Meisterverse

Every conversation and every talk is yet another fantastic opportunity to learn something new. As they say, marketing in India is not for beginners. We are a nation with 22 official languages, 66 major scripts, and over 700 dialects! Thanks, afaqs! for the Festival of Indian Languages (FOIL) Conference last Friday. Brilliant gathering deciphering how vernacular marketing & advertising is now a table stake for building great brands in India. Indian local brands have not just gone national but are a force to reckon with worldwide. It was great meeting VKC Razak and learning about the 40-year-old brand's journey from producing 600 pairs of footwear a day to 6 Lakh pairs a day. A humble being from Calicut to becoming one of India’s largest footwear brands with 2,100 crore+ in revenue. Marketers Insight: VKC Group, India focussed very early in its marketing journey on building trust amongst its consumers with regional marketing, the use of vernacular language, and local celebrities as influencers as early as in the 90s. The most engaging Pannel discussion was the one with brands, media houses, and advertising agencies talking about cultural insights and the use of regional language in creating impactful campaigns. Fantastic listening to you folks: Aparna Giridhar, puneet kapoor, Raktim Das, Sai Karthik, Santosh Hegde, Sushma R Rao Neha Tandon Interesting takeaways: Media innovation – the use of Light Art as outdoor media by Myntra x Talented.Agency hinged on local cultural nuances of Tamil Nadu. Regional campaigns by Licious for different markets with vernacular content doing better than a national campaign with a big celeb ambassador, and Swiggy’s approach to using regional communication agencies and briefing & brainstorming in the local language of the target geo to spark better ideas. While there were several other insightful panel discussions, the insightful brand journey of Cycle Pure Agarbathi with Arjun Ranga CEO & MD of N. Ranga Rao & Sons Pvt. Ltd. was very engaging. The 75-year-old brand today which does business in 75 countries makes 12 billion incense sticks a year or as Ranga Rao puts it powers 6 Billion prayers a year. It all began with a determined entrepreneur begining his journey from the city of Mysore. Marketers Insight: Whether you are the brand manager, planner, creative, or account manager, go spend time with the customers. IMHO this advice can never get old for therein lies the holy grail of impactful marketing, knowing your customers, traders, and retailers. Glad to have bumped into a friends new and old Piali Dasgupta Anandan M Kiran Mandrawadkar Nawas Omr Krishna Mukkamala Machavaram Praveen Kumar Amlan Hossain Mohit Ghate Amarnath Dutta Sathyajith Divakaran Mahek Chhaya Thanks Sreekant Khandekar, Venkata Susmita B. Benita Chacko and team AFAQs for the brilliant talks and a memorable event. #marketing #advertising #strategy #regional #content #digital #vernacular

A Monster Win! Despite being a part of the Godzilla franchise, which spans seven decades, this was the first time the series received an Oscar nomination. It's a reminder that even the most iconic brands can evolve and surprise us. A Japanese monster movie sensation, made for a fraction of the budget of its Hollywood counterparts, triumphs over big-budget tentpoles to win the prestigious Academy Award for Best Visual Effects. Yamazaki and his collaborators triumphed over the VFX teams from Guardians of the Galaxy 3, Napoleon, Mission: Impossible — Dead Reckoning Part One and The Creator. It's a tale that showcases the power of creativity and resourcefulness, Something that all of us should learn a thing from. But what sets Godzilla Minus One apart is the way it redefines what's possible in the world of VFX. Director Takashi Yamazaki and his team of 30 VFX artists didn't just create a monster; they crafted a living, breathing creature that captivated audiences and critics alike. Perhaps the most inspiring aspect of Godzilla Minus One's success is the message it sends to aspiring filmmakers and VFX artists everywhere. It shows that with talent, creativity, and a little bit of Godzilla-sized determination, anything is possible. Experience the magic of visual effects with Binary Circus #marketing #vfxstudio #advertising #video #campaign #content #vfx

Can you guess the brand from the beat? 🎵 It's all about iconic #ad jingles and brand recall in our latest game! In the spotlight is the fantastic jingle crafted by us, the Production house of Meisterverse for Elance Learning 💪 Oh, and did we mention? Our work for Elance Learning just bagged 2 awards at Big Bang 2023 by The Advertising Club Bangalore! 🏆 Want your brand to have that unforgettable tune? We've got you covered! 💯 Check out our portfolio at https://lnkd.in/d7iWV6Wh P.S.: Our Marketing team loves the crazy and cliche, like this fun video! 😐 Want us to stop? Nah! 😂  But if you'd rather have us create unforgettable ads for your brand, give us a shout! #advertising #marketing #creativity