and Instagram for brands to choose from, making it a diverse platform for influencer marketing. Each influencer’s profile on Creator.co has detailed analytics and statistics, particularly concerning engagement and audience demographics.
There’s a single dashboard where brands can handle all their creators, content, and campaigns. Payments are also possible within the platform, making it easier for brands to compensate influencers for their work.
Creator.co also has a team of expert account managers. These are industry professionals with experience in influencer marketing who guide brands through the platform and help them maximize their campaigns’ effectiveness.
You can also include add ons to your plan, such as social media content management, social media ad management, and affiliate integration.
Creator.co add ons
After your campaign goes live, over 175k creators from the platform’s network can apply to participate in the campaign.
Besides influencers, brands can also find advocates to post user-generated content (UGC). Since UGC is widely perceived as more authentic and trustworthy, it can be an excellent addition to your influencer marketing strategy.
If you plan to work with some influencers repeatedly, you can add them to the platform’s Favorite Creators list. You can then keep track of your go-to influencers and collaborate with them on future campaigns.
Favorite Creators
Creator.co also allows bulk chat messaging. Brands can send the same message to all the influencers they’ve selected for a campaign, which is a huge time-saver.
Bulk messaging
To assist brands in starting and managing their campaigns, the platform has a Strategic Resources center. Here, you can learn how to choose between long and short-term partnerships, conduct a SWOT analysis, and more.
Success Stories
Till date, Creator.co has helped numerous brands achieve their influencer marketing goals. One such success story is of Think!, a brand that sells at Walmart.
The brand wanted to increase its Walmart sales, and Creator.co helped it do so. Think! partnered with 17 creators and reached 1.5 million impressions. There was also a 55% increase in retail sell-through.
Think! Influencer campaign results
Another brand that benefitted from Creator.co’s services is Aura, a personalized hair care company. The brand saved up to 6 hours per week using Creator.co’s features.
In total, it worked with 20 influencers and reached 275.9k people. With an Earned Media Value (EMV) of $3,600, the brand had quite a successful influencer campaign.
AURA influencer campaign results
These success stories make it evident that Creator.co not only provides a platform for influencer partnerships but also helps save time. We noted that most reviewers mention the time-saving aspect of the platform, which is important for brands with limited resources.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
4. LTK (formerly rewardStyle)
Best For: eCommerce businesses of all sizes (LTK makes having an eCommerce website a requirement of service)
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, X (Twitter), Blogs, LTK App
Pricing: LTK offers three plans, from $5,000 per year (annual pricing only). Brands are subject to a $2,400 onboarding fee.
LTK (formerly rewardStyle) claims to scale faster than social ads, and understandably so. As a brand working with LTK, you can get exposure to the platform’s star-studded roster of influencers, who are carefully selected by LTK to ensure quality content and engagement.
LTK stats
Garnering $4 billion in annual brand sales, LTK hails itself as the number one platform trusted by brands over celebrities and social ads. Over the past 13 years, LTK has built a strong community of influencers and shoppers.
The platform has also advanced with new market trends and technologies. For example, the LTK Match AI helps brands select the best creators for their campaigns based on engagement rates and performance.
Meanwhile, LTK 360 is the dashboard where brands can understand how their influencer investments are driving sales and performance.
LTK 360
With LTK Boost, brands can further harness TikTok and Instagram paid advertising to reach a larger audience. You can scale your reach on these platforms by getting creators to create new content or use the existing assets.
LTK Boost
LTK has also pioneered creator partnerships for Connected TV. Brands can now work with influencers for a Connected TV spot, leading to increased brand awareness and sales.
LTK Connected TV
Retail brands will further find LTK’S RMN or retail media network to be an effective brand-building tool. It comes with full-funnel reporting to give insights into how influencer campaigns are driving brand engagement.
Brands that use LTK’s RMNs can expect 20% more engagement overall and 70% higher return on ad spend (ROAS).
LTK RMN stats
While most other platforms rely on virtual collaborations between influencers and brands, LTK hosts Soirees, where brands can interact with influencers in person and discuss potential collaborations. These events also have brand suites, where influencers can see product displays and try them out.
Besides live events, LTK also hosts webinars to educate brands on the latest industry trends and best practices for influencer marketing. These webinars are led by LTK experts and industry leaders.
LTK brand central
Speaking of LTK experts, the company’s founders make regular appearances in media outlets like Bloomberg and Fox Business. Moreover, Martech’s Record Market Presence Index Survey also ranked LTK as the best influencer marketing platform.
Brands are also appreciative of the platform’s widespread reach. One user said,
”I like that most large and known content creators are a part of LTK. That said, I like knowing that these creators have access to our brand/link/products/promos if they want to promote us organically.”
Most other positive reviews are along similar lines.
Success Stories
LTK has been in the influencer and ecommerce space for a long time. The company has helped hundreds of brands reach their customers and achieve their business goals through influencer marketing.
Abercrombie & Fitch is one such brand. The apparel brand wanted to get more visitors to its UK site. To do so, the brand worked with eight influencers during Cyber Week.
Amercrombie & Fitch influencer campaign results
The LTK experts negotiated the rates with these influencers and discussed content guidelines that were then published on their Instagram and blogs.
As a result of this campaign, Abercrombie experienced a 55% increase in sales, exceeding its goals of 40%. Also, 3.9 million unique consumers reached the brand’s YouTube and Instagram platforms.
While the KPI for this campaign was an ROI of 2, the brand managed to double it and achieve an ROI of 4.
Another example is a beauty brand that worked with LTK to find influencers that would be ”get ready with me” style videos. With LTK’s influencer search and campaign management, the brand was able to generate 2.1 million impressions.
Beauty brand influencer marketing campaign
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
5. VN Secure
Launched in 2014 by Joe Gagliese and Mat Micheli, Viral Nation is one of the world’s pioneering influencer marketing agencies providing innovative and industry-defining services to a wide range of clients, including big industry names like MetaQuest, ViewSonic, and PUBG Mobile.
Known for its unique social-first approach, Viral Nation has engaged over one billion customers and has received 35 awards to date. The agency has also helped clients increase their average ROAS by 7x.
Viral Nation’s performance
Notable Campaigns
The award-winning agency has several successful campaigns under its belt. These include campaigns for Activision Blizzard Esports (ABE) and smartwater.
ABE wanted to grow the viewership and subscribers for Call of Duty League (CDL). They worked with Viral Nation to build a CDL hype machine with a two-fold goal: to convert casual gamers into active fans and drive awareness for CDL broadcasts. The resulting campaign, which also received recognition from the AVA Digital Awards, helped Call of Duty become the best-selling game in 2020.
