Top 31 Facebook Ad Agencies in the World

Meta's ad revenue is well over $131 billion, pointing to the immense potential that the platform holds for businesses.

However, Facebook ads can be quite complicated, particularly if you want to go into highly detailed targeting. Many businesses find it easier to have professional assistance when they choose to advertise on the platfices they offer. In terms of Facebook ads, the agency takes a strategic approach to the service. orm, turning to one of the Facebook ad agencies.

Some of these agencies have a narrow focus, concentrating solely on paid social media marketing. Others consider themselves more general and add social media advertising (on Facebook and elsewhere) to a comprehensive roster of advertised activities.

We discuss both types in our selection of the best Facebook ad agencies below.

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Top Facebook Ad Agencies:

Top

facebook ad agencies

2024

1. Disruptive Advertising

Location: Pleasant Grove, Utah, USA

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Crossover Symmetry, Three Bird Nest, Black Clover

Disruptive Advertising is among the top Facebook ad agencies in the world, with its award-winning in-house team and multiple accounts of success with names as big as KPMG. The agency’s distinguishing feature is its commitment to ensuring compatibility with clients.

Disruptive Advertising

Disruptive Advertising aims to exclusively work with clients who align with their core values and have similar expectations. In 2024, the agency introduced its “try before you buy offer,” which provides a free strategy to potential clients interested in putting Disruptive’s services to the test.

Disruptive’s new offer

Once Disruptive’s team assures that the client qualifies for their services, the Facebook ad campaign is set in motion. An example of Disruptive Advertising’s Facebook ad expertise in the campaign the agency ran for KPMG Spark, a bookkeeping and accounting software for small businesses.

Before the agency stepped in, KPMG Spark was relying on the marketing expertise of its parent company. The campaign was lacking as the parent company’s team focused on a broad strategy that failed to target KPMG Spark’s specific audience.

KPMG Spark Facebook ad

Disruptive Advertising took over and built a paid Facebook campaign for KPMG Spark from scratch. With highly targeted Facebook and LinkedIn ads, Disruptive Advertising was able to generate 2x return on investment (ROI) and $1.4 million in revenue for the brand.

KPMG case study results

Similarly, Sports Cards Zone also partnered with Disruptive Advertising to maximize its revenue. The agency created creative Facebook and Amazon ads for the company, resulting in $381k in campaign revenue.

Sports Cards Zone case study

Key Services

The thing about Facebook ads is that if they are not backed by a solid strategy, most of the potential conversions fall through the cracks. Disruptive Advertising ensures that this does not happen.

Disruptive Facebook advertising

As a Facebook Business Partner, they’re a great choice for clients who want to zoom in on Facebook specifically. The team at Disruptive starts the Facebook ad campaign with a thorough audit of the client’s digital marketing strategy.

They identify the gaps and loopholes in the current strategy and come up with a tailored plan to fill those gaps. And they’ve got a top-notch design team in-house to ensure superb creatives for every strategy. Furthermore, they’re not the type to sit back after launching a campaign. The team at Disruptive reviews the campaigns on a weekly basis, tweaking the ads and targeting until they can achieve the lowest cost and highest yield.

One of the best parts about Disruptive’s approach is that there’s little to no ad waste. Matt Burgener, the former chief marketing officer at Copart, says,

“Disruptive hates wasting money as much as I do! They are savvy at figuring out how to make PPC work for my business.”

The Disruptive Difference

Disruptive Advertising doesn’t only talk the talk; it actually walks the walk, too. For example, in the case of KPMG Spark, the client believed they might get better results with another agency at half the cost.

So, they did a two-week pilot project with this other agency, only to find that it could not beat Disruptive Advertising’s results.

KPMG Spark case study comparison

After putting utmost effort in creating the campaigns, Disruptive also monitors them continuously. The agency optimizes its clients’ Facebook ads to achieve the highest yield at a minimal cost.

It’s this dedication to client objectives that has gotten 90+ clients to stay with the agency for over four years. Since Disruptive Advertising manages over $450 million for clients in ad spending per year, clients can rest assured they’re in good hands.

Disruptive Advertising

New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.

Company

Channels

Services

Company

50+

Utah

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+

Channels

Facebook

Instagram

Snapchat

TikTok

Twitter (X)

Services

Content Creation

PPC Management

Email Marketing

SEO

Social Media Management

Facebook and Instagram Advertising

eCommerce

B2B

SEM (Search Engine Marketing)

Google Ads Management

Microsoft Ads Management

Paid Search

Website optimization

Minimum Campaign Size: $5.000+

Disruptive Advertising

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2. SmartSites

Location: Paramus, New Jersey, USA

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Podiatry Center of NJ, Melrose, Hat Heaven

SmartSites is one of those agencies that prefer to take a broader marketing focus. That being said, the agency is a Meta Business Partner, making it a great choice if you simply want to focus all your attention on Facebook.

In addition to this prestigious title, it has also been recognized by review sites like GoodFirms, UpCity, and DesignRush for its Facebook marketing services. The recognition is well-deserved since SmartSites has exhibited its expertise through various successful campaigns.

SmartSites PPC marketing

The one the agency did for Classic Audi, a family-owned dealership selling Audis in the tri-state area, is a must-mention. Working with enterprises comes with the challenge of strict approval processes and highly regulated products.

Classic Audi updates its monthly promotions and deals on its website. SmartSites worked alongside it by developing direction pages to bring more in-store visitors. The agency also designed a PPC campaign that resulted in an 84% decrease in cost-per-click (CPC) and a 312% increase in paid clicks.

Classic Audi case study results

The success of this campaign proves that SmartSites can work with businesses and campaigns of any size.

Interestingly, the agency knows how to capture every targeting angle, even when it comes to unconventional business types, such as a recreational club catering to dogs.

Club Barks (10 points for the name), a doggy daycare, wanted to promote its name to increase business. SmartSites set up geo-targeted Facebook ads for the pet care servicer, aiming at its customers in New Jersey.

Plus, the agency set up conversion tracking to gauge which of the club’s services was performing the best. Then, it shared the insights with Club Barks to help them optimize services.

Club Barks case study results

The campaign was a massive success, with a 1,800% increase in conversions.

Key Services

SmartSites uses its proprietary tools to analyze campaign data to make smarter and faster decisions. The agency’s reporting is transparent and detailed to help clients uncover useful insights.

SmartSites paid social services

When running Facebook ad campaigns, SmartSites accounts for everything, including geographical location, gender, age, and device type. SmartSites’ certified PPC experts target the clients’ exact audiences, be it to decrease acquisition costs or increase leads.

While most other agencies mainly focus on eCommerce PPC marketing, SmartSites also provides national and local PPC services. Local businesses that want to leverage Facebook Ads will find SmartSites’ strategies especially useful.

What sets SmartSites apart is that the agency has been doing this for years. It has developed expertise across industries. So, when it runs a Facebook Ads campaign, it doesn’t limit analysis to common key performance indicators (KPIs).

