IFP

Why don’t working professionals like to talk about Wednesdays? Because it’s just “wound-edsday” – halfway through the battle but not close enough to the weekend! #wednesday #notcloseenoughtoweekend #jokesonwednesday

5 Star literally did ‘Nothing’ Sukesh Nayak, Chief Creative Officer at Ogilvy India, stated in a press release, "Cadbury 5 Star embraces the philosophy of 'Doing Nothing.' To embed this concept in young minds, we devised the innovative #5StarEverywhere campaign." The 5 Star Everywhere ad campaign by Cadbury 5 Star exemplifies how creativity can revolutionise advertising. Adhering to the adage "Practise what you preach," the 5 Star team took it to heart. Cadbury and Ogilvy Mumbai collaborated to elevate the 5 Star chocolate bar's iconic tagline, "Do Nothing," to an unprecedented level. With ad spending increasing for the festive season, 5 Star chose to take a different approach by spending nothing on ads this season. Instead, a simple change to the 5 Star logo transformed every mobile app into a free advertisement for 5 Star. Thus, #5StarEverywhere stands as the most extensive ad campaign ever. #5StarEverywhere #Adsoftheworld #Ads #MarketingCampaigns #BestAds

Why did the scarecrow become a successful professional at his job? 🤔 Because he was outstanding in his field! 💁♂️ So, are you a scarecrow at your job? 👀

How to ‘Spread Smiles’ through your marketing campaign? The Happydent - Sign to Smile campaign aimed to spread awareness about the challenges faced by hearing-impaired individuals. Showcasing stand-up comedians like Abhishek Upmanyu, Urooj Ashfaq and Shreeja Chaturvedi making jokes and then people beside them translating it to the sign-language. Happydent also introduced a unique chewing gum pack with the sign language illustrations to help people learn basic sign language gestures. By leveraging its product, Happydent not only promoted oral hygiene but also contributed to a socially relevant cause, fostering a more inclusive society. The core message of the campaign was to ‘Spread Smiles’ not just through oral care but by bridging communication gaps and promoting empathy. https://lnkd.in/gRXmSwAt 

Amul’s moment marketing is nothing short of iconic!   Since the 1960s, their witty and timely cartoons, featuring the beloved Amul girl, have captured the essence of India's cultural, political, and social landscape with a delightful twist. From celebrating India's cricketing triumphs to playfully commenting on Bollywood blockbusters, and from making light of political upheavals to raising awareness on social issues, these 'Amul Topicals' are a testament to the brand's creativity and relevance. Their clever puns and sharp humour turn every event into a moment of joy, resonating deeply with audiences across generations. Through these cartoons, Amul has not only maintained its status as a household name but has also become a cherished part of our collective memory, making us smile and think with each new topic. #AmulTopicals #MomentMarketing #HumorWithButter #IndiaInEveryCartoon

Successful Campaigns 101: When the 'Squid Game' doll appeared in Sydney Harbour…. The eerie ‘Red Light, Green Light’ doll from the hit Netflix series “Squid Game” made a giant appearance in Sydney Harbour! Commissioned by Netflix, this 4.5-meter-tall, three-tonne recreation stood near the Sydney Harbour Bridge and Opera House. With its laser eyes, it chanted “red light, green light,” turning its head to reveal ominous red eyes. If you’ve seen the show, you’ll understand why this towering installation was so unnerving. It was a temporary Halloween attraction for fans, but you needed to be double-vaccinated and over 16 to experience the chaos. Just remember, this wasn’t the real “Squid Game,” so no one got eliminated! #successfulcampaigns #adcampaigns #squidgames #netflixcampaigns

We are thrilled to announce our 50-Hour Design Challenge! 🎉 Join us for a marathon of creativity and innovation, where you can push the boundaries of design, collaborate with like-minded individuals, and showcase your skills. The jury for this challenge includes Shreeya Malpani (CureFit), Munz TDT (Dunzo), and Chaaya Prabhat (Poster and Cover Illustrator). Get ready to create something amazing!!

The Art of Copywriting: This way or that way but do it your OWN way Copywriting is sometimes a very tedious and critical job to do but when you have your own wit in it, it can make your copies stand out. The only condition for writing copies is that it should be your own way, one cannot make wits out of someone else’s jokes. Creativity and adaptability should be your vital traits for a successful copywriter. Brainstorming new ideas and angles to keep your content fresh and engaging should be your everyday activity. Be open to feedback and willing to adapt your approach based on changing trends and audience needs. Incorporate storytelling into your copy to create memorable and engaging content that resonates with readers. To hone your copywriting skills, immerse yourself in reading and writing. Read a wide range of content to gain new perspectives and ideas, and make it a habit to write regularly. Also, seek feedback from others to gain valuable insights and improve your work. Lastly, the most important aspect of successful copywriting will always be trusting your own voice. Your unique insights and perspective are your greatest assets. Believe in your ability to communicate effectively and have confidence in your personal style. #copywriting #writing #copyediting #editing #contentwriting

Campaign Flashback - IKEA Real Life Series was a creative guerilla marketing ad campaign where IKEA recreated iconic living rooms from popular TV shows using their own furniture. 1. Friends: Monica Geller’s coffee table, known as ‘Lack,’ is available for just $95. You can recreate the cozy vibe of Central Perk in your own home. 2. Stranger Things: Joyce Byers’s candles (‘Fenomen’) were meticulously chosen for the series. These candles, priced at $29, add a touch of eerie nostalgia to any room. 3. The Simpsons: The iconic living room from the show was recreated using IKEA products. Imagine sitting on the couch where Homer and Marge share their animated adventures! Whether you’re a fan of ‘Friends,’ a lover of the supernatural like in ‘Stranger Things,’ or simply appreciate the classic humour of ‘The Simpsons,’ IKEA made it possible to bring these fictional spaces into your real-life home. #guerillamarketing #flashbacks #IKEA #friends #thesimpsons