CDL campaign results
Strategic Approach: Viral Nation developed a groundbreaking campaign, which yielded significant results for ABE. The agency worked with established creators within the Call of Duty ecosystem to generate awareness and engagement for CDL. Efforts included coverage across major social media platforms like TikTok and YouTube. This campaign helped ABE achieve a 32% increase in CDL subscriptions within a single season and resulted in 96 million impressions—a 429% increase compared to 2019’s figures.
Viral Nation also played a key role in creating an innovative campaign for smartwater, which resulted in 67,000 engagements within a span of two days. In less than three weeks, smartwater’s rebranding made a huge splash due to Viral Nation’s impactful experiential campaign.
Strategic Approach: Viral Nation created a multi-faceted campaign around #TheDrop. This involved working with 43 top influencers and local artists.
Smartwater campaign results
Viral Nation_Secure
Viral Nation has recognized the need for brands to combat and address potential brand safety crises. The agency launched a range of social-first technology solutions designed to empower brands’ social-first transformation. This includes Viral Nation_Secure, an AI-powered solution for screening and monitoring social media activity.
Viral Nation_Secure website
Today’s brands face a series of new media challenges, which include brand safety. For 29% of marketers, ads appearing alongside risky content or fake news has become a major concern. The growth of the social media economy has pushed organizations to address the need for responsible engagement and conduct online.
Aside from risking their reputation and getting backlash on social media, issues with brand safety can open up a Pandora’s box of new challenges for brands. These include brand confusion and revenue loss.
Source: emarketer.com
The problem is that today’s technology isn’t yet fully capable of providing solutions that protect both customers and brands. According to Viral Nation Co-founder and CEO Joe Gagliese, the manual social media screening processes used by organizations are inconsistent and prone to unconscious bias, among other issues.
Launched in 2022, Viral Nation_Secure has helped brands tackle brand safety issues in a more effective and compliant manner. In 2024, Viral Nation_Secure won the SXSW Innovation Award for Social Media.
Viral Nation_Secure winning the SXSW Innovation Award for Social Media
Viral Nation_Secure helps brands detect fake accounts on social media with its Impersonation Detection capability. It also has a Copyright Audit functionality that enables brands to audit posts across major social media platforms and media types. This feature helps brands monitor and screen their influencers’ and brand advocates’ activities online. This also ensures that their online behavior aligns and is consistent with the brand’s values.
Harnessing the power of AI, Viral Nation_Secure can analyze video, image, and text for contextualized screening. This helps brands proactively screen sponsored content and creator profiles.
With Viral Nation_Secure, brands can also perform comprehensive background checks and moderate content. Furthermore, Viral Nation’s AI-powered solution allows brands to conduct a full historical analysis using publicly available data. Brands can also use Viral Nation_Secure’s robust analysis and reporting features to monitor future activities for enhanced visibility.
Key Features: Influencer Analysis, Moderation Tolerance Feature,
Channels: TikTok, Instagram, Facebook, Twitter
6. Influencity
Best For: Small, medium, and large businesses, agencies
Channels: Instagram, YouTube, TikTok
Pricing: Influencity offers plans for every sized organization, from $168/mo for the Basic Plan. Custom plans are also available.
As an influencer marketing tool, Influencity has been designed to help businesses, agencies, and influencers connect and create successful partnerships. Companies like Samsung and Kellogg’s have used Influencity for its data-driven approach and AI-powered platform.
Influencity influencer discovery
Influencity gives you access to over 200 million content creators who you can choose after going through their profiles. Besides followers and engagement, you can also vet influencers by their aesthetics and niche topics. One of the platform’s users said that
”the best thing about Influencity is the number of filters that allow you to have a much more accurate search.”
Influencity influencer marketplace
When using Influencity, you won’t need a third-party analysis tool since the platform has a comprehensive analytics dashboard. Here, you can see how much your campaigns are costing you, how many impressions or clicks they’re getting, and so on.
Influencity dashboard
The dashboard also shows you a month-to-month comparison of your influencer marketing campaigns. It helps you decide if you need to tweak your strategy at any time.
Users seem to love this feature, as one reviewer remarked,
” The search filters are very accurate and the metrics it provides have been of great help for my work.”
Influencity’s influencer management dashboard is like a CRM, except for influencers. You can see all communications, negotiate rates with influencers, choose campaign structure, mark your favorites, and organize influencers by their location, campaigns, interests, and audience size.
Influencity influencer database
Brands that are new in business and aren’t familiar with the ins and outs of influencer marketing can benefit from Influencity’s courses. The platform offers a learning hub where you can find relevant courses to enhance your marketing skills.
Influencity courses
If you don’t need a full course, you can access Influencity’s webinars and ebooks for industry insights and upcoming trends.
Influencity brand resources
Influencity is not only praised by its customers, but has also received several awards in the past few years. The platform was the winner of the Best Marketing Solution award at the South Summit in Europe in 2019. Influencity also won the Most Scalable Product award at this event.
Success Stories
In its years of service, Influencity has helped numerous brands increase their reach and sales. Powder Peak is a ski and snowboarding company that used Influencity to improve its low customer lifetime value. The brand wanted to increase its reach among its target audience.
For that, Powder Peaks had to gather influencers relevant to its niche and industry. With Influencity’s help, the company was able to find the right influencers to post content on their social media pages.
Powder Peaks influencer campaign
40% of the influencers the company collaborated with posted twice or thrice about Powder Peaks products.
Alkimiads is another success story from Influencity. The digital marketing agency worked with 30 influencers through the platform and got 142.7 million impressions, which is a significant reach for a business of its size.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok
7. #paid
Best For: DTC brands, agencies, and B2C businesses of all sizes
Channels: Instagram, Facebook, YouTube, TikTok
Pricing: #paid has three pricing plans from $499/mo. All permit unlimited campaigns per month, with at least 10 hand-raised creators per campaign. The higher plans add creator whitelisting licenses and additional features.
Although #paid functions like any other influencer marketplace, it differs in two key aspects. Firstly, it allows for Whitelisted Ads. You can whitelist specific creators and content for use with paid Facebook and Instagram ads. #paid connects with Facebook Ads Manager and allows these ads to be pushed into timelines and feeds under the creator’s actual handle. This gives these posts a more authentic feel to audiences. You can reach your target audience without being restricted to just those who follow your influencer.
