Latest blogs
View allDiscover expert insights, actionable strategies, and success stories that can help you optimize your partnerships, drive growth, and achieve better outcomes.
Successful partnerships are the cornerstone of growth and innovation. Gain the insights and strategies to help you build and maintain high-performing partnerships. Learn from real-world examples and discover how businesses like yours have achieved remarkable success by leveraging our solutions.
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The ultimate guide to partnership marketing: Achieve exponential growth and exceptional customer experiences
![IPX 2024](https://cdn.statically.io/img/impact.com/wp-content/uploads/2024/07/IPX-2024--1200x675.webp)
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Adapt to thrive in today’s partnership economy: Key takeaways from iPX 2024
![Blue Ocean](https://cdn.statically.io/img/impact.com/wp-content/uploads/2024/06/Blue-Ocean-1200x574.webp)
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Why a Blue Ocean strategy will help you create winning mobile app partnerships
![fuel SaaS success](https://cdn.statically.io/img/impact.com/wp-content/uploads/2022/07/fuel-SaaS-success-1200x574.webp)
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Spread the word: 4 reasons customer referrals can fuel SaaS success
![stay on track](https://cdn.statically.io/img/impact.com/wp-content/uploads/2024/05/stay-on-track-1200x574.webp)
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3 proven ways brands and creators align [+ how to stay on track]
![new AI Overview](https://cdn.statically.io/img/impact.com/wp-content/uploads/2024/05/new-AI-Overview-1200x574.webp)
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3 ways Google’s new AI Overview feature can affect product review sites
![influencer marketing](https://cdn.statically.io/img/impact.com/wp-content/uploads/2021/09/Ultimate-guide-to-influencer-marketing.jpg)
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Ultimate guide to influencer marketing
![reward](https://cdn.statically.io/img/impact.com/wp-content/uploads/2024/05/reward-1200x574.webp)
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Reimagine rewards with card-linked offers
Editors picks
FEATURED SERIES
Ultimate guides: Everything you need to know
Dive into our comprehensive guides, crafted to give you all the knowledge and tools you need to succeed. Whether you’re new to partnership management or looking to refine your strategy, these guides cover everything from establishing effective collaborations to optimizing performance.
![](https://cdn.statically.io/img/impact.com/wp-content/uploads/2021/10/ultimate-guide-thumbnail.jpg)
Blog
The ultimate guide to partnership marketing: Achieve exponential growth and exceptional customer experiences
![influencer marketing](https://cdn.statically.io/img/impact.com/wp-content/uploads/2021/09/Ultimate-guide-to-influencer-marketing.jpg)
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Ultimate guide to influencer marketing
![commerce content](https://cdn.statically.io/img/impact.com/wp-content/uploads/2022/09/commerce-content-maturity-for-publishers-scaled-1200x687.jpg)
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Ultimate guide to commerce content maturity for publishers
![affiliate marketing in financial services](https://cdn.statically.io/img/impact.com/wp-content/uploads/2022/07/Finacial-Graph-1-scaled-1200x800.jpg)
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Ultimate guide to affiliate marketing in financial services
![saas affiliate marketing programs](https://cdn.statically.io/img/impact.com/wp-content/uploads/2021/11/saas-affiliate-marketing.jpg)
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Ultimate guide to SaaS affiliate marketing
![Ultimate guide to commerce content](https://cdn.statically.io/img/impact.com/wp-content/uploads/2021/07/Ultimate-guide-to-affiliate-marketing-2.jpg)
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Ultimate guide to affiliate marketing
![lead generation](https://cdn.statically.io/img/impact.com/wp-content/uploads/2021/07/Ultimate-guide-to-lead-generation.jpg)
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Ultimate guide to lead generation fraud
![Ultimate guide to commerce content](https://cdn.statically.io/img/impact.com/wp-content/uploads/2021/06/Ultimate-guide-to-commerce-content.jpg)
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Ultimate guide to commerce content
Influencer marketing is a powerful way to amplify your brand’s reach and outcome. At impact.com, we showcase stories of successful influencer partnerships that have driven significant results. Learn how brands collaborate with influencers to create authentic connections with their audiences, enhance engagement, and achieve measurable growth.