SmartSites campaign analytics

Instead, SmartSites takes data from over a billion data points to really refine clients’ Facebook marketing efforts. And, because SmartSites works with businesses of all sizes, the agency can assist you with any aspect of your Facebook advertising needs. The agency has tools and professionals to take on any task, from minor ones like helping you master post consistency to developing and launching entire Facebook campaigns.

Since SmartSites also offers other services like web design, organic SEO, email marketing, and social media, the agency can supplement Facebook Ads with other tactics.

For example, when running a PPC campaign for Baldwin Filters R Us, SmartSites also developed a website and a logo for the company. On top of that, the agency optimized the company’s checkout process. All these tactics increased the ROAS by 27%.

Baldwin Filters R Us case study

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rat...

Company

Channels

Services

Company

50+

New Jersey

Best for:

Small and Medium Size Businesses

Minimum Campaign Size: $1.000+

Channels

Amazon

Facebook

Google

Google Ads

Instagram

Snapchat

TikTok

Twitter (X)

YouTube Advertising

Services

Website Design & Development

PPC Management

Paid Search (Google Ads, Microsoft Ads)

Paid Social (FB/Instagram, Twitter, LinkedIn, TikTok, etc.)

Organic SEO

Email Marketing

Social Media Management

Minimum Campaign Size: $1.000+

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rat...

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3. Thrive Internet Marketing Agency

Location: Headquartered in Dallas, Texas, with numerous other offices across the US

Minimum campaign size: $1,000

Industry: Education, finance, medical, home services, and manufacturing

Notable clients: Nationwide Construction, Max Mechanical, Superior Plastics

If you’re a regular reader of Influencer Marketing Hub, you would be familiar with Thrive by now. It’s one of the top marketing agencies across various services. From digital marketing to web design to PPC management, Thrive basically does it all.

As for Facebook marketing, Thrive does a stellar job of it as well. The agency provides both organic and paid Facebook marketing services, giving businesses a complete solution for their social media needs.

Thrive Facebook marketing

An excellent example of this hybrid approach is the campaign Thrive ran for a EMF Mitigation device manufacturer. Apart from Amazon ads and organic social media marketing, Thrive also managed PPC advertising for the company.

The agency’s PPC services included keyword research, full account audit, ad strategy, landing page review, bidding strategy, and campaign monitoring.

On the whole, the campaign was an absolute success, as the company got 250,000+ new website users. The bounce rate also decreased by 49.8% and the average time on page went up to 2 minutes 26 seconds.

Campaign highlights

As for Facebook specifically, the company has 9,732 new followers and has reached more than 4,500,000 people on the platform.

Campaign results

Thrive’s specialty lies in its commitment to the client’s goals to a point that the agency would build a new Facebook page from scratch if need be. That’s exactly what it did for a law firm.

Not only did Thrive create a new Instagram and Facebook page for the client but used a collection of paid and organic social media efforts to deliver excellent results. The client only had $100 to spend per month for its follower growth campaign.

Law firm case study results

Thrive made the best of this small budget and increased the law firm’s engagement rate by 5.7% with its strategic approach.

Key Services

Thrive is a full-service digital marketing agency, and PPC and social media marketing are just some of the many services they offer. In terms of Facebook ads, the agency takes a strategic approach to the service.

Thrive marketing

For brands who are running ad campaigns for the first time, Thrive takes on the task of audience identification. The agency assesses its clients’ audiences and decides how best to use Facebook’s targeting capabilities to reach them.

Then, Thrive creates an impactful strategy tailored to the client’s requirements and campaign objectives. Thrive also creates content for paid posts.

Thrive’s services

Facebook ad experts reveal that image and video posts tend to do better than text-based ones. Thrive understands this and knows how to follow the trends that are happening to stay relevant in the sea of Facebook advertisements.

As for the specificity of ads, Thrive can help manage everything from format selection and ad copywriting to ad scheduling and budget management. The agency also monitors these campaigns to recognize opportunities for improvement and act upon them promptly.

Thrive portfolio

Thrive uses a myriad of data-tracking tools to get insightful analytics that help measure the ad performance. The agency’s team is one of the best out there. Not only is it experienced and professional, but it also has expertise working with clients from different industries.

Thrive Internet Marketing Agency

Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction th...

Company

Channels

Services

Company

10 - 50

Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio,

Best for:

Enterprises, Large and Small brands

Minimum Campaign Size: $1.000+

Channels

Blog

Facebook

Instagram

Twitter (X)

YouTube

Services

Amazon Ad Management

PPC Management

Email Marketing

Social Media Management

Social Media Marketing

SMS Marketing

SEM (Search Engine Marketing)

Reputation Management

eCommerce Web Design

eCommerce Marketing

Amazon SEO

Minimum Campaign Size: $1.000+

Thrive Internet Marketing Agency

Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction th...

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4. Moburst

Location: New York City | San Francisco | Tel Aviv | London

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Samsung, Shopkick, Mailwise

Moburst started out as an app agency, but its suite of services has grown to include innovative solutions for social media and all other aspects of digital marketing. As a mobile-first agency, Moburst optimizes your Facebook mobile ad assets in a way that will convince visitors and followers to take specific action.

Moburst services

It examines the best posting times for the ad, the type of ad format that users engaged with the most, and what kind of offer or call to action resulted in the highest excitement levels. Its team then reports and tweaks its strategy as necessary to ensure the growth of the client’s posts increases over the previous month.

That’s precisely why Redefine Meat chose Moburst to spearhead its global expansion and help with the launch of products in four European countries. The first step was to raise awareness of the brand and generate a customer base in each of the new countries, and what better way to reach potential customers than through social media?

The Facebook campaign achieved remarkable results. It garnered 82.5 million impressions and 1.5 million engagements, marking an increase of over 15,000%. These efforts significantly boosted brand visibility and engagement, creating substantial anticipation and interest among potential customers.

Redefine Meat review

Additionally, the campaign successfully built a waiting list of over 50,000 subscribers eager to try Redefine Meat’s products upon launch.

The agency has also used hyper-targeted PPC campaigns for other clients. For example, Pink Park, a parking app, partnered with Moburst to increase downloads.

Pink Park case study results

By optimizing more than 2,000 mobile ads across the company’s micro-customer segments, Moburst ensures the message reaches the entire audience base. The results were top-notch, with Pink Park seeing a 20% boost in monthly ROI.

Key Services

Unlike some other agencies on our list that offer PPC or paid social as dedicated services, Moburst takes a more combinative approach. The agency provides two services in which Facebook Ads are included: social media management and social strategy.

In both cases, Moburst curates the right mix of content and paid posts for its clients. The selection is based on reaching expansion and conversion goals.

From a paid perspective, the agency pinpoints the best place and way to spend ad money. Further, it identifies metrics that it also tracks to measure the campaign’s success.

Moburst’s social media approach

When it comes to Facebook Ads, Moburst doesn’t limit itself to merely understanding your objectives. The agency also conducts competitor analyses for clients so that they know what their competitors are doing in both paid and organic social.

Moburst also analyzes what’s working for them and what seems to be a waste of time and money. The agency then designs client campaigns accordingly.

Moburst’s excellence lies in its result-driven approach. Everything the agency does is backed by quantifiable KPIs. Clients get regular progress reports that highlight growth areas, new opportunities, and impressive numbers.