Secondly, #paid gives you a Handraise. Here, interested influencers can “raise” their hand to signal interest and wait for brands to call upon them. Creators who use a Handraise write a message describing why they believe they’re a good fit, and what their strategy for a campaign might be. #paid has a team of people who vet each Handraise.
Creators set their rates upfront, so there’s no time wasted going back and forth negotiating. Brands put together an order for content, e.g., two posts and two stories for Instagram. This makes it easy to see where their budget is going.
#paid has taken the foundation of what a marketplace is and transformed it into something much more. Their target customers are large businesses with big marketing budgets.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace.
Integrations: Not stated on their website.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
8. Skeepers
Best For: Medium and large eCommerce businesses
Channels: TikTok, Instagram, Shopify, Retail Sites, Brand Website
Pricing: Skeepers doesn’t publicize its pricing, so you will need to approach them for a quote.
Skeepers’ software covers more than just influencer marketing and includes products assisting with Ratings and Reviews, Feedback Management, Customer Data Activation, Live Shopping, and Consumer Videos, alongside Influencer Marketing.
Skeepers includes a standout influencer marketing platform that prioritizes trust as its core principle. With access to 100,000+ pre-vetted nano and micro-influencers across a variety of social media channels, it excels in curating authentic content that will improve your brand image and increase your sales.
Skeepers is unique with its streamlined campaign management, freeing you to nurture influencer relationships. You retain content rights from influencers which allows you to use their photos and videos in your marketing campaigns or on any of your communication channels. What’s more, the “Influencer Marketing” solution guarantees precision in influencer selection, and real-time analytics help to optimize your campaigns.
A user-friendly four-step process guides you through campaign creation, profile selection, content generation, and data utilization ensuring genuine experiences in just a few clicks. Skeepers serves diverse industries, boasting 8,000+ clients, including well-known brands such as Yves Rocher, Petit Bateau, Berceau Magique, and Clarins. It consistently delivers results across industries, making it a top choice for authentic and effective influencer collaborations.
Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering.
Integrations: Shopify.
Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,
Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website
9. indaHash
Best For: Small, Medium, and Large Brands and Agencies
Channels: Instagram, YouTube, Facebook, Snapchat, TikTok
Pricing: Customized based on specific business needs; details available upon request
IndaHash is an Influencer Marketing Software offering a comprehensive suite tailored for brands and agencies eager to harness the power of influencer marketing. With IndaHash, you embark on a journey of seamless influencer campaign management, leveraging tools like Creator Lists for analyzing huge numbers of influencers and Content Moderation for innovative content strategies.
Your experience with indaHash involves:
- Influencer Discovery and Management: Utilize the Creator Search to find influencers aligned with your brand ethos. Manage relationships and campaigns efficiently with their intuitive interface.
- Data-Driven Campaigns: Leverage AI Image Recognition and Audience Overlap Tools for targeted campaigns, ensuring your message reaches the intended audience.
- Content and Performance Analysis: Use the Competitor Post Check and Advanced Report Generator for insightful analytics, helping you stay ahead in the competitive landscape.
- Real-Time Insights: Benefit from real-time analytics for on-the-go campaign adjustments and data-backed decision-making.
Key Features: Engagement Rate Analysis, Audience Demographics, Crisis Detection, Team and task Management, Content Autodiscovery, Personalized Creator Onboarding, Comprehensive CRM Solution.
Integrations: indaHash integrates with major eCommerce platforms like Shopify and WooCommerce.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, E-commerce Tools, Fake Follower/Fraud Detection, Visual Discovery,
Channels: Instagram, Snapchat, Facebook
10. Kolsquare
Best For: Small to large businesses
Channels: Instagram, Facebook, X (Twitter), YouTube, TikTok
Pricing: Tailor-made packages, starting at €500 per month. Offers special NGO and startup rates.
Kolsquare is no stranger to connecting brands with influential names for marketing purposes.
Before Kolsquare rebranded to its current name (which, by the way, stands for key opinion leaders), it connected brands with celebrities. Fast-forward many years and it boasts clients like Coca-Cola, Danone, and Decathlon as well as a huge network of influencers (aka key opinion leaders).
Although Kolsquare has always catered to medium and large businesses, with pricing set at that level, they now offer cheaper plans for start-ups and small businesses. Thanks to its team collaboration features, bigger teams will find it invaluable. You can edit access rules to the campaigns of your team directly via your intuitive interface. Then, when it’s time to share your results, you can create a personalized link with your logo that the rest of your team can use to view day-to-day online reporting.
Not only does Kolsquare streamline campaign reporting, but it also offers valuable stats about potential influencers before you kick off any campaigns. For example, it offers a Kolsquare Analytics Sidebar. With this Chrome extension, you’ll be able to find automatically calculated engagement rates, audiences’ socio-demographic data, and credibility scores. This data makes it much easier to gauge if the influencer’s audience matches your own target market.
It’s this ability to identify influencer profiles relevant to a specific brand that was one of the main features that convinced Fizzer to sign up for Kolsquare. On average, they run one influencer campaign per month and have worked with over 100 key opinion leaders since turning to Kolsquare. Other features that some of their other happy clients have highlighted are its ease of use, reporting, and huge database.
Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research.
Integrations: Not stated on their website.
Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Instagram, Facebook, Twitter, YouTube, TikTok
11. VN Secure
Best For: Medium to large businesses
Channels: TikTok, Instagram, Facebook, X (Twitter)
Pricing: Pricing is custom-tailored to suit the needs of each business. Contact Viral Nation for a quote.
Influencer marketing agency, Viral Nation, has recently updated the software solutions it uses to find and manage influencers. While you can work with Viral Nation (in its influencer agency role) to manage your campaigns, they have also made the software they use available, in four packages for brands to use self-service, depending on their focus and needs.
The four software solutions Viral Nation offers are:
- Viral Nation_Secure – this software focuses on brand safety when brand ambassadors, influencers, employees, and other creators post content about your brand. It helps you safeguard your reputation with fake account alerts and copyright infringement detection combined with historic background checks and ongoing social media monitoring for anyone associated with your brand.
- Viral Nation_Talent – works on behalf of over 800 content creators, celebrities, and NIL athletes across 35+ content verticals on all platforms.
- Viral Nation_Empower – meet your employees at their social expertise level and empower them with guided learning, automation, generative AI, and brand safety monitoring capabilities to drive adoption and incentivize social selling.
