Edward Nugent

Ireland Contact Info
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    Business Consulting, Marketing Consulting, Digital Marketing, Lead Generation, Marketing Strategy, Performance Marketing, Strategic Planning, Management Consulting, Advertising, and Market Research

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As a business owner when it comes to Digital it is good to know how to successfully use…

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  • Swedish Ecom Association

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Publications

  • How to Design a Profitable Business in a Digital World

    Mobile Metrix Ireland

    Take tried-and-tested business design methods and ideas that have been used successfully for decades, and adapt them for your business to the new digital landscape.
    The book covers everything you need to know to get to grips with what digital can mean for your business. The book is based on many years of practical implementation as well workshops helping businesses understand how they can use digital.
    Book owners also get access to a resource area with bonus material and the…

    Take tried-and-tested business design methods and ideas that have been used successfully for decades, and adapt them for your business to the new digital landscape.
    The book covers everything you need to know to get to grips with what digital can mean for your business. The book is based on many years of practical implementation as well workshops helping businesses understand how they can use digital.
    Book owners also get access to a resource area with bonus material and the opportunity to undertake their own Digital Scorecard allowing them to see how well they are using digital in their business.
    The book takes you through a journey from, setting digital into context, how people buy today and why, how to review your use of digital, how to bring together your customer journey and digital. And finally how to bring it all together for your own business design.

    See publication

  • Digital Scorecard - Your Blueprint for Debunking Digital

    A unique book in terms of both content and style this 268 page full colour book has being designed to be a resource for using digital in sales and marketing. It presents a framework for:
    1. Getting Leads
    2. Converting Leads to Customers
    3. getting Referrals
    and all the tools that can be used. It is not limited to just digital as there are some important things to consider besides digital but digital is the main focus. The first edition of the book will be released end of January…

    A unique book in terms of both content and style this 268 page full colour book has being designed to be a resource for using digital in sales and marketing. It presents a framework for:
    1. Getting Leads
    2. Converting Leads to Customers
    3. getting Referrals
    and all the tools that can be used. It is not limited to just digital as there are some important things to consider besides digital but digital is the main focus. The first edition of the book will be released end of January 2017. You can find more details about the book here www.digitalscorecard.com/the-book.

    See publication

  • Making the Most of Digital - An Implementation Guide

    Mobile Metrix

    A follow-up to his previous book, this book focuses on how to make the most of digital in your business. The focus is on firstly to understand what digital marketing is all about and then to implement best practice. Lots of advice and real numbers and cases included. More to follow.

  • Online Marketing - The Ultimate Marketing System

    We are currently going through an extraordinary time of both consumer purchase habit changes and technology advancement. Companies that grasp this and take action to make the most of it will go a long way to lift themselves above the rest and secure their future. The book, Online Marketing - The Ultimate Marketing System will certainly help you on that journey.

    The book focuses on marketing as a process not an event. The book outlines the 3 core processes within all businesses…

    We are currently going through an extraordinary time of both consumer purchase habit changes and technology advancement. Companies that grasp this and take action to make the most of it will go a long way to lift themselves above the rest and secure their future. The book, Online Marketing - The Ultimate Marketing System will certainly help you on that journey.

    The book focuses on marketing as a process not an event. The book outlines the 3 core processes within all businesses, Lead Generation, Lead to Sale and After Sales. Each Process is broken down into a series of parts. The focus is on implementing and how to implement all the parts of the processes within your business. It is very much focused on using online tools to make this happen. Key items from web page design for lead generation to email sequences to CRM Systems are all detailed as well as how they are interrelated. The book includes real examples and data throughout.

    Online Marketing - The Ultimate Marketing System also includes a Test that all businesses can do to evaluate their marketing system. This can act as a starting point for many. Several industry examples are also outlined based on the authors own experience. These range from Hotel, Furniture Providers, Restaurant, Jewellery Retailer to Real Estate. The focus is on the real world and implementation to improve your business. The Editors Edition is available at a 50% discount until end June 2015. Free Worldwide delivery.

    See publication

  • Marketing - A Kitchen Retailer's Guide

    The book, Marketing - A Kitchen Retailer's Guide, contains everything you need to know to make the most of using marketing in your kitchen retail business. It is based on real experience and is a very practical guide for all Kitchen Retailers. If you put it to work in your business you will see great results, just like we have with all our clients.

    See publication

  • The Saviour of 3G: The Leading 100 Mobile Application and Content Providers - Strategies for Success

    Mobile Metrix and BWCS

    The report provides an extensive analysis of several hundred mobile applications and content providers from 25 countries and the final leader listing contains 79 companies from 18 countries. The analysis of companies is based on ten characteristics including capital available, customer contracts, access to consumers, profitability, partnership programme, product portfolio, geographic focus, number of employees, sales, and years in service.
    It contains an analysis and review of the mobile…

    The report provides an extensive analysis of several hundred mobile applications and content providers from 25 countries and the final leader listing contains 79 companies from 18 countries. The analysis of companies is based on ten characteristics including capital available, customer contracts, access to consumers, profitability, partnership programme, product portfolio, geographic focus, number of employees, sales, and years in service.
    It contains an analysis and review of the mobile application industry as it was forming. Thousands of companies were reviewed and rated to compile the top list and the mobile application and content industry mapped.

  • MVNOs - Their Strategies and Role in the Mobile Communications Value Chain

    Mobile Metrix and BWCS

    One of the earliest and thorough reviews of the MVNO market as it was emerging.