Moburst’s approach

Moburst also has long-term relationships with major social media platforms. These partnerships give the agency an edge since Moburst is the first to hear about new features and insights.

Based on this data, Moburst then keeps its client’s campaigns up to date.

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client...

Company

Channels

Services

Company

10 - 50

New York, Florida, London, San Francisco, Israel

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+

Channels

Blog

Facebook

Google Ads

Instagram

Snapchat

TikTok

Twitter (X)

YouTube

YouTube Advertising

Services

Content Creation

PPC Management

Email Marketing

SEO

Social Media Management

Facebook and Instagram Advertising

Video Marketing

YouTube Strategy

YouTube Optimization

Youtube Marketing

Influencer Marketing

YouTube Advertising

Digital Marketing

Social Media Marketing

Social Ads

Paid Ads

Branding

Ad Creative

Facebook Ad Buying

Google Ad Buying

Tik Tok Ad Buying

Pinterest Ad Buying

User Acquisition

Mobile App Performance Marketing

Ad Creatives Production

Website optimization

eCommerce

B2B

LinkedIn Advertising

Social Media Strategy

B2B Influencer Campaigns

Social Media Content Creation

Paid Social Creative Production

Organic Social Media Marketing

Market Intelligence

Minimum Campaign Size: $5.000+

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client...

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5. Iron Roots

Location: Austin, Texas, USA

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Netflix, Stanford University, Gillette

As a full-service paid advertising agency, Iron Roots offers comprehensive campaign strategy, creative, targeting, and ongoing optimization.

The entire team, based in Austin, works in house and includes: campaign strategists, copywriters, designers, video pros, and dedicated project managers. The client experience is entirely guided by their team of experts, simplifying communication to allow for a close working relationship.

As Iron Roots has such a versatile team, it means that they can take care of all aspects — writing, designing, and publishing — for a unified approach. The team also has the expertise to tackle more technical details like budget allocations and bidding strategy across Facebook and other major ad channels.

Pros and cons:

Experience working with global brands
Services are expensive

Iron Roots

Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department...

Company

Channels

Services

Company

10 - 50

Austin, TX

Best for:

Startups and enterprises

Minimum Campaign Size: $5.000+

Channels

Facebook

Instagram

Twitter (X)

YouTube

YouTube Advertising

Services

Full service Strategy and creative

Social media management

Content production

Paid social advertising

Community Management

Minimum Campaign Size: $5.000+

Iron Roots

Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department...

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6. Sociallyin

Location: Atlanta, Georgia, USA

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: TikTok, Nikon, Samsung

Sociallyin is a social media-first agency. They help clients expand and control their engagements on social media through strategy, content production, community management, paid social advertising, and influence management services.

The agency’s motto is that you should stop paying for ad waste. Instead, Sociallyin uses a concoction of data and strategic insight to ensure its clients always get the highest returns on ad spend.

Its team conducts an analysis of the client’s current ad strategy and uses the information to launch a highly-targeted Facebook ads campaign that reaches the client’s audience. The agency also uses the client’s existing email lists to engage potential and current customers.

For example, Sociallyin was faced with the challenge of running a paid ads campaign for Runway Rogue, a makeup brand. The challenge was that the company wanted to maintain a 2x return on ad spend (ROAS).

Sociallyin offered both paid ads management and content creation services to the company. The agency created content for the client’s younger audience and then used retargeting ad campaigns to get more checkouts on their website.

As a result, the conversion rate went up by 12.6%, and the client achieved a 2.5x ROAS.

Runway Rogue case study results

Clinical Trial Media, a global patient recruitment company, also wanted to increase their website traffic, but on a larger scale. Being in business since 1995, the company had a strong presence in the offline market but traditional marketing wasn’t cutting it for them anymore.

Clinical Trial Media case study results

Sociallyin handled ad campaigns worth $2 million, and that too with ultimate success. The results spoke for Sociallyin’s expertise, as the campaign was able to generate 90,000 leads for the brand.

Key Services

Sociallyin’s paid ads services are backed by the agency’s long-term experience and industry knowledge. Creating and running ads isn’t all that the agency does.

Its experts also keep a close eye on every interaction and click to understand which ads work and which don’t. They constantly monitor different metrics related to social media ads. When required, they also experiment with new strategies to find what works best for each client.

Sociallyin paid media services

Sociallyin excels in audience targeting by leveraging advanced social media tools and data analysis to connect with precise demographics. Their team thoroughly analyzes online behavior, interests, and engagement patterns to tailor ad campaigns that resonate the most with the target audience.

By using detailed criteria such as age, gender, location, and industry, they ensure that each Facebook campaign reaches the right people at the right time. This strategic approach not only enhances ad spend efficiency but also maximizes each advertising effort’s impact, ensuring better results and higher ROI for their clients.

Sociallyin is also committed to innovation, incorporating new advancements and trends into its clients’ campaigns. Unlike some other agencies that have set contract periods, Sociallyin is quite flexible.

Sociallyin studio

The agency tailors the length of client contracts to the scope of their campaigns and the time required to achieve the client’s desired results. If needed, it can also step in to provide additional services like organic social, ROI analysis, creative production, and content creation.

When working with Sociallyin, brands don’t even have to worry about creating their own Facebook Ads creatives. Sociallyin has an in-house studio where everything from hair and makeup to styled sets and talent is available for companies to choose from. It’s simply a matter of asking for what you need, and the agency will deliver.

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

Company

Channels

Services

Company

50+

Atlanta

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+

Channels

Facebook

Instagram

TikTok

Twitter (X)

YouTube

Services

Social Media Management

Influencer Marketing

Social Media Strategy

Community Management

Content Production

Paid Social Advertising

Social Selling

Minimum Campaign Size: $5.000+

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

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7. WEBITMD

Location: Los Angeles | Miami | Sydney | London

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Ryanair, FCUK, Hyatt

WEBITMD distinguishes itself through a comprehensive, multi-channel approach to paid media management, specializing in Facebook Ads. The agency is characterized by a robust, three-step process that begins with an in-depth onboarding and buildout.

The initial deep dive involves an intricate exploration of the client’s business model, challenges, and opportunities, followed by an analysis of competitive and historical data. This thorough groundwork facilitates the creation of holistic campaigns characterized by customized landing pages, CRM integrations, and creative content, meticulously tailored to align with growth objectives.

The agency’s expertise is particularly manifested in the execution phase, where campaigns are strategically deployed across search, social media, display and video, and marketplaces to foster awareness and drive conversions. A dynamic approach ensures that each campaign is optimized to meet prospects at various touchpoints, enhancing visibility and engagement. The agency is committed to not just generating likes and follows on social media platforms like Facebook, but ensuring a positive return on ad spend, building brand awareness and growing the client’s pipeline with targeted, top-of-the-funnel traffic.

Pros and cons:

They’re a Meta Business Partner
Communication can be improved

WEBITMD

WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency.