- Viral Nation_CreatorOS – merges everything together – a talent management ecosystem connecting creators, talent managers, and brands for streamlined end-to-end talent discovery and management. Viral Nation_CreatorOS gives you comprehensive decision-making data where and when you need it. It shows you the true impact of your influencer marketing campaigns so you can make quick and educated decisions to grow your business.
Viral Nation_CreatorOS incorporates the main features of the other Viral Nation software.
Key Features: Search/Discovery, Content Review, Influencer Analysis, Audience Analysis, Brand Safety, Fake Follower/Fraud Detection, Social Listening, Sentiment Analysis, Talent Management, Employee Advocacy.
Integrations: Direct-to-Platform API Access First-Party Data.
Key Features: Influencer Analysis, Moderation Tolerance Feature,
Channels: TikTok, Instagram, Facebook, Twitter
12. Klear
Best For: Medium to large brands and agencies, eCommerce businesses
Channels: Instagram, YouTube, TikTok
Pricing: Klear offers three plans, but pricing is customized based on customer size and need.
Klear was initially developed as a tool to find influencers on Twitter (called Twtrland). Its strength was the quality of its data, offering insights into hundreds of millions of accounts on users’ posting habits, popularity, and followers’ demographics. Over time, however, the platform has diversified to cover over 30 million+ influencers across the creator economy. They also offer free influencer analysis tools for Facebook pages and Twitter.
Klear’s AI divides influencers into over 60,000 topic categories and provides deep analytics about their audiences. Although data analysis is its strength, Klear has expanded to include campaign management, tracking, and some essential listening tools to monitor competitors.
The “Monitors” section is actually more helpful for influencer marketing than you might imagine. You can monitor your own social performance, those of your competitors, and your preferred hashtags. You can see how you compare in terms of mentions, engagement, and follower growth. Most importantly, however, the monitors you set teach Klear’s algorithms the kinds of accounts and content relevant to your brand. The team at Klear sets up many of these monitors as part of your onboarding process to jumpstart machine learning.
Amongst the wealth of data Klear presents you is a “True Reach” figure for influencers – what the algorithm determines to be realistic based on years of historical data. It gives each influencer a Klear Influencer Score to identify those users with the highest levels of influence.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery.
Integrations: Shopify, Instagram.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
13. NeoReach
Best For: Large companies and enterprises
Channels: X (Twitter), Facebook, Instagram, YouTube, Pinterest, Snapchat
Pricing: NeoReach gives customers custom pricing based on the number of users and a few other factors.
NeoReach straddles the world between acting as an influencer marketing agency and providing influencer marketing software for businesses wishing to take charge of their own influencer marketing. Companies can work with NeoReach’s managed service teams to seamlessly launch influencer marketing campaigns at scale. Alternatively, individuals and teams can use their self-service platform to manage their own individual influencer relationships and execute their own user-generated content campaigns. In addition, enterprise applications can utilize NeoReach as an integrated API solution to power cross-channel social, consumer, and brand insights.
The company’s garnered a lot of press attention for its influencer marketing software, attracted millions in investors, and—most importantly—some very big names to its growing client list. Wal-Mart, NBC/Universal, FanDuel, and The Travel Channel have all used the platform to forge and manage influencer relationships.
NeoReach’s focus is on data. It maintains a database of over 3 million influencers across major social media platforms. While many competitors provide access only to influencers who’ve signed on to work through those platforms, NeoReach puts no such exclusivity limits on the talent pool. Instead, its powerful search engine allows brands to filter searches across multiple criteria, including any established brand affinities, social performance, and their followers’ demographics. Companies can then manage all their influencer relationships through NeoReach, including the negotiation of rates, creating campaign briefs, approving posts, and managing payments.
You can purchase an add-on for API access. This gives you access to all the systems that power the NeoReach application. Integrate NeoReach data into your internal workflows and dashboards.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance.
Integrations: The optional API add-on lets you seamlessly integrate NeoReach’s social insights with your enterprise application via a standard REST API which accepts standard parameters to return JSON data.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
14. Later Influence
Best For: Large eCommerce brands
Channels: Instagram, Facebook, YouTube, TikTok, Twitch, Pinterest, X (Twitter) & Blogs
Pricing: Mavrck doesn’t publicize its pricing, so you will need to approach them for a quote. Pricing is customized based on customer needs.
The typical influencer marketing platform collates a database of people it believes are influential on social media and/or through blogging. As you have seen in the other profiles, some of the platforms invite influencers to apply to be part of their platform, while others use a completely automated system to find influencers. Usually, when a company uses influencer software to find suitable influencers, they will come to the platform in search of people in their vertical who appear to match their style and have sufficient followers and influence.
Mavrck takes an entirely different approach, however. They have the view that instead of a company searching for suitable influencers to attract customers, they should instead turn their best existing customers into influencers who will extol the brand’s virtues. The main benefit of doing this is that you don’t have to convince an influencer who has never heard of you that you have a product worthy of their promotional efforts.
Mavrck’s approach seems to be working as they have built an impressive client roster, including big-name companies like Gillette, Dunkin’ Donuts, Universal Studios, New Balance, Procter & Gamble, Sears, and JetBlue.
Mavrck clients either set up a white-labeled standalone microsite or use a special plugin for their existing websites. They then encourage their customers to log into the site using a Facebook login. Mavrck grabs relevant data to determine the level of influence of any particular customer. Their algorithm can determine the reach and engagement of a brand’s customers. Based on this data, Mavryck can determine the level of influence a customer enjoys, and whether he/she would be of use for an influencer campaign.
Any customers who are considered sufficiently influential are offered social activities to undertake and can earn rewards for completing them.
So far, Mavrck has identified 10.6 million micro-influencers for its database, with 102.3 million social profiles. In many ways, Mavrck’s influencers are people who don’t know they are influencers. From their point of view, it’s like being in an advanced loyalty program, where they receive rewards for sharing content.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Campaign Reporting, Influencer Analysis, Product/Gifting Tools.
Integrations: PayPal & TangoCard integrations make it easy to pay influencers seamlessly and safely in multiple currencies, as well as manage bulk payouts.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
15. Refersion
Best For: Medium to Large Size eCommerce brands
Channels: Not stated on their website
Pricing: Plans from $99/mo if paid annually.
If we are being nitpicky, Refersion isn’t an example of influencer marketing software; it offers affiliate marketing services. However, Refersion also addresses many of the needs of firms wanting to engage in influencer marketing.
Refersion was created in 2015 to help brands that create and manage vast affiliate marketing networks track transactions, enable payouts, and provide streamlined reporting. It means that firms didn’t have to get bogged down in numerous spreadsheets.