Projects

  • Survey of the Digital Tools used in Sweden by SME's

    A survey of the Digital Tools used by small & medium size businesses in Sweden. Taking place in Spring 2024.

    We would like to hear from all stakeholders, businesses to undertake the survey, digital tools suppliers, agencies, consultants, system integrators.
    Get in touch for more info about the survey. You can find more details on this page https://www.seadigital.org/survey

  • Digital Accelerator Programme

    - Present

    Designed and delivered a new programme to help business owners and managers get to grips with Digital. The initial programme started in March 2021 and we run it 3 times per year, January / March / August.

    The programme is grounded in practice and well rounded in the reality of taking action based on practical experience. The principle is to learn by doing. We also help those in the programme to implement or unblock challenges they may have. These are typically in their analytics…

    Designed and delivered a new programme to help business owners and managers get to grips with Digital. The initial programme started in March 2021 and we run it 3 times per year, January / March / August.

    The programme is grounded in practice and well rounded in the reality of taking action based on practical experience. The principle is to learn by doing. We also help those in the programme to implement or unblock challenges they may have. These are typically in their analytics, website, getting engagement and setting up widgets and forms. Ending in a solid business design that structures how the business works.

    The best part is that those in the programme start to see their business in a new light. What starts off as words such as benefits based sales and marketing become not only real but cornerstones of how participants think about their business. Lead generation approaches go beyond capturing email addresses and can change how companies view their whole sales approach.
    It is a certified programme with 8 companies per round.

    See project

  • Digital Strategy and Leadership for Business Growth

    - Present

    During Spring 2020 we moved all our competence development programmes online. While it was a challenge we have found that designing them for an online environment has had more benefits than expected. We reach a larger audience, we get more participation and crucially we are getting more companies to take action. We can also use some of the tools and techniques we discuss with participants.
    The major programme that we are running with Kunskapspartner in Lund for ALMI in association with…

    During Spring 2020 we moved all our competence development programmes online. While it was a challenge we have found that designing them for an online environment has had more benefits than expected. We reach a larger audience, we get more participation and crucially we are getting more companies to take action. We can also use some of the tools and techniques we discuss with participants.
    The major programme that we are running with Kunskapspartner in Lund for ALMI in association with Tillvaxtverket and Regional Skane has already involved hundreds of businesses. We now run 2 seminars each month and a week with workshops where companies work on their business. It is all done from a pragmatic perspective based on real world experiences. The businesses get to discuss their journey together and join our ALUMI of members that meet each quarter. More to follow as we add more cases and examples to encourage others to lead in their business development.

    See project

  • Digital Advertising Scanning and Mapping (GenScan)

    - Present

    In conjunction with a board appointment I started a project to use the technology capability of the business in a new sector, that of advertising monitoring, scanning and categorising. The work is ongoing and is expected to have a beta launch mid 2020. The project will be ideal for any business either advertising online today or planning to advertise online. It is also very useful for Agencies and Consultancies that work with digital advertising.
    So far besides seeing who is advertising…

    In conjunction with a board appointment I started a project to use the technology capability of the business in a new sector, that of advertising monitoring, scanning and categorising. The work is ongoing and is expected to have a beta launch mid 2020. The project will be ideal for any business either advertising online today or planning to advertise online. It is also very useful for Agencies and Consultancies that work with digital advertising.
    So far besides seeing who is advertising what and where we have two major findings:
    1. All too many companies have badly designed ad campaigns
    2. Ad fraud is very real

    This is an intensive project that will result in a beta launch in Autumn 2020. If you would like to know more contact me for details.

  • MarTech

    - Present

    We have been busy using the Digital Scorecard Framework with marketing technology businesses (MarTech). The tool we have developed helps both MarTech companies to understand how their customers can make better use of their technology tools as it sets them into the context of their clients business. It also helps businesses to see how they can use technology to help their business. A beta launch is planned for May 2020 as an open project. More to follow.

    If you would like to know more or…

    We have been busy using the Digital Scorecard Framework with marketing technology businesses (MarTech). The tool we have developed helps both MarTech companies to understand how their customers can make better use of their technology tools as it sets them into the context of their clients business. It also helps businesses to see how they can use technology to help their business. A beta launch is planned for May 2020 as an open project. More to follow.

    If you would like to know more or get involved just PM me. At this stage it is ideal for MarTech companies or those that work with a MarTech Stack today.

  • Developed and Delivered a Digital Marketing Strategy Course at Lund University

    Designed and facilitated a course on Digital Strategy for MBA students at Lund University. The training involved providing an overview of the key trends in digital and how digital is evolving within Sales and Marketing. While it was grounded in theory, the focus was on practical implementation and real world examples. The classroom training was coupled with an intensive company based exercise for student groups to review five company’s digital sales & marketing strategies using the Digital…

    Designed and facilitated a course on Digital Strategy for MBA students at Lund University. The training involved providing an overview of the key trends in digital and how digital is evolving within Sales and Marketing. While it was grounded in theory, the focus was on practical implementation and real world examples. The classroom training was coupled with an intensive company based exercise for student groups to review five company’s digital sales & marketing strategies using the Digital Scorecard process. The course is now being used as the basis for other courses such as one for Management Consultants and for company training events.

    See project

Languages

  • English

    -

  • Swedish

    Limited working proficiency

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