Company

Channels

Services

Company

10 - 50

Los Angeles, Miami, London, Sydney

Best for:

Small and Medium-sized Businesses

Minimum Campaign Size: $5.000+

Channels

Facebook

Google

Instagram

YouTube

Services

The WEBITMD Growth Stack

eCommerce Marketing

Fractional CMO

HubSpot Implementation

Klaviyo Implementation

HubSpot Automation

HubSpot Marketing / Sales Trainings

Paid Media Management

Facebook and Instagram Ads

Google Ads

LinkedIn Ads

YouTube Ads

Creative Ad Design

Content Marketing

Email Marketing

Marketing Automation

Sales Coaching & Training

SMS Marketing

Branding

Messaging & Positioning

Web Design & Development

eCommerce Web Development

Minimum Campaign Size: $5.000+

WEBITMD

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8. Lyfe Marketing

Location: Atlanta, Georgia, USA

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Domino’s Pizza, Hilton Hotels & Resorts, Egyptian Magic

LYFE Marketing specializes as a social media marketing and management agency. They offer social media services, search engine services, and website design services and can manage social media networks such as Twitter, Facebook, and Instagram on your behalf.

They recognize that Facebook is one of the major social media platforms where many of your very own customers went for advice, images, and reviews before they found you. Updated Facebook pages are imperative when consumers are on the hunt for a new product or service to meet their needs.

LYFE Marketing believes that when you have an agency do your Facebook management for you, it opens up doors for you to focus on other parts of your business that need your attention. Their team uses a five-step process that includes ad strategy development, optimization, and reporting. You’ll also be assigned an experienced social media manager to your account for better results.

Pros and cons:

Variety of social media ad packages available
Difficulty sticking to deadlines

Lyfe Marketing

A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.

Company

Channels

Services

Company

10 - 50

Atlanta

Best for:

Small and Midmarket Businesses

Minimum Campaign Size: $1.000+

Channels

Facebook

Instagram

Twitter (X)

Services

PPC Management

SEO

Social Media Management

Minimum Campaign Size: $1.000+

Lyfe Marketing

A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.

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9. NinjaPromo

Minimum campaign size: $5,000

Industry: B2B, fintech, crypto, SaaS, eCommerce, gaming, eSports, and mobile

Notable clients: Dash, BitForex, IronFX

NinjaPromo’s mission is to bring the “personal to digital” by creating powerful content that connects brands with their target audiences. Because its social media team offers 24-7 community management, the company has become a sought-after and multi-awarded marketing agency.

NinjaPromo helps brands succeed on Facebook by developing a strategy that combines highly engaging content, targeted ads, and campaign progress tracking. The agency depends on data to optimize your Facebook presence and hit your targets. Everything kicks off with in-depth research and audience targeting and ends with reporting and ongoing improvement.

Pros and cons:

Emphasis on data, A/B testing, and content optimization
Communication can be improved

NinjaPromo

Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.

Company

Channels

Services

Company

50+

London, New York, Dubai, Singapore, Hong Kong, Vilnius

Best for:

Enterprise, Small and Midmarket Businesses

Minimum Campaign Size: $5.000+

Channels

AppLovin

Blog

Facebook

Google

Google Ads

Instagram

Medium

Podcast

Quora

Snapchat

TikTok

Twitter (X)

YouTube

YouTube Advertising

Services

SEO

Branding

Paid Social

Paid Media

Web Design

Social Media

PR & Outreach

Video Marketing

Lead Generation

Video Production

Mobile App Design

Influencer Marketing

Website Development

Marketing Subscription

Blockchain Development

Mobile App Development

Community Management

Minimum Campaign Size: $5.000+

NinjaPromo

Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.

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10. Vireo Video

Location: Vancouver, Canada

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Eckhart Tolle, The Novus Center

Vireo Video is primarily a video marketing agency specializing in video marketing and advertising on YouTube. However, they also offer video advertising services for Facebook.

Their expertise in social media marketing and video advertising on Facebook is an invaluable last step to achieving your content marketing objectives. Based on their findings from an initial scoping phase, they leverage new ways to capture the online audiences you’ve previously struggled to reach and test new audiences with high acquisition potential. These findings also inform the campaign structures, target keywords and phrases, and ad copy for a pilot campaign.

Vireo Video makes a point of never jumping headfirst into a video marketing campaign without testing the waters. They set up campaigns to thoroughly test a range of targeting strategies and demographics to predict CPCs and CPAs for your offering.

Once this pilot phase is complete, they present the results and suggest an informed strategy and budget to help you achieve your desired goals. Their campaign management includes regular A/B ad testing, copy and targeting overhauls, and implementation of any new strategies released by Facebook.

Pros and cons:

5+ years experience
Focuses only on video

Vireo Video

Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and kno...

Company

Channels

Services

Company

10 - 50

Vancouver

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+

Channels

Google Ads

YouTube

YouTube Advertising

Services

Video Marketing

YouTube Strategy

YouTube Optimization

Youtube Marketing

YouTube Advertising

Minimum Campaign Size: $5.000+

Vireo Video

Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and kno...

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11. Audiencly

Location: Düsseldorf | Hamburg | London

Minimum campaign size: $5,000

Industry: Gaming, lifestyle, and technology

Notable clients: ExpressVPN, Panasonic, NordVPN

Audiencly works with brands and influencers to build and maintain their social media presence. Its story began in 2018 creating ad campaigns in the gaming sector.

With several viral ad campaigns behind its belt, it shifted its focus and now also creates ad campaigns for brands from various segments. It also develops strategies for your promotion in the areas of PPC advertising, display ads, and branded content. Amongst the channels it works with is Facebook.

It doesn’t matter which pricing model you prefer — CPA, CPC, CPI, or CPM, they’re comfortable creating and executing all types of online marketing campaigns. Thanks to connections with over 5,000 influencers, Audiencly is a great choice if you want to combine Facebook ads with influencer marketing.

Pros and cons:

Relationships with a diverse range of influencers
Little experience (only founded in 2018)

Audiencly

Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.

Company

Channels

Services

Company

10 - 50

Düsseldorf, Hamburg, London

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+

Channels

Facebook

Instagram

TikTok

Twitter (X)

YouTube

Services

Content Creation

Influencer Marketing

Social Media Marketing

Social Ads

Paid Ads

Minimum Campaign Size: $5.000+

Audiencly

Visit Website View Profile

12. Bamboo

Location: Headquartered in Seattle, Washington, USA, but operates fully remote

Minimum campaign size: $10,000

Industry: Various industries

Notable clients: Webflow, Adobe, Peloton

Bamboo describes itself as a full-service growth agency. Their clients are in the direct-to-consumer, mobile, subscriptions, marketplaces, and fintech sectors.

They split their services into managed services, creative services, and strategy services. Their managed services include paid search, which includes Facebook advertising.

Bamboo follows a mobile-first philosophy, and they target Facebook ads specifically for the mobile experience. They optimize all the Facebook ads they create for mobile performance.

Their Facebook services include mobile-first campaign strategy and management, creative production, and customized reporting. They test and optimize Facebook ads, focusing on the ads that achieve the best results.

Bamboo stresses that they are, at their core, growth marketers. This means they utilize an agile framework (small tests, rapid iteration, and scaling what works) to drive compounding improvements over time.