The line between affiliates and influencers is becoming increasingly blurred, with many influencers now part of campaigns driving sales. It has not taken much for Refersion to adapt its offering to include influencer marketing software services. These include integrations with some other Influencer Discovery software services. Refersion is exploring more influencer-specific features, like discovery and campaign management, for future updates.
The first stage of setting up Refersion involves integrating your eCommerce platform if you have one. Refersion has apps for all the leading platforms. You then upload the details for all your existing influencers and affiliates.
You can set up offers in the Refersion marketplace, which is much like any influencer marketplace. However, the platform enables you to structure your offers in a logical way for each campaign.
Influencers can sign into an influencer portal to see all the details of your offers, including any specific requirements you have set before you are willing to make payments.
One handy feature that Refersion has is a type of content library containing all the visual assets your influencers use. Brands can make any changes to the content if they want to update and repurpose it. For example, changing an ad on the platform automatically changes it downstream on an influencer’s website.
Key Features: Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Affiliate Management, Affiliate Campaigns, Affiliate Marketplace.
Integrations: eCommerce (Shopify, BigCommerce, WooCommerce, Magenta, Stripe, and Chargebee), influencer discovery software (Upfluence, #paid, and Cohley), 30+ marketing app integrations, access to developer APIs.
16. Influence.co
Best For: Small and medium-sized businesses
Channels: Instagram, YouTube, Facebook, Pinterest, X (Twitter), Patreon, Snapchat, TikTok, Amazon
Pricing: Influence.co operates a freemium model. Its basic free plans are described above. Paid plans start at $349/mo (for individuals) and $600/mo (for businesses).
You can easily describe influence.co, which has been operating since 2016, as being the LinkedIn for influencer marketing. It operates differently from virtually every other influencer platform; in that it functions as its own kind of social media platform. This helps brands foster and sustain the sorts of authentic and long-term relationships that are at the heart of influencer marketing.
influence.co is now a social network and marketplace with over 250,000 members, 150,000 of whom are influencers, and 70,000 businesses, including well-known brands like Amazon, Jack Daniels, Bumble, and Dyson.
Discover Influence.co, a platform offering a variety of plans to suit both individual influencers and businesses. There are 3 types of membership with influence.co, Basic (free), Pro (paid), and Select (invitation only).
For influencers, there’s a fantastic opportunity to join a vibrant community of over 60K members at a very reasonable cost of just $4 per month.
Personal plans include a free option with 3 Lists, 25 Conversations, and the ability to view 50 results per search. For a more comprehensive experience, the Pro plan offers unlimited Lists, 150 Conversations, and access to advanced demographics.
Businesses can also benefit from Influence.co with a free plan featuring 3 Lists, 25 Conversations, and standard demographics. Alternatively, the Pro business plan provides unlimited Lists, 2,000 Conversations, and essential Team tools.
Select is a curated collection of top-tier influencers. Select members receive access to exclusive influence.co events around the world, and special introductions to premier brands and agencies.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis.
Integrations: Not stated on their website, apart from a Chrome Extension.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Instagram, YouTube, Facebook, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon
17. BrandConnect (formerly Famebit)
Best For: Small to medium-sized businesses wishing to work with YouTube creators
Channels: YouTube, Facebook, Tumblr, X (Twitter)
Pricing: Using the YouTube BrandConnect software is free for brands, however brands still need to pay creators, like any other influencer marketplace. YouTube BrandConnect suggests suitable prices when connecting with creators. You set a budget, much as any other YouTube advertising campaign, for using influencer videos as ads.
From the moment you land on the YouTube BrandConnect (formerly Famebit) website, it’s clear they’re going for a younger audience. Or, at least, trying to attract brands going for a younger audience. It doesn’t quite stand out as much as it once did, now having the consistent look of YouTube Advertising, but with a clear, uncluttered look focusing on videos of attractive 20-somethings having loads of fun, YouTube BrandConnect does not look like any other solution listed here. Which is perfect, because they’re doing things a little differently than all the others.
Although the current incarnation of BrandConnect is still based on the original Famebit, it now only covers YouTube. It is currently only in trial with a selection of brands in the United States and India, although YouTube will presumably widen its availability in time.
YouTube BrandConnect is a self-service platform that connects creators with opportunities for branded content campaigns. Brands can use the proprietary influencer dashboard to execute their branded content campaigns and identify creators with whom to work.
Participating influencers receive a customizable Media Kit, with audience insights tailored to their channel, so they can pitch themselves to brands and secure deals.
Key Features: Search/Discovery, Influencer Marketplace.
Integrations: Not stated on their website.
Key Features: Influencer Marketplace,
Channels: Facebook, Tumblr, Twitter, YouTube
18. Webfluential
Best For: Small, Medium, and Large brands and agencies
Channels: Facebook, X (Twitter), Instagram, YouTube, WordPress
Pricing: From $100/mo.
It’s an oft-repeated aphorism that you can’t be all things to all people. At least in the world of influencer marketing, Webfluential is proving that wrong. Yes, the platform offers matchmaking services for brands looking for their ideal influencers, as well as the tools to facilitate creative collaboration and post-campaign analytics. What differentiates Webfluential from its competitors, though, is the amount of thought they’ve put into the influencer side of the equation.
Most of the influencer marketing software services listed here will vet their pool of influencers thoroughly, with the best ones getting through the application process and receiving a listing in their database for their troubles. Webfluential goes several steps further, furnishing influencers with tools to be proactive in finding opportunities instead of sitting back and waiting for a knock on their virtual door. They can use their profile page on the platform to show their rates and a portfolio of past works. Webfluential also offers creatives access to their own analytics and reporting, and to use the stats gleaned from this as part of their profile. Quote-building tools allow them to send detailed proposals to any brand searches, but this isn’t limited to any specific campaigns already in the works.
An influencer with an established presence in any niche might have ideas of her own on the kinds of content she can produce. Even if no brands are looking for something that specifically fits that mold, Webfluential makes it possible to find the right companies to pitch ideas to. Traditional advertising agencies might spend years trying to get their feet in the door of a large company like Samsung or Coca-Cola (both customers of Webfluential), but any 20-something with a good idea and an impressively sized audience can give it their best shot and be assured that the right person will actually see it. Even in the new frontier of influencer marketing, this is a game-changing equalizer that puts creatives in the driver’s seat.
Key Features: Search/Discovery, Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis.
Integrations: WordPress.
Key Features: Search/Discovery, Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Facebook, Twitter, Instagram, Youtube, Wordpress
19. SocialBook
Best For: Medium and Large Brands
Channels: Instagram, YouTube, Twitch
Pricing: From $499/mo.
