Browsing Category
Brands & Marketing
NIPR Inducts 605 New Members Into The Institute
The Nigerian Institute of Public Relations (NIPR) has inducted 605 new members into the profession, with its President, Dr.…
Publicis, Omnicom, Coca-Cola, Others Shine At 2024 Cannes Lions Grand…
ISAAC ASABOR
The grand final of the Cannes Lions International Festival of Creativity celebrated several brands…
ARCON Moves To Bridge Gap Between Town, Gown With AIC 2.0
The Advertising Regulatory Council of Nigeria (ARCON) is gearing up for a landmark event that promises to reshape the…
Anietie Udoh Represents MARKETING EDGE At Cannes As Nigerian Agencies…
Anietie Udoh, an Executive Director with MARKETING EDGE Publications Ltd., stands as a proud delegate of the leading marketing…
Building Brand Reputation Under Nigeria’s Inflationary Market: A Test For…
ISAAC ASABOR
In the bustling markets of Lagos, where the vibrant colors of produce clash with the earthy tones of…
Bigi-Sponsored Nigerian Idol Bids Farewell To Jennifer After Powerful…
A beloved contestant, Jennifer, known for her powerful vocals, left the Bigi-sponsored Nigerian Idol stage with a bang on Sunday…
Rite Foods Limited Powers 2024 Ojude Oba Festival
Rite Foods Limited, Nigeria's leading food and beverage company, has restated its commitment to preserving Nigeria’s cultural…
The Remarkable Brand Journey Of Access Holdings
ISAAC ASABOR
Without any iota of exaggeration, a peep into Access Bank’s past over the last 22 years no doubt…
Drawing Lessons From Erisco’s Nagiko Tomato Paste Brand Review Crisis
ISAAC ASABOR
In the fast-paced world of consumer goods, brand reputation is everything.
A single review…
Stanbic IBTC Capacity Training Exposes Journalists To Professional…
Stanbic IBTC bank has organised a one-day training programme for selected Nigerian journalists drawn from various media…