Pros and cons:

They’re an award-winning agency
They’re a Meta Business Partner
Services are expensive

13. MuteSix

Location: Culver City, California, USA

Minimum campaign size: $25,000

Industry: Various industries

Notable clients: Disney, Pinterest, Nutribullet

MuteSix is a full-funnel ad agency. They create value for DTC brands with breakthrough creative, targeted media buying, and data-driven analysis leading to proven results.

One of their specialties is Facebook and Instagram advertising. They have a dedicated video studio and a graphic design team. These make them particularly suitable for firms wanting stunning, visually appealing Facebook ads.

MuteSix usually charges 15% of your Facebook Advertising expenditure. Their service includes ad production, ad targeting, ad optimization, and performance reports. They can also help you make suitable landing pages for your ads.

They make multiple versions of ads and carry out A/B tests on different audiences. They place a Facebook pixel on your website, so they can track sales made as a result of the Facebook ads. You can also use the Facebook Pixel to assist with retargeting.

Pros and cons:

They have numerous partnerships with top paid media platforms, including Meta
They work with small businesses only

14. Pam Ann Marketing

Location: Denville, New Jersey, USA

Minimum campaign size: Undisclosed

Industry: Various industries

Notable clients: The DSM Group, Tommy’s Toolbox, ABC Plastics

Pam Ann Marketers plays on its name with flight-based imagery. They describe themselves as “your web traffic controllers” and use an airport control tower as part of their logo.

The company describes itself as specializing in search engine optimization (SEO), pay-per-click advertising (PPC), and Google Analytics. This includes social media advertising, covering Facebook, YouTube, LinkedIn, and Twitter.

In terms of Facebook advertising, Pam Ann Marketing handles campaign set up, ad creation and demographic targeting, refreshing ad creative regularly, and managing bidding and maximizing the use of your budget.

They recognize the importance of matching your Facebook ads to your business goals. They recommend the best use of Facebook ads to achieve your particular business goals.

Pros and cons:

Specializes in PPC advertising
Very little information is available about previous projects

15. Tinuiti

Location: New York City, New York, USA

Minimum campaign size: Undisclosed

Industry: Various industries

Notable clients: Etsy, Converse, The Vitamin Shoppe

Tinuiti is the result of a recent series of mergers and acquisitions involving Elite SEM, CPC Strategy, Email Aptitude, and OrionCKB. This means that they now offer a wide range of digital marketing solutions. Their main areas of focus are paid media, Amazon services, CRM and email marketing, earned and owned media, and analytics and marketing services. They describe themselves as bringing together the acuity of a consultancy, the creativity of an agency, and the connectivity of an internal team to accelerate your digital growth.

Amongst all this, they include Facebook advertising services. They offer paid social solutions that drive results in lead generation, app downloads, sales, and more. They provide a full-funnel social strategy to align your customers with powerful brand messaging in real time across social channels, including Facebook, Instagram, Snapchat, Twitter, Linkedin, Pinterest, and more.

Tinuiti works with your B2B or B2C in-house team to scale your business at every stage of the Facebook funnel from reaching new audiences to re-engaging past purchasers. They customize your ad campaign to your goals, your audience, and your vertical to make sure they are capitalizing on every ad dollar.

They enable partnerships with leading technology providers, including Nanigans, Kenshoo, and Smartly for deep data analysis. Based on their findings, they adjust your direct response advertising to drive winning results.

Pros and cons:

They use proprietary tech to help with return on ad spend
Reporting can be more clear and regular

16. The Uproot Agency

Location: Cibolo, Texas, USA

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: The Lasik Vision Institute, Jansen Optical, Purple Leef CBD

The Uproot Agency runs laser-targeted campaigns for your business to connect with Facebook and Instagram users in your target demographic. From researching your customer personas and creating content around your brand to testing proven ad strategies that work, Uproot can help your business find success on social media.

They have a slightly eclectic client base, advertising that they have “helped many real estate agents, chiropractors, surgeons, attorneys, and other small businesses find clients online”. They have also helped franchises plan content across multiple locations.

They don’t just focus on marketing metrics and vanity data. They make sure their goals align with realistic business outcomes.

They have also expanded into using chatbots for Facebook Messenger to engage and nurture a new audience to become loyal lasting customers.

Pros and cons:

Interactions are personal, yet professional
Slow pace of implementation

17. Voy Media

Location: New York City, New York, USA

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Lacoste, Therabox, Lumin

Voy Media is a full-service Facebook and Instagram digital marketing agency. Their solutions include Facebook Ads, Instagram Ads, retargeting campaigns, eCommerce ads, mobile advertising and consulting. While this list appears to include much of the services that more sophisticated agencies offer, Voy Media offers a little more that, as they claim, no other agency is capable of providing.

According to their methodology, social media is more than just a collection of catchy ads and copy, it’s an opportunity to guide customers on a journey to discovering your product, loving your product and then becoming raving fans about your product. This approach is coupled with important performance marketing strategies and tactics like developing custom audiences, creative A/B testing and optimizing and scaling campaigns using proprietary AI software.

Pros and cons:

A+ communication
Services are expensive

18. Silverback Strategies

Location: Arlington, Virginia, USA

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Cornell University, The Ritz-Carlton Residences, LexisNexis

Silverback’s approach to social media marketing and management is based on seeing the customer experience as a journey, with social media being a tool for brands to engage their audiences and build relationships that outlast the sale. To this, they add smart tactics like audience identification and targeted and growth-focused creative content to educate and entertain your customers.

They also offer strong and target-focused paid advertising and social media management solutions and view transparency as a critical element for continued success. Together their services and values ensure that spend is utilized as efficiently as possible and you get the best bang for your buck.

Pros and cons:

They take a collaborative approach
Impressive analytical thinking
Services are expensive

19. Big Leap

Location: Lehi, Utah, USA

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Aviv Clinics, United Credit, Urban Orthodontics

Big Leap’s offer is straightforward. They can help you boost engagement, increase web traffic and get more customers. They do this by offering a collection of social media marketing services. These include custom strategy, market research, competitor analysis, influencer outreach, audience profile optimization, cross-network posting, monthly content calendar development, promotional campaigns and reviews, brand monitoring, A/B testing and monthly reporting.

Altogether, Big Leap offers a rather complete social media service set, one that will help you quickly come to grips with your audience and develop goals that are growth focused.

Pros and cons:

Good organizational skills
Flexible team
Slow turnaround time

20. PBJ Marketing

Location: New York City | Washington, D.C.

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Volkswagen, The Beekman School, University of Maryland

PBJ Marketing is a full-service digital marketing agency. Their social media solutions focuses on the impact of strong and strategic marketing. This includes paid advertising, a critical component given how challenging reach is to come by through organic social campaigns, the activation of your audience with targeted messaging, and the use of relevant KPIs to ensure that your brand experiences positive results.

Everything that they suggest is based upon data-driven insights. In addition to quantitative research, they also draw upon their interactive expertise and their in-depth knowledge of their clients’ businesses. The latter is made possible by the fact that each client gets assigned a dedicated team.