SocialBook can provide you with a ton of data about the major social channels that influencers use. It is very data-focused, particularly once you get down to the individual profile level. If you sort your results by Relevance, you’ll get some good results to analyze closer.
There is a considerable amount of data in the influencers’ profiles, both at the account level and on individual posts. This is especially good news with YouTube accounts, as it can be challenging to find detailed analytics for this platform. SocialBook uses a hybrid of encouraging influencers to register for their platform to gain access to more detailed data, combined with AI and predictive analysis, making informed guesses about those influencers who haven’t registered.
Although you might appear doubtful about using informed guesses, evidence shows that the predicted results are very accurate.
As you search through influencers, you can create and organize them into lists, and create Compare Lists to pit up to five of them against one another.
SocialBook has one particular advantage over the competition. It provides the mechanism for you to send direct messages to the Instagram accounts of those influencers who interest you. You can also do email outreach to many of the influencers too. You can send customized mass emails out to up to 500 of them at a time, and then send follow-up emails as part of a Drip Campaign. You can also use Coins (a SocialBook virtual currency) to donate to influencers, in the hope of attracting their attention.
Key Features: Search/Discovery, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing.
Integrations: SocialBook Checker for Chrome Plugin, API access (on Enterprise plan only).
Key Features: Search/Discovery, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing,
Channels: Instagram, YouTube, Twitch
20. Current
Best For: Businesses of all sizes
Channels: Not stated on their website
Pricing: Not stated on their website.
Current describes itself as a complete ambassador platform, engineered for growth. However, it has recently taken more of a look at influencer marketing and in 2021 purchased the influencer marketing platform, Peg. They now offer a product suite with professional-level software to drive profitable influencer and ambassador programs.
Current’s Ambassador Hub is at the heart of their offering. Ambassador Hub empowers you to recruit confidently, optimize your bottom line, and maximize your return. You can use it to create an authentic community that generates meaningful revenue for your brand. You can tap into your existing customers or explore Current’s database of over 5 million vetted ambassadors to grow your program.
You can build your ambassador program, run influencer marketing campaigns, and drive trackable sales using Current’s software. However, they also have a Payment Platform and extensive Messaging capabilities. You can use their Payments Platform to authorize payments, customize payouts, collect tax documents, and automatically distribute 1099’s to talent. Creators have the flexibility to receive payment via ACH or PayPal.
Current allows you to reach out to potential partners, communicate directly with your ambassadors and influencers, or chat with your entire community. Reach out to individuals on a one-to-one basis and empower your ambassadors to message your team with any questions. Alternatively, you can build your community and drive better engagement with a group chat that everyone can participate in.
Current provides comprehensive reporting to measure and optimize your success.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Ambassador Management.
Integrations: A custom API.
21. Grin
Best For: eCommerce businesses of all sizes
Channels: Facebook, Instagram, TikTok, X (Twitter), Twitch, YouTube
Pricing: On request. They do say that they offer multiple pricing tiers based on the level of a brand’s influencer marketing program and its individual needs.
Grin is end-to-end influencer marketing management software designed for eCommerce. With Grin, you get the systems and data you need, while retaining complete control of your influencer relationships.
You go through a five-step process when you use Grin:
- Import your influencers – upload your roster of Influencers, and Grin will build private profiles for everyone in your program. You can also discover new Influencers using their advanced search.
- Connect E-commerce, email, and Slack – Grin syncs all your influencer communication, tracks revenue, and notifies you when important things happen.
- Aggregate content. Attribute revenue – Grin uses Google Vision to analyze and categorize your branded content, making it easy to find what you need. With your store connected, Grin attributes revenue across your entire program.
- Automate recruitment. Run campaigns – Publish landing pages to manage inbound applications and automate outbound to recruit new influencers. Run highly targeted campaigns while tracking everything in the process.
- Send product. Manage payments – Import your products and let your influencers choose their style, Grin will track the delivery. Collect W2’s, track, and manage payments at scale.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance.
Integrations: Grin allows you to integrate much of your software, simplifying interactions with your influencers. This includes Shopify, Gmail, WooCommerce, Office 365, Slack, SMS, PayPal, and Magento.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
22. Humanz
Best For: Medium and Large brands; Agencies
Pricing: No monthly fees or subscriptions, and no specific term. You pay on a per-campaign basis, with Humanz taking their fees as a percentage of your budget – the higher the budget, the lower the rate. Contact Humanz for a quote.
Humanz is still relatively new (the company was founded in 2019), but already it has made waves. It’s not often that we give five stars, but, in this case, the software that they’ve created truly deserves it. In fact, they’ve raised the bar. Not only does it offer loads of features, but its interface is also easy to use.
One of its noteworthy features is a marketplace where brands can find influencers (there are already 50,000+ influencers registered on its platform). While you’re still free to work with any influencer, it just makes it easier if the influencers register on their platform so that you can centralize and streamline tasks such as scheduling, communication, and content approval.
Considering that Humanz has put in a lot of effort to ensure that the platform appeals to influencers, you probably won’t have a hard time convincing influencers to register. For example, it offers a mobile app for influencers where they can view all their data (the same info that marketers see).
For marketers, it offers just as much functionality and ease of use. The dynamic interface delivers well-researched results quickly, while its well-thought-out features offer all the standard information, but in context.
Another feature that deserves special praise is its campaigns. While it’s an in-depth process to create campaigns, it leaves no room for confusion, ultimately ensuring that you and your influencers are (and remain) on the same page.
Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable reports.
Integrations: Shopify app (the Humanz pixel which measures sales generated by creator partners in real-time, with or without coupon codes), Wix (Humanz Lite).
Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable reports,
23. Tagger Media
Best For: Large businesses and enterprises
Channels: Facebook, Instagram, X (Twitter), YouTube, TikTok
Pricing: On request. If you use Tagger via Sprout Social, it is a separate add-on to their existing plans.
Tagger began life as a music recommendation engine. However, before long, it pivoted to influencer marketing, utilizing the best parts of the existing software.
Tagger tracks more than 9 billion social conversations, relating to over 3.5 million influencer profiles, resulting in an incomprehensible amount of data. You could consider Tagger a full-fledged digital marketing research tool.
It has all the features of an influencer marketplace, along with much more. The platform’s focus on psychographics is what sets it apart. It’s built on a social listening feature that analyzes what people are talking about to understand their interests and affinities. Brands and agencies can get a very precise look into the kinds of content that will drive engagement with these audiences. It includes competitor research, where a wealth of information not only gives you insight into what’s been working for them but also serves as inspiration for your own campaign.
