VWO

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Coming up next on the CRO Wizards podcast, we have industry leaders sharing top strategies to boost your conversions. 🤩 Ilan Hurwitz is the Founder and CRO Specialist at Clever Conversions, an eCommerce consultancy that's been making waves since January 2023. Ilan has been an invaluable e-commerce Growth Advisor for Australian D2C brands, blending strategy with execution to drive remarkable results for nearly three years. His skills in marketing strategy, revenue, profit growth, and eCommerce optimization have set him apart in the field. Alisha Conlin-Hurd 🔥 is the Co-founder of Persuasion Experience, a cutting-edge traffic and conversion agency. Alisha, a dynamic force in the world of sales funnel and conversion optimization, and her expertise has driven the creation of over 450 funnels and campaigns, helping both startups and billion-dollar brands like Linktree and Kogan scale their marketing efforts. Ian Fong, a Managing Director at Experior, a Conversion Optimization agency known for its proven track record in increasing leads, conversions, revenue, and average order value. Ian is a seasoned expert with over 15 years of experience in helping companies thrive in the digital domain. Marty Youssef is the Director at Unlock, a reputed CRO agency based in Australia. As a seasoned conversion rate optimization specialist, Marty has collaborated with numerous DTC brands and operators over the past few years. He expertly manages monthly CRO workflows, overseeing everything from research and planning to execution. Excited about this lineup? Make sure to follow the VWO Podcast to stay updated on all our latest episodes! 💫 Follow us on Spotify - https://lnkd.in/dfD5eXKh & YouTube - https://lnkd.in/gEXJMn5N #CROWizards #VWOPodcast #CRO #Spotifypodcast #Growthstrategy

If yours is an online store 🛒, simply having visitors engage with the content will not help. That information consumption has to result in sales 💸. Bakker Hillegom, a retail company selling plants, flowers, and garden accessories in the Netherlands, faced the same issue. Although visitors loved how unique their content was, the vast majority left without buying 😔. The solution? They conducted an A/B test by displaying a promotional banner at the top of the information page, hypothesizing that visitors with a strong intent to buy would click on it. This resulted in a 104.99% increase in visits to the top deals on the website 📈. Discover the reasons why this hypothesis proved right in this detailed case study: https://lnkd.in/gztk-tpw

We're thrilled to announce our strategic partnership with Performics India, a Publicis Groupe India agency, and a leader in performance marketing! 🚀 By combining our strengths, we aim to deliver unparalleled user experiences, enhance customer journeys, and maximise conversions for businesses across various industries. 🙌 This partnership empowers us to provide comprehensive, data-driven insights and innovative strategies to help achieve their digital marketing goals.✨ Read the press release: https://lnkd.in/gt8eEYgY #DigitalOptimization #Partnership #ExperienceOptimization #PerformanceMarketing #VWO #PerformicsIndia

Accurate 😐 #abtesting #cromemes

In a recent episode of the VWO podcast, Daphne Tideman shared some insightful book recommendations that are perfect for anyone looking to deepen their understanding of personal growth and business strategies. 1. The Perfectionist's Guide to Losing Control by Katherine Morgan Schafler - This book delves into the challenges perfectionists face and offers practical advice on how to let go of the need for control. It’s a must-read for anyone striving to balance high standards with a healthier, more flexible mindset. 2. CLV of Revolution by Valentin Radu - A crucial read for business enthusiasts, this book explores the concept of Customer Lifetime Value (CLV) and how it can revolutionize marketing strategies. It provides actionable insights into maximizing customer value and driving sustainable business growth. 3. 4000 Weeks by Oliver Burkeman - This thought-provoking book challenges readers to rethink their approach to time management. It offers a compelling perspective on how to make the most of the approximately 4000 weeks we have in our lives, encouraging a more meaningful and fulfilling use of our time. Make sure to leave your book recommendations in the comments and happy reading 📖 💫 #bookrecommendations #VWOPodcast

We're excited to announce that Forrester has recognized VWO in their The Experience Optimization Solutions Landscape, Q3 2024 report! This report dives deep into the latest trends in the EO space and identifies notable vendors offering solutions to help businesses optimize user experiences. Being included among the notable vendors in EO is an honor, and we're committed to pushing the boundaries of innovation to keep providing our customers with the best possible tools to succeed. Get your copy here - https://lnkd.in/gzu3f94s #CustomerExperience #ExperienceOptimization P.S. Want to learn more about how VWO can help you optimize your customer experience? Visit our website today!

‘Anthropology is trying to see the world from someone else’s perspective, which is huge in CRO because you’re really trying to put yourself in the user’s shoes as much as possible.’ 🌟 In our latest Women in CRO blog post, Eden Bidani, Head of Strategy & Copy at CAPE.Agency, shares her incredible journey of blending anthropology with CRO. From transforming user experiences to balancing a career and life as a mother, her insights are invaluable. Dive into her inspiring story and practical tips here: https://lnkd.in/gHYyifzR #WomenInCRO #UserExperience #CRO #WomenInBusiness #Conversioncopywriting #CustomerInsights

Ruling the roost among 51 competitors! 🔥 Great news! The G2 Summer 2024 reports are out, and VWO is a leader again! 🎉 We're thrilled that VWO continues to excel in A/B testing. This year, VWO earned an impressive 27 badges and was featured in 169 reports, outperforming 51 competitors. Here is a quick highlight of the achievements🚀

Great CRO isn't just about what users do. It's also about getting everyone on board. Join Steve Waller from Develo as he shares proven strategies for: → Overcoming Bias: Use data for powerful CRO decisions. →Test Prioritization: Identify tests with the biggest conversion boost. → Maintaining Momentum: Keep your CRO program thriving. Steve will also share a real-world CRO case study from a major fashion retailer, revealing valuable lessons learned.