Pros and cons:

Knowledgeable team
Deep understanding of PPC management
Reporting isn’t that clear

21. AMP Agency

Location: Boston | Los Angeles | San Francisco | New York City | Seattle

Minimum campaign size: Undisclosed

Industry: Various industries

Notable clients: Verizon, Xbox, Nike

AMP Agency offers one of the most unique and highly strategic approaches to social media marketing. As with other agencies, they too see the value of social and the importance of brands participating on Facebook to not only drive business, but stay top-of-mind. In their case, their X-factor is the deep research they perform and insights uncovered, all of which drive content creation and decision-making for their clients.

Their services include strategy and insights, creative campaigns, community planning and management, listening and engagement, content development and production, media amplification, influencer engagement, operational planning, and analytics and reporting.

Pros and cons:

Open communication
Great company culture
Services are expensive

22. Firebelly

Location: Chicago, Illinois, USA

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Planned Parenthood, Dollop, Halfwit Coffee Roasters

Firebelly is a bespoke social media marketing agency. They’ve recently received a Clutch award and have been lauded for their proprietary research capabilities which have seen them identify to service companies and map their capabilities.

Their service range includes social media audits, social media management and paid ads. Along with these services, clients get to experience what makes Firebelly sought-after. Through the use of in-depth audience analysis and insights, competitor research and strong creative content, Firebelly is able to produce the right kind of social media campaigns that generate results.

Pros and cons:

Great understanding of strategy
Administrative activities can be managed better

23. Loud Mouth Media

Location: Belfast | Dublin | Glasgow | London

Minimum campaign size: $1,000

Industry: B2B, B2C, and eCommerce

Notable clients: BMW, Harry Corry Interiors, Tourism NI

While Loud Mouth Media doesn’t call themselves a full-service agency, they offer all the right solutions to help brands grow. When it comes to Facebook, their focus is on advertising with conversion rate optimization playing a pivotal part. Their work is based on strategic goals that help brands generate awareness, traffic and leads and sales.

Apart from Facebook, they also offer Instagram, Twitter and LinkedIn advertising services, making for a more comprehensive approach to leveraging social media for growth.

Pros and cons:

They’re a Meta Business Partner
They have multiple offices
Pricing can be more transparent

24. Mediaforce Digital Marketing Agency

Location: Ottawa | Toronto | Vancouver | New York City

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Ford, Xerox, Canadian Museum of History

Mediaforce offers Facebook advertising and management services. Like other agencies on our list, they base strategy on strong research and years of experience to guide decision-making. They also offer agile campaign creation and optimization, an approach designed to optimize ads for the best possible results and least spend.

As they offer a strong research-backed approach, they will also help you better define and uncover new audiences that best align with your brand, product and goals. This includes creating targeted remarketing campaigns for various personas along with different creative content to see which converts best.

Pros and cons:

They have over 20 years of experience
They have multiple offices
Response and turnaround times can be faster

25. Abacus

Location: Toronto, Canada

Minimum campaign size: Undisclosed

Industry: Various industries

Notable clients: Starbucks, Lindt, Facebook

Abacus began life as a Facebook and Instagram advertising agency specializing in advanced social media performance. Their initial goal was to drive better ROI on their clients’ paid social ads. After two years, countless tests, and millions of dollars spent on digital media, they concluded that creative is the most important driver for social growth.

Abacus created Social Design Systems as the core link between the brand and the campaign. Social Design Systems empower advertisers to scale their mobile content by embracing ideas that produce continual high-performing content.

They believe in mobile-first solutions – most Facebook users now use mobile devices to check their Facebook accounts and engagement with others.

They create Social Design Systems – infrastructures for entire libraries of agile digital assets. This provides multiple pieces of content with a cohesive look and feel across all marketing channels. They think in terms of months of content and not just one or two hero videos. This includes tiers of campaign assets, ranging from high-level brand messaging to tactical conversion ads—and everything in between.

Pros and cons:

They’re an award-winning agency
They focus only on a few services

26. Social Media 55

Location: Montreal | Toronto

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Arby’s, Century 21, Top Maui Hotels

Social Media 55 offers a range of services including social media management and paid advertising. Like other full-service agencies, offering a gamut of services is a smart choice. While Facebook is a powerful channel, changes in policies, algorithms and the cost of advertising make for challenging conditions.

When you add social media management and paid ads to content marketing, email marketing and more, you begin to leverage more than just Facebook. And this holistic approach has served them well.

When it comes to PPC campaigns, they believe in constantly tweaking and improving ads. They’ll work with you hand in hand and won’t put your ads on autopilot. Maximizing ad spend is important to them.

Pros and cons:

A+ communication
Services are expensive

27. AdvertiseMint

Location: Hollywood, California, USA

Minimum campaign size: $10,000

Industry: Various industries

Notable clients: Coca-Cola, Viacom, Princess Polly

AdvertiseMint claims to be the #1 advertising agency for Facebook, Instagram, and Snapchat. They specialize in Facebook ads management and generate more leads, customers, app downloads, and sales.

They believe you should advertise on Facebook for its massive user base, affordability, and exceptional ad targeting options. With Facebook targeting, you can serve ads to people according to demographics, connections, interests, custom audiences, and behaviors.

Part of their approach is using tech. They embrace technology and work with Facebook and other platforms to leverage new technology, like AI, quickly.

Pros and cons:

They’re a Meta Business Partner
Services are expensive (but they’re transparent about pricing plans)

28. Hibu

Location: Cedar Rapids, Iowa, USA

Minimum campaign size: Undisclosed

Industry: Various industries

Notable clients: Boston Demolition & Removal, Truth Mechanical, Two Brothers Paving

Hibu is a digital media marketing agency, with a strong emphasis on social marketing, including Facebook. They promote that they will set up your Facebook Business Page and carefully craft targeted ads that will keep visitors coming back.

Hibu offers flexible pricing and services, meaning that they are prepared to customize what they offer you to meet your Facebook needs. This means that they are ideal for small businesses that may worry about whether they can justify the expense of an agency.

Hibu provides a dedicated digital specialist who will help create your social marketing plan. They begin with determining your goals for Facebook ads. They then generate ad variations to determine which best help meet your goals. Once your ads go live, Hibu analyzes their performance, continuing to optimize the ads throughout the length of the campaign.

Pros and cons:

They’ve 30 years of experience
They’re a Meta Business Partner
Lack of professionalism

29. Tilt Metrics

Location: Boston, Massachusetts

Minimum campaign size: $1,000

Industry: B2B

Notable clients: Frogslayer, AutoRaptor, CloudApp

If you’re seeking a Facebook Ad agency specializing in B2B digital marketing, Tilt Metrics is a standout choice. Their expertise in leveraging paid advertising and SEO to deliver substantial business opportunities makes them particularly adept for established B2B entities. Tilt Metrics excels in creating targeted Facebook ad campaigns that are not just about reaching a wide audience but about engaging and converting the right audience.

Their approach is data-driven and results-oriented, focusing on attracting ideal customers, building trust, and converting qualified prospects into sales. This strategy is particularly effective on Facebook, where precise targeting can yield significant returns. Their proficiency in paid advertising promises a comprehensive and nuanced approach to Facebook campaigns.