All past content is indexed, with sponsored content going back to 2013. You can sort, filter, and refine the results in any number of ways. Searches for influencers offer dozens of filters to refine results. Tagger’s data analysis engines give it the ability to “understand” an influencer’s followers enough that it can go and find “lookalike” audiences.
Tagger includes a robust reporting function. You can dive deep into your campaign posts to see how it all went.
Tagger was recently purchased by Sprout Social and is currently being integrated into their software.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research.
Integrations: Not stated on their website. If you use Tagger alongside Sprout Social (Professional Plan or higher) you will have various helpdesk, CRM, and Social Commerce integrations, including Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365, Marketo, Facebook Shops, Shopify, or WooCommerce.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok
24. Traackr
Best For: Midsize, enterprise and agencies
Channels: Facebook, X (Twitter), Instagram, YouTube, Pinterest, Tumblr, Blogs
Pricing: Traackr’s pricing is highly individualized, based on the customer and its needs. It doesn’t have set “plans” at a preset monthly price.
No IM platform would be complete without a deep analytics engine and a vast network of influencers. Traackr does not disappoint on either of those fronts, even if they don’t put that front and center in their marketing materials.
Instead, Traackr’s platform focuses on what they call Influencer Relationship Management, one of the few companies that acknowledges influencer marketing’s selling point: trust. With other software, finding influencers to represent a brand is a strict monetary transaction. A brand is paired with people who are authorities in a given space, and then it’s up to either an algorithm or one-on-one negotiation to set fees for sponsored posts. And there’s nothing wrong with that for short-term campaigns designed to raise awareness of a single project or sell a product.
Traackr can do all of these things, but its primary focus is on the brands it works with earning “lasting influence.” The platform allows for social listening of its influencers, allowing brands to engage with them and their audiences in meaningful ways that foster familiarity and build trust. This focus, along with scores of data that can be used to visualize your influence network, can open up doors to still more influencers, upstream and down. You won’t just connect with audiences, but also the people who influence your influencers, opening up entirely new connections and networks you might otherwise have missed.
Companies like HP, Forbes, EMC, Intel, and Travelocity have all successfully expanded their reach using Traackr.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research.
Integrations: Traackr integrates with a variety of eCommerce (including Shopify), email, and payment software. You can also integrate Traackr within your organization’s login process with their single sign-on solution (SSO). You can integrate all your influencer programs’ data together in one place to uncover new insights by leveraging Traackr’s data lake.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
25. Aspire (formerly AspireIQ)
Best For: Large businesses and agencies
Channels: Instagram, YouTube, Facebook, X (Twitter), Pinterest, Blogs
Pricing: Pricing is customized, although Aspire offers three levels of service (Basic, Pro, and Enterprise).
The Aspire platform takes a more hands-off approach than previous entries on this list. The company describes it as a self-service platform that offers access to over 150,000 influencers across major social media platforms. This makes it a good fit for agencies, or brands that create their own marketing campaigns in-house. However, if you prefer a more hands-on approach, Aspire also offers agency services, and their in-house team can professionally manage influencer programs of any size.
Using a sophisticated machine-learning engine, Aspire constantly adds information about its influencers based on their social media output. It gathers information on posts, content quality, engagement, and even the sentiment behind the comments—all of which drive the software’s matching algorithm. When agencies or brands look for influencers to suit their needs, all this information is parsed as the software matches them up. Once matched, the Aspire interface makes it easy to pitch ideas to hundreds of influencers at once and manage responses from a single dashboard.
Keeping with the all-in-one goal of the platform, Aspire also has a solid focus on the actual creation of content. Called the Creator Collaboration Toolkit, the platform streamlines the process of working with influencers. Roles and tasks can be assigned, while built-in tools assist with the creation and management of each piece of content. You can then track each campaign’s progress, monitoring its reach and the ensuing engagement with audiences.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification.
Integrations: Many, including Outlook, Gmail, Impact, Shareasale x Awin, Gorgias, Slack, PayPal, Klaviyo, WooCommerce, Shopify, Chrome Extension, and various social networks.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
26. CreatorIQ
Best For: Large Brands, Agencies
Channels: Facebook, Instagram, X (Twitter), YouTube, Pinterest, Twitch, Blogs
Pricing: CreatorIQ doesn’t publicize its pricing, so you will need to approach them for a quote.
CreatorIQ is genuinely end-to-end, with an interface that’s polished and efficient. It has an exhaustive feature set, including everything you would expect of an influencer marketing platform. It was named as Best Influencer Marketing platform at the 2019 MarTech Awards.
CreatorIQ can boast a list of clients that includes Disney, Tiffany & Co., Unilever, Dell, and Ralph Lauren.
CreatorIQ integrates directly with social platform APIs, however, once you select your preferred influencers, it can access much more data than is available publicly. It offers a white-labeled, fully customizable portal where invited influencers can register with you and go through an onboarding process. During this process, the influencers agree to allow CreatorIQ to access detailed information about their social posting, making CreatorIQ’s profiles very detailed indeed.
As you build out your network, you effectively create your own private marketplace. Influencers don’t log on to CreatorIQ to find opportunities; they log onto your portal to see what your brand has going on.
You can use your portal to create campaign briefs, broadcast them, move ahead with your campaigns, approve or deny content, and issue payments. It looks, feels, and acts like a private influencer marketplace. The portal is also the chief mechanism for seeing campaign reports. These reports are dynamic, so you can filter and sort the information any way you’d like. Reports are composed of widgets, so you can customize them to show what you desire.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing.
Integrations: PayPal, Shopify, Amazon, Google Analytics, DocuSign, Looker, Tipalti, Tableau, Avantlink, CJ Affiliates, Impact.com, AWIN.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
27. impact.com
Best For: Small, medium, and large businesses and agencies
Channels: Instagram, TikTok, YouTube, and Facebook
Pricing: impact.com doesn’t publicize its pricing, so you will need to approach them for a quote.
Impact.com offers far more than just influencer marketing software. Indeed, they describe themselves as a partnership management platform, offering services to help brands organize their partnerships for influencers, retail, brand-to-brand, affiliate, commerce content, ambassadors, creators, Fintech, SaaS, and travel.
Aimed at brands of all sizes as well as agencies, impact.com is a truly powerful end-to-end influencer marketing software. Not only is it packed with features, but its user interface is also similar to how marketplaces operate.
