Ishita Bhattacharya

Mumbai, Maharashtra, India Contact Info
5K followers 500+ connections

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About

Experienced Brand Manager with a demonstrated history of working in the real estate and…

Contributions

Activity

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Experience & Education

  • Tata Realty And Infrastructure Ltd

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Licenses & Certifications

Publications

  • Impact of Augmented Reality on the Online Purchase Behaviour of Generation Y: An Indian Perspective

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    Other authors
    • Prof Kallol Das

Projects

  • Digital Marketing for Tapasya Pratishthan

    - Present

    Handling the social media , creation of content and SEO if the non profit. Handling the team of interns and training them with Social media skills.

  • Google Adwords for Hashdin Technologies

    Project on ‘Online Marketing Strategy Using Google Adwords’, Hashedin Technologies Pvt. Ltd., Bengaluru, 2014.
    Effective use of Google adwords to increase the brand presence of the organization.

  • Analysis of the effectiveness of Outdoor campiagns

    -

    • Responsibilities included understanding OOH Media Exposure & Experience of the audience in Mumbai
    • Analyzed the effectiveness of OOH Advertising in Mumbai through primary research and mapping the shopping behavior in different product categories based on the psychographics and demographics of the people
    • Additional responsibilities included brain storming on ideas for different clients and aided development of an online portal (http://www.milestoneoptimizer.In) for scientific and…

    • Responsibilities included understanding OOH Media Exposure & Experience of the audience in Mumbai
    • Analyzed the effectiveness of OOH Advertising in Mumbai through primary research and mapping the shopping behavior in different product categories based on the psychographics and demographics of the people
    • Additional responsibilities included brain storming on ideas for different clients and aided development of an online portal (http://www.milestoneoptimizer.In) for scientific and accurate planning of an OOH Campaign

Honors & Awards

  • First Position, Marketing Event

    IMT, Gaziabad

    First Position, ‘Eat Pray Live’, Marketing Event, Marketing World Cup, IMT Ghaziabad, 2013
    Presented a Case Study on Gluten free food and the marketing strategy for the same.

Languages

  • English

    -

  • Hindi

    -

  • Bengali

    -

  • marathi

    Limited working proficiency

Organizations

  • Tapasya Prathishthan

    volunteer

    -

    Support The NGO with marketing activities

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