Tilt Metrics understands the complexities of B2B marketing on Facebook. They are adept at tailoring their strategies to align with your specific business goals, regardless of what they might be. With Tilt Metrics, you’re not just launching ads; you’re investing in a strategic partner committed to your long-term success on the platform.

Pros and cons:

Willingness to share their expertise
Great analytical approach
They work only with B2B businesses
Limited information available on their website

Tilt Metrics

Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & lead...

Company

Channels

Services

Company

1 - 10

Boston, MA

Best for:

Enterprise, Small and Midmarket Businesses

Minimum Campaign Size: $1.000+

Channels

Facebook

Google

Google Ads

Instagram

Quora

Twitter (X)

YouTube

YouTube Advertising

Services

PPC Management

Social Media Management

Facebook and Instagram Advertising

YouTube Advertising

Social Media Marketing

Social Ads

Paid Ads

Facebook Ad Buying

Google Ad Buying

Tik Tok Ad Buying

Pinterest Ad Buying

User Acquisition

Ad Creatives Production

Website optimization

B2B

LinkedIn Advertising

Paid Social Creative Production

SEM (Search Engine Marketing)

Google Ads Management

Microsoft Ads Management

Paid Search

Minimum Campaign Size: $1.000+

Tilt Metrics

Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & lead...

Visit Website View Profile

30. Ernst Media

Location: Spokane, Washington, USA

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Mind Share Partners, KDRO Consulting, Silvertrac

Ernst Media is a boutique digital marketing agency that brings more than 15 years’ experience to the table. Previous clients have praised them for their creativity, communication, and patience.

When it comes to Facebook ads, their team of award-winning PPC management experts can help you with prospecting and remarketing. Optimization and continual testing are key to their process for which they charge a flat pricing structure (no setup fees). So, the only changes you can expect to see are the ones affecting your ROI positively.

Apart from Facebook, they can also help with Google Ads, Amazon Ads, and SEO. Alternatively, if you want to focus less on social ads and more on publishing content, their team can help you to create the right type of social media content that will keep your Facebook followers engaged.

Pros and cons:

Professional attitude
Communication can be better

Ernst Media

Ernst Media has more than 15 years experience driving digital strategy for products and brands. The team consists of certified experts in Paid Search and Social Media Marketing

Company

Channels

Services

Company

1 - 10

Spokane, WA

Best for:

Enterprise, Small and Midmarket Businesses

Minimum Campaign Size: $1.000+

Channels

Facebook

Instagram

Twitter (X)

Services

PPC Management

SEO

Social Media Management

Minimum Campaign Size: $1.000+

Ernst Media

Ernst Media has more than 15 years experience driving digital strategy for products and brands. The team consists of certified experts in Paid Search and Social Media Marketing

Visit Website View Profile

31. KlientBoost

Location: Two offices in the USA and one office in the UK

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Airbnb, Shipware, HiringSolved

KlientBoost is a performance marketing agency and can help you with all the elements that you need to create effective Facebook ads. Their long list of services includes installation of tracking pixel, retargeting, competitor research, ongoing bid improvement, and engagement rate optimization.

Alternatively, if you don’t want them to take over your Facebook ads management completely, you can simply take advantage of their one-time Facebook ad audit service. Using their data from more than 250 active clients, they will share a prioritized list of possible ad improvements.

When it comes to their pricing, they offer just as much flexibility. Depending on what makes more sense for your requirements, you can either pay a percentage of your ad spend or a flat fee.

Pros and cons:

They’re a Meta Marketing Partner
Internal coordination and communication can be better

Related Content:

How Can You Match With the Right Facebook Ad Agency?

To match with the right Facebook ad agency, you should consider the following.

Campaign Objectives

The Facebook Ads Manager gives you several ad objectives like:

Awareness
Traffic
Engagement
Leads
App promotion
Sales

Facebook Ads campaign objectives

You have to decide which of these is your ultimate goal. For instance, you may want to increase traffic on your website. Or you may want to drive more sales for your holiday campaign.

Whatever your need may be, that's the agency you should be working with. Make sure the agency specializes in the kind of services you need.

For example, if you want an agency to handle all your social media channels and run Facebook Ads, you can opt for SmartSites. Since it offers comprehensive social media solutions, you won't have to hire two separate agencies.

Industry

Not every agency works with businesses from every industry. Some may specialize in eCommerce while some may stick to B2B services. Others have a broader range of clients, but they might still not work with unconventional industries like crypto or fintech.

Either way, select an agency that has worked with clients in your industry or has a deep knowledge of your field. For example, Moburst is an excellent choice for app promotion because that's what it does best.

Moburst clients

On the other hand, if you have a local business and want to tap into local Facebook Ads, SmartSites will be a good option.

Budget

This is a major one. When it comes to hiring a marketing agency specifically for Facebook Ads, you'll see that many have a minimum ad spend.

Contact multiple agencies to get an idea of the average prices in your area and industry. Some agencies might also offer flexible pricing plans to accommodate you.

Similarly, some of them aren't willing to work with businesses that can only spend a few hundred dollars. But then again, there are options like Thrive that cater to small businesses with low budgets, too (cue the law firm example above).

What Can You Learn From Facebook Ad Case Studies and Success Stories?

Case studies are useful for more reasons than one. They’re about so much more than simply showing off results. A well-written case study also shares insights into the typical timeline and approach.

When it comes to case studies, KlientBoost is a leader. They’ve published more than 200 case studies and their own video case studies have generated them a cost per acquisition (CPA) of $60 before optimization. Here’s what their case studies reveal about their capabilities…

They’ve helped their clients to increase conversions by between 90% and 200% on average. For example, using Facebook lead ads, among other things, Mavenlink, a resource planning and management software solution, nearly to double conversions. A lot of this success was based on testing. They experimented with account-based marketing and tested key elements like video, animation, and calls to action. As for the timeline, the leads were generated in a matter of weeks.

For another client, Fund That Flip, KlientBoost generated even more impressive results. Using multiple platforms including Google, Bing, Facebook, and LinkedIn and leveraging features like Facebook lookalike audiences, their team increased conversions by 157%.

In some cases, KlientBoost managed to increase conversions by over 200% or even 300%. Though, when reading case studies, try to look and see if you can spot a pattern - an average. This way, you’ll have more realistic expectations.

Conversion rate is also only one aspect of a successful paid ads strategy. There are various other metrics that you can track like return on ad spend (ROAS), cost per click (CPC).

For example, when BEARPAW approached Sociallyin, a US footwear brand, the goal was to lower their CPC. This called for a comprehensive creative strategy. Sociallyin used BEARPAW’s website visitors and leveraged Facebook retargeting.

They also ran a number of promos and competitions during specific seasons and holidays to make the most of an increase in online sales. Then, using specific parameters, they could target different stages during the buyer’s journey to minimize ad spend and maximize conversion rate.

The result — a ROAS of 6.23. According to Intensify, a growth marketing consultancy, the industry benchmark for Facebook Ads for shoes are 2.56, making this result really impressive.