It offers many storefront integrations, making it a great choice for eCommerce. These integrations make it easier to share products and promo codes with influencers. If you’re interested in going this route, impact.com will handle attribution, reporting, and payouts.
Alternatively, if you want to focus more on creating influencer-generated content (IGC) than generating sales, you’ll appreciate features like the media vault, its massive global opt-in network with qualified creators, and step-by-step workflows. After creators have shared their content live, impact.com will automatically gather all social metrics. This means that you don’t have to search for stats. Combine this data with its machine learning-based fraud scoring and you can feel reassured knowing that you have quality assurance measures that you can rely on.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing.
Integrations: Multiple – Impact.com encourages integration with a Technology Partners Program. Some of the most popular include Shopify, BigCommerce, Adobe Magento, ChargeBee, HubSpot, Recharge, Stripe, and WordPress.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Expert Recommendations for Influencer Marketing Software
When you examine the websites of the above influencer marketing software services, you find numerous case studies and testimonials from happy customers. And a (genuine) glowing testimonial from somebody who’s successfully used a piece of software has to be the ultimate guide to whether it is fit for purpose. Brands now have many options for influencer marketing software and aren’t likely to persist for long with anything that doesn’t meet their needs.
For example, Greg Connelly (Founder & CEO at Trifecta) states that
“GRIN integrates everything into one, refreshingly intuitive suite, allowing my team to accomplish much more in a fraction of the time.”
Similarly, Andrea Faulkner Willams (Co-Founder & CEO at Tubby Todd) declares
“Finding GRIN was one of the biggest tools for our business to scale. We were able to take this one sales channel of influencer marketing and make it multiple sales channels.”
Tyler Stample, Managing Partner at Digital Ventures Inc, goes one further, by explaining why he likes the Influence.co software:
“Instead of making tedious spreadsheets with names, contact info, stats and categories I now use this tool to grab info since it's conveniently all in one place. Influencer research and outreach has never been easier!”
Brittany Alfinito, Marketing Coordinator of ZeroWater observes
“I love that new customers are coming to our brand organically because of Creator.co's campaigns. We partnered with creators who were familiar with our products and genuinely wanted to share our products with their friends, family, and community."
Brad Farrell, CMO, of Beekman 1802 focuses on how his preferred influencer marketing software helped him find the most suitable influencers:
“Traackr shows us who aligns and performs best for us and our competitors so we can invest our resources confidently.”
Maor Chen, Digital CEO of Mccann, was clearly impressed with Humanz (to which our reviewer gave a 5-star rating). He wrote,
“Humanz has had a profound impact on our campaign management process. We can find the perfect influencers at the click of a few buttons, and we no longer have to allocate vast amounts of resources to scan social media to find the perfect team.”
This strongly emphasizes the main advantage of using influencer marketing software – it can save you considerable time and resources, and easily pay for itself.
Klear commissioned Forrester to carry out a Total Economic Impact report based on their influencer software. To create this, Forrester interviewed five representatives with experience using Klear and aggregated the interviewees’ experiences into a single composite B2C organization (with 10 million customers and $1 billion in revenue per year). By using Klear, the composite customer saved $40,000 per year in third-party agency expenses. Forrester found that by being able to work with relevant creators (as found using Klear) and making more effective influencer selections, the organization was able to improve results to be three times higher than previously. Overall, Forrester found that the composite organization received benefits of $3 million over three years, versus costs of $737,100, giving a net present value (NPV) of $2.26 million and a return on investment (ROI) of 307%, as shown below.
Source: meltwater.cdn.prismic.io
Of course, it isn’t just the brands who love working with quality influencer marketing software. In many cases, the influencers (and other creators) do too. For example, on #paid, Ilana Dunn —@seeingotherpeople says,
“On #paid I’m able to partner with incredible brands that allow me to be creative and use my voice and style when it comes to creating content that I know will resonate with my audience and make an impact.”
Wrapping Things Up
The shape of influencer marketing has changed a lot in the past few years. Brand planning to incorporate influencer campaigns in their future marketing strategies must evolve to adopt these changes.
Some of them include:
- Working with micro-influencers. Celebrities and mega-influencers don’t do it for every business. If you need someone with an engaged audience in your particular niche, a micro or nano-influencer is your best bet.
- Working with multiple influencers. Don’t settle with one or two influencers. Collaborate with a few to ensure you’re reaching most, if not all, sub-segments of your audience.
- Analyzing results. Influencer marketing can often take time to take off. Don't give up too quickly. Keep track of your campaigns and analyze the results regularly.
- Measuring different metrics. Not all brands use ROI as the main metric. Some opt for impressions, while others focus on brand mentions. Go through our report to learn more about this trend.
It can be hard to stay on top of new influencer marketing trends. That’s why we recommend using our Influencer Marketing Benchmark Report as a standard. It’s updated every year to include new trends and insights.
Use the report to see how your influencer campaigns measure up against industry standards and make necessary adjustments.
Frequently Asked Questions
What is influencer marketing software?
Influencer marketing software are online tools that make the influencer marketing process easier for brands. Before the arrival of influencer marketing software, it could take brands a considerable time to discover potential influencers, develop relationships with influencers, and run campaigns. Finding suitable influencers was particularly difficult if you didn’t already have inside industry knowledge.
What platform is most used for influencer marketing?
These are some of the most popular and most powerful platforms used for influencer marketing:
- Grin
- Creator.co
- Brandwatch
- Upfluence
- Viral Nation
- LTK
- IndaHash
- Klear
- Influencity
- Skeepers
- #paid
- Kolsquare
- NeoReach
- Mavrck
- Refersion
- influence.co
- Viral Nation Secure
- BrandConnect
- Webfluential
- SocialBook
- Current
- Humanz
- Tagger Media
- Traackr
- Aspire
- CreatorIQ
- impact.com
Is Traackr a paid service?
Traackr is a paid service, and you can use it through annual and multi-year subscription services. For the specific price, you need to talk to Traackr directly. Traackr’s platform focuses on what they call Influencer Relationship Management, one of the few companies that acknowledge influencer marketing’s selling point: trust.
Is the Influencer marketing hub legit?
Influencer Marketing Hub is a site that provides resources and tools to both influencers and marketers. The site provides a comprehensive and deep dive into the world of influencer marketing.
Who uses influencer marketing?
More than two-thirds of North American retailers use Influencer marketing for their marketing strategies. Almost half of U.S. and U.K. digital marketers spend around 10% of their marketing and communication budget on influencer marketing.
