Evolving supply dynamics are necessitating a shift in the advertiser approach, with a focus on optimising buying paths and consolidating partners. Check out Magnite's new research with Advertiser Perceptions about how advertisers in the US, UK, and Australia are thinking about and using SPO.
Download the report here.
Access the infographic here.
The Bundesverband Digitale Wirtschaft (BVDW) e. V. has published the first comprehensive market landscape for the retail media ecosystem in […]
IAB Spain has released the Connected TV Study 2024, sponsored by Publiespaña and prepared in collaboration with Nielsen. The study […]
IAB Europe, along with our Sustainability Standards Committee, aims to facilitate dialogue among members across the digital advertising ecosystem and […]