01
Introduction to our brand
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Everything we say and everything we do should reinforce our vision, mission and values. This means we are communicating consistently and gives us standout from our competitors.
02
Writing
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By writing in a clear and compelling way, we can help bring our brand to life for our audiences across all channels.
03
Core elements
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This section details the core elements of our brand identity including our strapline, typography, colour, photography, the IB graphic and graphic assets.
04
Imagery
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The style of the imagery we use has been carefully crafted to portray “Intelligent business”. It is aspirational, high quality and makes people want to be part of Imperial College Business School.
05
Microsoft Office templates
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This section of the guidelines is for general use within the School. Templates are available for PowerPoint, Word, posters, signage and certificates. Example email signatures are also available.
06
Printed applications
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The applications in this section are examples of how our brand identity should be implemented. Use this section as guidance and inspiration. If you need to create a new item please contact the team.
07
Digital content creation
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Much of our brand awareness comes from our digital presence. We need to be consistent with our visual style and message, and our content needs to be engaging and contemporary.
08
Video
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Our video content varies a great deal so it’s important for us to keep the brand elements consistent. These elements use a distinct style that reflects our identity so they are instantly recognisable.
09
Research centres
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Research centres are part of the core brand. A system has been created which enables research centres and specific areas of the Business School to have their name alongside the the logo.
10
Student-led communications
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This section covers how the Imperial College Business School brand is applied to student-led communications, such as clubs, societies, sports teams and events.