Success isn’t just about making more sales or paying less for your ads. Even if a campaign managed to generate only more traffic, especially if brand awareness was the main goal, it’s a positive result. “Lowering” your expectation to simply more traffic will be a logical next step if part of the project was to develop and design a new website, for example.

This was the case when SmartSites collaborated with Agape Health and Wellness. They had a new website and an informational landing page that needed to attract visitors. SmartSites used a targeted Facebook ad campaign. To help with the targeting, they created content in two languages - English and Spanish. After launching this campaign, the practice received over 540% more phone calls.

This is a great example to make your goals specific to your business and industry. For a company selling furry boots online, an increase in phone calls won’t mean a lot. In fact, it could possibly point to an issue with the product. However, for a health center where personal interaction is fundamental, more phone calls are welcomed.

What Should You Consider for Long-term Facebook Ads Partnerships?

Many of the agencies are flexible when it comes to the length of your contract. Using factors like the scope of your campaign and estimated time to generate a return on investment, they’ll tailor the duration of the partnership.

Meredith Kallaher, a paid traffic specialist, suggests that 30 days is generally a good indicator of whether your Facebook ads are working. If you haven’t seen significant results after this, go back to your strategy (not necessarily another agency).

If it’s proven successful, don’t stop the campaign. She suggests that you start to scale your spending to boost your return.

That said, one month is still pretty short. Amanda Robinson, a Facebook Ads expert and certified Meta Media Planning professional, estimates that you’ll need at least three months to see results. As you would’ve picked up, testing is foundational to running ads. You’ll need to adjust your targeting, try out different audiences, and edit your ad creatives. Sometimes videos work better than images and vice versa. For all this testing, you need time.

The reality is that you rarely see significant results when you use a new ad account and run your first ad campaign. As such, it’s best to set aside at least three months. For example, Sociallyin sets three-month long goals. You don’t necessarily need to sign a minimum contract for three months, but that’s the timeframe that they’ve set for themselves to reach certain goals.

Considering that it can take up to three months and that you’ve likely also paid a setup fee, it makes sense to think more long term when it comes to Facebook. While testing will be a crucial part of every campaign, after the first campaign you would’ve gathered a lot of valuable data. It would be a shame to stop after the first campaign.

What Do Facebook Ad Agency Pricing Models Look Like?

Digital marketing agencies typically charge a percentage of your ad spend as a fee as well as a monthly fixed fee. In some cases, agencies can also charge a one-off setup fee for creating ad accounts (and possibly a Facebook page from scratch) and setting up analytics software.

For example, here’s how LYFE Marketing structures their Facebook pricing:

A one-time setup fee of $300
A monthly fee of between $650 and $2,500 for managing the campaign and reporting

In the case of LYFE Marketing, you won’t be billed for your ad budget. However, they recommend that you spend a minimum of $300 on any paid ad campaign.

WebFX, on the other hand, chooses to charge a percentage (starting at 12%) of the ad spend per month. You’ll also require an initial campaign investment of about $2,000.

If you want their team to monitor your social ad comments, that can also be done for an extra fee of $300 per month.

In addition to the agency’s pricing model, you’ll also need to consider the CPC. There are various factors that can impact your ad spending with location, timing, and industry being three of the main ones.

According to Thrive Internet Marketing Agency, on average you’re looking at $0.97 per click to run a Facebook ad campaign (or $5 per day). WebFX estimates that it can be about half of that, with the average ranging between $0.26 and $0.50. For example, industries like apparel, travel, and retail are generally less expensive, with CPCs ranging between $0.45 and $0.70.

On the other hand, if you operate in the finance or B2B space, you can expect to pay more than triple that. Thrive estimates the CPC for the finance sector at $3.77, while B2B businesses can expect to pay closer to $2.50.

When it comes to measuring the value of advertising on Facebook, the vast majority of marketers are satisfied with the ROI. WebFX interviewed hundreds of US-based marketers and 81% of them were happy.

Our own Digital Marketing Benchmark report found similar results. While TikTok has overtaken Facebook in terms of popularity, Facebook still wins the efficacy battle. More than 27% marketers listed Facebook as the most effective platform for their marketing goals.

Comparing cost to value is tricky when it comes to social media marketing. In fact, it’s one of the biggest challenges in social media marketing. Over 12% struggle to prove ROI.

Instead, know that there are various pricing models. It’s not uncommon for an agency to charge more than 10% of your ad spend, along with a fixed monthly fee. One-time setup fees are also common practice (which makes long-term partnerships attractive).

That said, of all the paid social options, Facebook is still a firm favorite. Most are happy with the ROI. More importantly, compared to other social media platforms, it’s been rated as the most effective.

Wrapping Up

Running paid ads on Facebook, although effective, can be tricky. For a business on a budget, there's no room for too much trial and error either.

In such cases, it's best to hand over the reins to a professional Facebook ad agency. Such a service can help you make the most out of your Facebook marketing efforts.

Evan Weber, a social media expert with 20+ years in the field, forecasts that

"Facebook is still gaining in the mix. It's going to make more strides forward and will keep dominating. I expect more dollars to go into Facebook than anywhere else in social media."

Since all your competitors are most likely there, you should be, too. One of the Facebook ad agencies on our list can help you with just that.

Frequently Asked Questions

What is a Facebook advertising agency?

A Facebook ad agency is an advertising agency that offers services to clients, assisting them with their social media ads on Facebook. They are staffed by experienced professionals who understand the intricacies of running Facebook ads, usually creating and testing multiple versions of ads to discover the most successful for their clients.

Are Facebook ad agencies worth it?

Facebook ads are more effective than paid ads on other social media platforms and most marketers are satisfied with the ROI. However, Facebook advertising can be complicated and you need to know what you’re doing, making working with a Facebook ad agency worth it. Agencies have trained professionals who understand how the Facebook advertising system works. They know how to use audience segmentation, for example, and create and target suitable ads.

How much does a Facebook ad agency charge?

There are various pricing models that Facebook ad agencies can use, with many charging a percentage of your monthly ad spend along with a fixed, monthly management fee. You can expect to pay anything between $650 and $1,300 per month on average, but it’s not uncommon for agencies to charge much more than that. As for the percentage of the ad spend that you’ll be charged, this typically ranges between 10% and 15%.

How do I find a Facebook ad agency?

Review articles (like this one) can be a valuable resource for creating a shortlist of potential Facebook ad agencies. Then, to find the most suitable one, identify your goals and budget (many agencies require a minimum ad spend). Find an agency that creates the types of ads that will help you to reach your specific business goals and has worked with similar brands. Ideally, they should also be a Meta Business partner and have several case studies and testimonials available.

How much should I pay for someone to manage my Facebook ads?

The rate for Facebook ads management can be anything from $50 per hour or $1,000 per month to 10 times that in both cases. Variables like geographical location, scope of work/additional services and experience can all impact the rate.

About the Author

Nadica Naceva

Writer

Nadica Naceva, Head of Content at Influencer Marketing Hub, is a seasoned writer and reviewer with in-depth expertise in digital and content marketing. Leveraging her extensive experience in guiding content creation and strategic direction, Nadica brings a critical eye and analytical approach to reviewing articles and educational pieces. Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance.

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