![money path](https://cdn.statically.io/img/impact.com/wp-content/uploads/2024/07/money-path-1200x675.webp)
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Hybrid payments: A path to higher-paying brand sponsorships for creators
![impact.com creator](https://cdn.statically.io/img/impact.com/wp-content/uploads/2023/07/impact-com-creator.png)
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Upgrade your influencer campaigns: advanced creator search, product gifting, and more with Creator v1.5
![elevate your content](https://cdn.statically.io/img/impact.com/wp-content/uploads/2024/06/elevate-your-content-1-1-1200x574.webp)
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5 ways to elevate your content with PR boxes (+ examples)
![stay on track](https://cdn.statically.io/img/impact.com/wp-content/uploads/2024/05/stay-on-track-1200x574.webp)
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3 proven ways brands and creators align [+ how to stay on track]
![PR packages](https://cdn.statically.io/img/impact.com/wp-content/uploads/2024/05/PR-packages-1200x574.webp)
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The art of the freebie: How micro-influencers can score PR packages
![influencer marketing](https://cdn.statically.io/img/impact.com/wp-content/uploads/2021/09/Ultimate-guide-to-influencer-marketing.jpg)
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Ultimate guide to influencer marketing
![earn big](https://cdn.statically.io/img/impact.com/wp-content/uploads/2024/05/earn-big-1200x574.webp)
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How to earn big with affiliate marketing for influencers with Maryandpalettes
![Drive full-funnel results](https://cdn.statically.io/img/impact.com/wp-content/uploads/2024/04/Drive-full-funnel-results-1200x574.webp)
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Drive full-funnel results by integrating your influencer and affiliate marketing programs
![pay influencers](https://cdn.statically.io/img/impact.com/wp-content/uploads/2024/04/pay-influencers-1200x574.webp)
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7 flexible ways to pay influencers in 2024
Featured series
Industry research: Keep up on the latest trends
Stay informed with impact.com’s first-party research, offering valuable insights into consumer behavior, industry data, and emerging trends. Our research helps you stay ahead, make data-driven decisions, and refine your partnership strategies.
![Mother’s Day](https://cdn.statically.io/img/impact.com/wp-content/uploads/2024/05/Mothers-Day-1200x574.webp)
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Mother’s Day 2024: 6 consumer trends to help retailers boost mid-year sales
![insightful consumer shopping trends](https://cdn.statically.io/img/impact.com/wp-content/uploads/2024/02/insightful-consumer-shopping-trends-1200x574.webp)
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Navigate 2024 with these 5 insightful consumer shopping trends
![cyber week shopping](https://cdn.statically.io/img/impact.com/wp-content/uploads/2023/12/5-1200x574.webp)
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Cyber Week 2023 reveals how pre-purchase research and partnerships influence revenue
![consumer trends](https://cdn.statically.io/img/impact.com/wp-content/uploads/2023/09/Featured-image-Blog-posts-93-1200x574.webp)
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6 essential mid-year consumer trends for 2023
![Prime Day 2023](https://cdn.statically.io/img/impact.com/wp-content/uploads/2023/09/Prime-Day-2023-1200x574.webp)
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Prime Day 2023: 4 consumer insights for retailer success on Prime Day
![Content creator](https://cdn.statically.io/img/impact.com/wp-content/uploads/2023/09/4-research-backed-ways-content-creators-can-increase-buyer-intent-1200x574.webp)
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4 research-backed ways content creators can increase buyer intent
![A consumer making a purchase during cyber week](https://cdn.statically.io/img/impact.com/wp-content/uploads/2023/09/Cyber-Week-research-2023-1200x574.webp)
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Cyber Week research 2023: the biggest consumer behavior trends for this shopping season
![impact.com Cyber Week benchmark report](https://cdn.statically.io/img/impact.com/wp-content/uploads/2023/02/impact.com-Cyber-Week-benchmark-report--1200x919.jpg)
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Cyber Week benchmark report shows strong numbers for brands and publishers in retail