Anzu.io

🎮 Calling all game developers! Join us at the world’s largest video games event - Gamescom 2024 - in Cologne, Germany already next month! At Anzu, we: - Collaborate with developers to integrate ads that enhance and do not disrupt the gaming experience - Offer tools to monetize your games effectively while maintaining player engagement - Provide insights and analytics to help you optimize your in-game ad strategies Let’s meet to discuss how Anzu can help you elevate your games with smart, non-intrusive advertising. Connect with our team: Guy Ben-dov, Irma Harlann, and Jascha Maijer, or email us at marketing@anzu.io. See you in Cologne! #Gamescom2024 #GameDevelopment #InGameAdvertising #Anzu #Gaming #Event #Innovation #Cologne

🎮 Why is gaming the ideal channel for social good? 🌍 Gaming has emerged as a powerful platform for driving social good, and we’re excited to dive into this topic with industry leaders Laurie Keith, VP, Emerging Media and Technology at Ad Council, Boaz Paldi, Chief Creative Officer at UNDP, and Natalia Vasilyeva, EVP Marketing and Strategy at Anzu. Join us live from the Croisette at this year’s Cannes as they share their insights! 🔹 Examples of Social Good Causes in Gaming: - Environmental sustainability initiatives 🌱 - Mental health awareness and support 🧠 - Education and skill development 📚 - Disaster relief and humanitarian aid 🆘 🔹 How Gaming Communities Drive Success: - Strong, engaged audiences ready to support meaningful causes - Collaborative spirit that amplifies impact through shared goals - Innovative use of technology to reach and inspire global players #GamingForGood #IntrinsicAdvertising #SocialImpact #GamingCommunity #Cannes2024

🎒 Get Ready for Back to School Season With In-Game Ads! 🎮 📊 Did you know 77% of parents play video games with their kids? This back-to-school season, seize the unique opportunity to reach this audience where they spend their time. 🍏 Tap into the immersive world of gaming to create impactful and memorable back-to-school promotions that resonate with your audience. 🔍 Discover how intrinsic in-game ads can amplify your campaigns and drive engagement: https://hubs.la/Q02F-JW_0 #BacktoSchool | #InGameAdvertising | #IntrinsicInGame | #Gaming

In fast-paced gaming worlds, how can your ads grab players’ attention in a flash? 👀🖼️ Our latest report, built on the IAB's creative best practices, shows that ads featuring short messages, snappy videos, bold headlines, and prominent logos are key to showing busy players what your brand is about. 🚀 👉🏻 Find out how you can achieve creative excellence in-game: https://hubs.la/Q02FC_1T0 #InGameAdvertising | #IntrinsicInGame | #CreativeAdvertising | #Gaming

🎉 Anzu at MAD//FEST: What a Blast! 🎉 We had an incredible time at this year’s MAD//FEST! Highlights included hearing inspiring sessions from Rachel Daly, Beth England, 🏴󠁧󠁢󠁥󠁮󠁧󠁿 and Eddie Izzard, hosting a pizza and PlayStation evening with our new partners at dentsu 🍕🎮, running into old friends, and enjoying an infamous Brick Lane bagel or two! 🎤✍️ Our Creative Director, Simon Sworn, also took to the Creative Stage to share some game-changing insights on in-game advertising. Check out his latest article for a deep dive into our new research around in-game creative best practices and his learnings from the event 👉 https://hubs.la/Q02FyjrD0 Swipe to see our favorite moments! 📸 #madfestlondon #InGameAdvertising #CreativeAdvertising #GamingIndustry #Gaming

🍪 What advantage does intrinsic-in game have in the cookieless era? 📈 What's the most important metric to track in-game's effectiveness? 🔊 Hear from Steve Bagdasarian, Chief Commercial Officer at Comscore, Inc., and Michael Follett, Managing Director at Lumen Research Ltd, as they share their insights at Cannes on why intrinsic in-game will grant advertisers access to measurable data, why it will help them follow privacy rules while launching well-targeted ads, and more! #Measurement | #IntrinsicInGame | #InGameAdvertising | #Cannes2024

Thanks for having us MAD//FEST LONDON! 🎉🎙️ Great to see so many turn out to hear our Creative Director Simon Sworn discussing the impact that following in-game creative best practices can have on ad performance. Find out all about them in the newly launched report here: https://lnkd.in/eDHyfhE9

🎉 ♻️ We're proud to announce that for the first time, Anzu and Cedara, the carbon intelligence platform, are giving advertisers and agencies globally the power to measure and compensate their carbon emissions for intrinsic in-game campaigns! Cedara's methodology is compliant with WFA's Global Alliance of Responsible Media (GARM) and Ad Net Zero's global media sustainability framework, which was unveiled at Cannes this year, and will help us and our clients reduce our environmental impact. 👉🏼 Read all about it here: https://hubs.la/Q02F006W0 #Cedara | #ClimateAwareness | #SustainableMedia | #Gaming

⚡ 🇬🇧 Don't miss our Creative Director Simon Sworn at MAD//FEST tomorrow, where he will unveil insights from our latest data-driven guide on creative excellence in-game at 3:30PM on the Creativity Stage! Learn how you can design creatives that captivate players and convert, no matter where in the marketing funnel you want to drive impact. 👉 Get a sneak peek and download the guide here: https://hubs.la/Q02D_xVT0 #MADFest | #London | #InGameAdvertising | #Gaming

Summer is here! ☀️🌴 Catch members of our UK team at MAD//FEST this week in London, and our US team at the Association of National Advertisers' Digital & Social Media Conference, presented by TikTok, from July 17-19 in Los Angeles. To learn more about what intrinsic in-game advertising can do for you, connect with Itamar Benedy, Nerissa MacDonald, Simon Sworn, Simon W., Caroline Hunter (Manson), Chris Keogh, Nick Woodford, Darren Walsh, and Bryce Evans, or email us at marketing@anzu.io.